Australia Water Purifier Market Assessment, By Technology [Reverse Osmosis, Ultraviolet, Ultrafilters, Hybrid, Others], By Type [Point of Use, Point of Entry], By Application [Residential, Commercial and Industrial], By Distribution Channel [Direct Sales,

Australia Water Purifier Market Assessment, By Technology [Reverse Osmosis, Ultraviolet, Ultrafilters, Hybrid, Others], By Type [Point of Use, Point of Entry], By Application [Residential, Commercial and Industrial], By Distribution Channel [Direct Sales, Retail Stores, Online, Others], By Region, Opportunities and Forecast, 2017-2031F

Australia water purifier market was valued at USD 557.03 million in 2023, expected to reach USD 1435.71 million in 2031, with a CAGR of 12.56% for the forecast period between 2024 and 2031. The major drivers influencing the growth of the water purifier market in Australia include growing health consciousness among people, rising environmental concerns, and advancements in purification technology. As people are aware of the available possible water contaminants in the country, they depend on reliable water purification systems to ensure safe and healthy drinking water.

The market is greatly influenced by household or residential segments as they invest significant amounts in electronic equipment, including water purifier systems. Various types of water purifiers, including reverse osmosis (RO), ultraviolet (UV), and activated carbon filters, enhance tap water quality and flavor. In addition, non-household and commercial establishments influence market growth, with offices, restaurants, and hotels requiring water purifiers to keep their guests and employees hydrated throughout the day. Purified water is used in the industrial sector for various processes such as food and beverage production, pharmaceuticals, and the manufacturing of electronics. However, the application of purified water in this segment is relatively small.

The growth of the market is further motivated by environmental benefits. To align with the global drive for sustainability, water purifiers reduce plastic waste and carbon emissions that result from using bottled water. Technological advances have resulted in more efficient and consumer-friendly purifiers, thus appealing to an extensive clientele base.

Looking at the expanding scope of the water purifier market in the country, in April 2024, Malaysian hydro and thermal technology company, Intrix Group, expanded its operations to Australia, along with Middle east, Hong Kong, and Singapore. Its lifestyle segment includes multi-usage water purifier products under the brand name Intrix One Tap. The company will distribute the existing product lines and the latest launches in newer locations.

Improved Taste and Odor Fuels Demand for Water Purifiers

The need to improve the quality, taste, and odor of drinking water is significantly boosting the water purifier demand in Australia. People are becoming more particular about drinking quality water and, hence, are looking for solutions that preserve their water from pollutants. Tap water that seems good enough in terms of cleanliness could sometimes have a slight odor or taste due to the presence of chlorine and other dissolved elements, generating the need for a water purifier.

Water purifiers that are made of activated carbon filters have been found to be extremely effective in eliminating chlorine, volatile organic compounds (VOCs), and other contaminants that make water taste or smell bad. Drinking such water is sweet and pleasant since it has been purified and retains all the good minerals.

Furthermore, enhanced flavor and smell add to overall health and well-being, making people increase their water intake and reduce the intake of sugar-based drinks. Thus, the benefit of good health strengthens the demand for water purifiers. MDC Water Pty Ltd offers an all-in-one Tankless Reverse Osmosis System that is compact and easy to manage, providing filtered cold and hot water endlessly and instantly.

Environmental Benefits Drive the Australia Water Purifier Market Growth

One of the major factors pushing the markets for water purifiers in Australia is the ecological safety provided by them. As people become aware of the environmental issues, they look for better and environmentally safe drinking water. Water purifiers present a good replacement for bottled water while at the same time minimize plastic garbage and lower the carbon footprint of producing, carrying, and disposing single-use bottles.

Water purifiers are in line with the general movement towards eco-friendly living. Purifiers reduce the need for plastic bottles that result in environmental pollution by providing an uninterrupted flow of clean tap water. This change saves natural resources and cuts down on the amount of waste headed for landfills, in addition to saving power consumption during recycling processes.

Modern-day technological advancements in water purification have made it possible to create systems that are energy-efficient and have lower power consumption and maintenance requirements. These improvements make water purifiers more preferable for environmentally aware customers.

In July 2022, to combat environmental contamination and the possible health hazards, caused by microplastics, Coway Co., Ltd. accredited its water purifiers with the help of international organizations for their effectiveness and removal of microplastics. 26 direct-flow water purifiers made by Coway received certification from the Water Quality Association (WQA) as meeting NSF/ANSI 401 requirements, while 40 models of Coway's reverse osmosis water purifiers received Intertek's validation.

Residential Segment Dominates Australia’s Market

The Australian residential sector leads the water purifier market, owing to the increasing knowledge among homeowners about the dangers that may result from drinking polluted water. There is a rise in the strength of people who want healthy drinking water condition in their houses, hence more people are interested in getting reliable water purification systems for their homes. Residential water purifiers have become extremely popular as they can remove various pollutants found in drinking water.

Although the commercial and industrial sectors make an essential contribution to market growth, they have some particularities within the sectors instead of being impacted by general consumer behaviors. Offices, restaurants, and hotels buy water purifiers because they want to ensure that their clients and workers are healthy as far as drinking water is concerned. In most cases, they prefer an advanced purification system that can handle large quantities of water. The industrial sector, such as the production of food and beverage, pharma, and electronics, requires purified water for different processes, but the segment is more niche and specialized.

Future Market Scenario (2023 – 2030F)

Efforts to minimize the use of disposable plastic items such as bottles are expected to stimulate sales of purifiers for domestic use and their installation within business premises, thereby diminishing dependence on bottled water.

Integrating Internet of Things (IoT) technology into water quality monitoring systems will provide instantaneous data on water condition and filter status, hence leading to lesser maintenance and enhanced user satisfaction.

Key Players Landscape and Outlook

Substantial expansion and innovation among the major players have been witnessed in the Australia water purifier market. By concentrating more on superiority and scientific research, key organizations have maintained their leading position in the market. This has necessitated the requirement for R&D programs aimed at unveiling advanced filtration technologies to sophisticated functionalities associated with IoT-enabled systems and environmentally friendly patterns.

Moreover, the industry faces severe competition as more businesses enter and expand while trying to fulfill the growing need for eco-friendly and sustainable water solutions. Companies are bringing distinct products to cater to the demands of domestic and commercial users to gain the confidence of consumers in the market.

The market is expected to keep growing in the future, based on developments within filtration technology space, fueled by growing consciousness about the environment and health aspects. Consequently, top players will aim at widening their distribution network while ensuring they reach urban and rural areas, attracting more buyers throughout the country. Strategic partnerships and government incentives will play a crucial role in market growth.

In August 2023, Aquasana, Inc. launched its latest water filtration system, SmartFlow Reverse Osmosis (RO). Using Claryum and RO filtering technologies, Aquasana's patented SmartFlow technology is meant to filter more water with less water waste, eliminating up to 99.99% of 90 contaminants, including lead, fluoride, PFOA/PFOS, arsenic, and microplastics.