Australia Augmented Reality in Healthcare Market Assessment, By Component [Hardware, Software], By Product [AR Displays, AR Sensors, AR Input Devices, AR Semiconductors, Others], By Device Type [Head-Mounted Devices, Handheld Devices, Others], By Applicat

Australia Augmented Reality in Healthcare Market Assessment, By Component [Hardware, Software], By Product [AR Displays, AR Sensors, AR Input Devices, AR Semiconductors, Others], By Device Type [Head-Mounted Devices, Handheld Devices, Others], By Application [Medical Training, Surgery Virtualization, Medical Imaging, Diagnosis and Treatment, Drug Information, Vein Visualization, Patient Self-Care, Others], By End-user [Hospitals and Clinics, Research Laboratories, Academic Institutions, Others], By Region, Opportunities and Forecast, 2017-2031F

Australia augmented reality in healthcare market is projected to witness a CAGR of 25.51% during the forecast period 2024-2031, growing from USD 33.57 million in 2023 to USD 206.70 million in 2031. The market’s growth is supported by the rising adoption of augmented reality (AR) in medical training, increasing technology deployment in hospitals, and the growing popularity of telehealth in the country. The increasing utilization of AR for surgical visualization is also expected to provide lucrative growth opportunities to the market. The AR technology is used for superimposing digital images, and in surgical procedures, it is deployed to overlay diagnostic images on the patient to act as a guidance system, allowing for improved hand-to-eye coordination and aiding surgeons in being more accurate and precise during surgeries.

Moreover, increasing initiatives to propel the availability of healthcare services in rural regions of the country are also boosting the growth of the Australia augmented reality in healthcare market. Researchers from the digital innovation hub of La Trobe University in Melbourne are testing the utilization of AR to bring doctors to aged care homes virtually. Such developments can aid in improving the experience of remote medical examinations for both doctors and patients.

Rising Deployment of AR for Disease Management Boosts Market Growth

The rising deployment of AR to improve disease management is boosting the Australia augmented reality in healthcare market growth. As per the estimates of the University of South Australia, the highest rate of asthma-related deaths and hospital admissions occur in South Australia. Even after the availability of asthma management guidelines that are internationally accepted, various studies show that 70% of asthma-related deaths can be prevented, and 90% of individuals do not use their devices and medications correctly. The development of a new pathway with the help of AR technology can provide a cost-efficient solution to support the translation of clinical evidence to consumers. Increasing consumer education can ensure self-management, improve treatment outcomes, and reduce the variations observed in clinical practices.

Increasing Popularity of Telehealth Supports Market Expansion

The growing popularity of telehealth services in the country is expected to provide lucrative growth opportunities for the market in the coming years. As per the Department of Health and Aged Care estimates, over 100 million telehealth services were delivered to the Australian population from 13 March 2020 to 16 March 2022. This growth is supporting the market’s expansion as the implementation of AR in telemonitoring, and telemedicine showcases the technology’s ability to facilitate guidance and enhance access to information in various healthcare settings. Furthermore, implementing AR in real-time telemonitoring and telemedicine can also create a foundation for technology developers and healthcare professionals to better understand future opportunities in education and remote care.

Medical Training Holds Significant Market Share

The rising adoption of augmented reality to deliver medical training is propelling Australia's augmented reality in healthcare market demand. Medical professionals from the Royal Australian Air Force are immersing themselves in different training scenarios with the help of the Blue Room, a mixed-reality stimulator. The stimulator, created by Real Response Pty Ltd, trains medical professionals in emergency medical evacuation and onboard aircraft medical operations and won the 2023 Most Innovative Project Award. The installation of the stimulator is part of a collaborative effort that aims to deliver training to medical technicians, nursing officers, and medical officers. The technology aids in minimizing the time that specialists spend away from their civilian careers and reduces the requirement for actual aircraft for training purposes. Such advantages are expected to bolster the deployment of AR for medical training and provide lucrative growth opportunities to the market.

Hospitals and Clinics Account for Significant Market Share

The growing adoption of AR technologies in hospitals and clinics can be attributed to its increasing applications in surgical assistance, remote guidance, diagnosis and 3D imaging, and medical training. In May 2022, the first-of-its-kind AR technology was unveiled at the Children’s Hospital at Westmead. The Augmented Reality Joint Scanner aids in educating young patients and their caretakers and families on the future possibilities and impact of the disease and the benefits associated with regular treatment programs and their importance in prevention of bleeding episodes. Augmented reality provides essential solutions for patient education, diagnosis, care, and treatment and is increasingly important in ensuring health literacy. The AR technology can also be used to provide insights into the impact of the diseases and the difference in patient health and well-being in cases of disregard for treatment regimens and their proper adherence.

Future Market Scenario (2024-2031F)

As per the Australia augmented reality in healthcare market analysis, the market’s growth is expected to be supported by the growing awareness about various advantages associated with AR in healthcare and increasing adoption of AR for medical training and surgical procedures.

Additionally, the government's rising investments to strengthen the country’s healthcare system are expected to provide lucrative growth opportunities to the market. As per the Department of Health and Aged Care, the Australian government plans to invest USD 95 billion (AUD 140 billion) in the healthcare system by 2025-2026.

The integration of AR with technologies such as the Internet of Things (IoT) and artificial intelligence (AI) is expected to create growth opportunities for the market and boost the Australia augmented reality in healthcare market demand.

Key Players Landscape and Outlook

The rising investments by market players towards developing novel technologies are providing lucrative growth opportunities to the market. Various companies are merging medicines with advanced technologies such as AR digital therapeutics to develop digital treatments that aid patients in managing mental health, pain, and anxiety. Such technologies are also gaining approval from different regulatory bodies. For instance, in January 2022, Smileyscope Pty Ltd was awarded a patent for their approach to synchronize procedures by deploying virtual reality/augmented reality (VR/AR) stimuli. The technology, developed by the Australia-based Smileyscope Pty Ltd, is a powerful approach to change the brain's perception of real-world stimuli.