Air Purifier Market Assessment, By Installation [Fixed/In-duct, Portable/Standalone], By Technology [HEPA, Ionic, Activated Carbon, Photocatalytic, Ultraviolet, Electrostatic Precipitators, Other], By Coverage [Below 250 sq feet, 250 to 500 sq feet, Above

Air Purifier Market Assessment, By Installation [Fixed/In-duct, Portable/Standalone], By Technology [HEPA, Ionic, Activated Carbon, Photocatalytic, Ultraviolet, Electrostatic Precipitators, Other], By Coverage [Below 250 sq feet, 250 to 500 sq feet, Above 500 sq feet], By End-user [Residential, Commercial, Industrial], By Price Range [Mass Segment, Premium Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global air purifier market is projected to witness a CAGR of 8.18% during the forecast period 2024-2031, growing from USD 16.04 billion in 2023 to USD 30.08 billion in 2031.

Continuous increase in the levels of air pollution, particularly in the urban areas, due to increase in the industrial activities, vehicular emissions, and infrastructural development is majorly driving the market growth. It is because consumers have become aware about the health hazards of poor air quality and growing air pollution which leads to respiratory diseases, cardiovascular problems, and skin allergies. Thus, consumers are increasingly demanding preventive solutions such as air purifiers which help in reducing the pollutants from the atmosphere, cleaning the air to promote health.

Consumers are increasingly preferring noise-less air purifiers which are efficient enough to maintain the air quality. In March 2023, Blueair, Inc. introduced the latest Air Purifier Line, Blue Pressure Max which has advanced technology and designs and is 83% more efficient as well as smarter and quieter. It incorporates Blueair’s patented HEPASilent Technology which cleans the air faster and without any noise.

Availability of a wide variety of air purifiers to respond to consumers’ different needs and prices, ranging from budget to high-end smart purifiers, is increasing the market size due to wide reachability to a broader consumer base. The increasing adoption of air purifiers in commercial spaces, such as offices, schools, hospitals, and public buildings, is a major driving factor, as it ensures a healthy working and studying environment for employees, students, and visitors.

Moreover, governments and regulatory bodies, are implementing various programs and strategies, offering incentives to people to encourage the usage of air purifiers in areas that have either already recorded or are prone to severe air pollution.

Government Initiatives to Drive the Market Growth

Government initiatives in different regions of the world are being implemented to promote the usage of air purifiers among consumers to reduce the air pollution levels in their region. For instance, in Asia-Pacific, the Government of India is conducting awareness campaigns and offering tax incentives for manufacturers and consumers for the purchase of air purifiers. Similarly, in China, its government has put a mandate on the installation of air purifiers in public buildings and schools along with the provision of subsidies to household purchasing certified air purifiers.

Moreover, in Europe, countries such as the United Kingdom and Germany are incorporating air purifiers into broader public health strategies. It is offering grants and financial aid for various businesses and households to invest in air purification devices.

North America is launching various initiatives in the region to promote the usage of air purifiers.For instance, in July 2023, Illinois Department of Public Health (IDPH) notified that the state government will offer more than 20,000 HEPA (High Efficiency Particulate Air) purifiers at zero cost to all licensed Day Care Centers in Illinois. It will help in the reduction of transmission of respiratory viruses, including Covid-19. For the provision of air purifiers to improve the air quality in day care centers, the department funded USD 10 million.

AI-enabled Air Purifiers to Gain Popularity Among the Consumers

AI-enabled air purifiers are much more efficient as they monitor air quality in real time and adjust the optimizations. Such devices easily detect any change in the level of air quality, ensuring an optimum performance without any interference from humans. In July 2023, Molekule Group Inc. announced the launch of Molekule 360, the first of its kind indoor air quality (IAQ) management solution which helps in the purification of air in public and commercial indoor spaces. The purifier is AI-enabled which collects and analyze real time data, allowing the consumers to receive up-to-the-minute information on IAQ parameters such as particulate matter, carbon dioxide, harmful airborne pathogens, humidity and temperature, volatile organic compounds, facilitating quick actions and optimizations.

AI integration helps in the energy management of air purifiers. Such air purifiers record the usage patterns and modulate its operations to save energy, which eventually reduces electricity bills and environmental impact. Moreover, most AI-enabled air purifiers are often embedded with smart connectivity features, allowing dynamic home automation and mobile applications. Continuous monitoring of the air quality and alert notifications plus remote control are the added features brought to users' fingertips.

Thus, AI-enabled air purifiers, by offering advanced features are gaining popularity among the consumers enhancing the overall user experience.

HEPA Air Purifiers to Hold a Significant Market Share

HEPA air purifiers dominate the global air purifier market share with other technologies such as ultraviolet and ionic and activated carbon due to their safety and superior effectiveness.

HEPA filters can filter out 99.97% of particles down to 0.3 microns in size, thereby trapping dust, pollen, pet dander, and some bacteria and viruses. The unmatched high filtration efficiency makes it a preferred choice among consumers. Another major benefit for HEPA purifiers is safety. Unlike ionic purifiers which produce ozone, HEPA filters run without producing any harmful byproducts. It makes them suitable for continuous operation, especially in places with children, older citizens, and those suffering from respiratory problems.

Another important feature of HEPA purifiers is their reliability and easy maintenance. While activated carbon filters are excellent at removing odors and eliminating chemical gases, they are generally used in conjunction with HEPA filters, rather than as a separate unit, they do not trap particulate matter very well. Ultraviolet purifiers may be effective against bacteria and viruses; however, they would not trap particulate pollutants, and their effectiveness is dependent upon the duration of intensity of exposure to the UV light.

Thus, consumers are increasingly attracted to HEPA purifiers due to their reliability, performance consistency, and health safety. For instance, in June 2023, Broan-NuTone LLC introduced Broan-NuTone Air Purifier, its first air purification product, to its portfolio of indoor air quality solutions and home ventilation products. These zero ozone-certified air purifiers were built using True HEPA filtration. The single-room air purifier has an advanced auto-sensing technology, which automatically detects TVOCs and particulates (PM.1, PM.2.5, and PM 10).

Asia-Pacific to be the Fastest Growing Region

Asia-Pacific is expected to be the fastest growing region to receive a higher demand due to increasing air pollution and deterioration of air quality in the region. It has the major environmental health risk in the region which affects the quality of life of the people residing in the region. As per the study of the Asian Development Bank in November 2023, 4 billion people, making 92% population of the region exposed to air pollution levels which are hazardous for their health.

Additionally, it has been found that the air quality index (AQI) of various regions in Asia-Pacific is hazardous and unfit to breathe for people. For instance, in June 2024, in Udupi, a city of Karnataka in India, has the AQI of 416 with current PM2.5 concentration being 18.1 times above the recommended limit given by the WHO 24 hours air quality guidelines value. Other countries in Asia-Pacific have alarming levels of AQI, such as the AQI of Jakarta in Indonesia in June 2024 is 82, which is again moderate but 2.8 times higher than the recommended limit given by WHO.

With the deteriorating air quality, consumers are becoming more aware of the risks it will bring to their health. This is why it has been observed that consumers are increasingly demanding air purifiers to reduce the number of pollutants in the air and breathe healthy air which does not negatively impacts the health of the consumers.

Future Market Scenario (2024 – 2031F)

The air purifier market is anticipated to witness exponential growth due to the continuous innovation and technological advancements in the market. The integration of AI in air purifiers to offer consumers an enriched experience has been a pioneer market trend among both consumers and manufacturers.

Consumers have preferred predictive maintenance through AI, along with its other benefits. AI-enabled air purifiers can warn users regarding filter replacement or maintenance; hence, continuous running with efficiency is ensured, and the device's life span will be extended to a greater extent.

also caters to consumers' cost-efficiency preferences, enhancing their overall experience and leading to flourishing market growth.

Key Players Landscape and Outlook

Key players in the global air purifier market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

Consumers are increasingly demanding air purifiers which are efficient in cleaning the air and saving the energy consumption. Key players are understanding the requirements and preferences of the consumers and introducing products which are energy efficient. For instance, in January 2024, Coway Co Ltd expanded their air purifier product range with the launch of The Airmega 100. The purifier is ENERGY STAR certified with the power consumption of 25W, which is lower than the offerings of other companies and reduces electricity costs.