2023 Recap and 2024 Outlook for the Global Notebook PC Market
In 2023, the global notebook PC market experienced lackluster performance due to slow economic recovery, marking a downturn for the second consecutive year. Shipments declined by 12.7% compared to 2022, reaching 168.878 million units. Looking forward to 2024, despite prevailing uncertainties in the macro environment, the market is expected to still experience modest growth driven by replacement cycles and Windows upgrades. It is estimated that the global notebook PC market will reach 176.374 million units in 2024, representing a growth of 4.4% compared to the previous year. This report provides an overview of the global notebook PC market from 2023 until the present while examining key topics such as AI notebook PCs and other macroeconomic and political factors influencing the development of global notebook PC market in 2024 and beyond.
- 1. Recap of Key Issues in 2023 Notebook PC Market
- 1.1 Unchanged Economic Headwinds Impacting Annual Notebook P Shipment Performance
- 1.2 Google License Fees and Indian Regulations Drive Short-term Demand in Q2 and Q3 2023
- 1.3 Divergent Market Recovery Speeds Impact Shipments in 2H of 2023
- 1.3.1 North America Sees Consumer Spending Rise amid Easing Inflationary Pressures
- 1.3.2 European Market Remains Cautious amid Ongoing Russian-Ukraine Conflict
- 1.3.3 Slow Recovery in China Subdues Market Demand
- 2. Outlook for 2024 Notebook PC Market
- 2.1 Varied Factors Lead to Cautiously Optimistic Outlook for the Notebook PC Market
- 2.1.1 Timing and Frequency of Interest Rate Cuts Key to Stimulating Purchasing Power
- 2.1.2 China's Economic Recovery Impacting Post-Pandemic Consumption Growth
- 2.1.3 Economic and Political Policies Stirring Market Uncertainty as Presidential Elections Worldwide Approach
- 2.2 Replacement Schedule Optimism Tempered by Conservative Shipments
- 2.3 Accelerated Development of AI Notebook PC Sparking Interest in the Notebook PC Market
- 2.3.1 Hybrid Architectural Design across x86 and Arm Accelerating AI Hardware in Notebook PCs
- 2.3.2 Microsoft Constantly Expanding Copilot Applications to Bring AI Experiences to More Users
- 3. MIC Perspective
- 3.1 Global Notebook PC Market Poised to Overcome the Downturn in 2024 After the Pandemic
- 3.2 Impact of AI Notebook PCs on the Global Market in 2024 Remains Uncertain
- Appendix
- List of Companies
- List of Figures
- Figure 1: Global Notebook PC Market Size, 2020 - 2024
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