Global Women Nutrition Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Women Nutrition Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

At every stage of women's lives, nutrition and regular exercise are the cornerstones of good health and optimal energy. Adequate nutrition, a fundamental cornerstone of any individual’s health, is especially critical for women because inadequate nutrition wreaks havoc not only on women’s own health but also on the health of their children. Children of malnourished women are more likely to face cognitive impairments, short stature, lower resistance to infections, and a higher risk of disease and death throughout their lives.

Moreover, women have special nutritional needs due to hormonal changes that occur with menstruation, pregnancy, lactation, and menopause, all of which alter the recommended daily intake of nutrients. Of the many diseases that affect women, five have a scientific-based connection to nutrition: iron-deficiency anemia, osteoporosis, heart disease, type 2 diabetes, and some types of cancer. In addition, many women look to nutrition for the management of premenstrual and menopausal symptoms. Good nutrition is the cornerstone of good health for a woman, but the many phases of a woman's life require nutritional adjustments. An appropriate nutritional adjustment can improve a woman's quality of life and reduce the risk of chronic disease.

Market Overview:

The latest research study on the global Women Nutrition market finds that the global Women Nutrition market reached a value of USD 12323.42 million in 2022. It’s expected that the market will achieve USD 18963.5 million by 2028, exhibiting a CAGR of 7.45% during the forecast period.

Emerging and Growing Market

With the economic growth, large population, and the development of society in APAC, there is a growing demand for women nutrition. Whereas Asia Pacific region is expected to grow at a fast rate and exhibit a spurring growth in the Women nutrition market. Growing geriatric women population in APAC countries is likely to fuel the market growth. Moreover, increasing investments in healthcare, rising government efforts and initiatives to promote safety in female health along with raising instances of chronic diseases and maternal deaths due to pregnancy complications and health factors such as undernourishment among women are expected to boost the market growth in the region. Furthermore, rising disposable income, increasing prevalence of chronic diseases like cancer and diabetes, rising digestive tract diseases, and growing consumer awareness about nutritional products is propelling the regional product demand. Increasing focus on a healthy diet to maintain fitness levels is also boosting the demand for women nutrition.

Lack of awareness of the importance of women nutrition

Some people lack of awareness of the importance of women nutrition, which weakens the demand for women nutrition products and is not conducive to the development of the market. Generally, the people lack awareness on the importance of good health and basic knowledge on women nutrition and women malnutrition. Malnutrition, defined as ill health caused by deficiencies of calories, protein, vitamins, and minerals interacting with infections and other poor health and social conditions, saps the strength and well-being of millions of women and adolescent girls around the world. Although malnutrition’s effects on this group have been recognized for decades, there has been little measurable progress in addressing the specific nutritional problems of women and adolescent girls. Ignorance about the symptoms of malnutrition, such as the lethargy and depression caused by iron deficiency, may be dismissed as “normal” or unimportant, further exacerbating the problem, which also limits the development of women nutrition industry.

Region Overview:

Geographically, North America held the largest market share – 32.34% in 2022.

Company Overview:

NBTY is one of the major players operating in the Women Nutrition market, holding a share of 7.03% in 2023.

NBTY

Nature's Bounty Co., formerly known as NBTY, is an American manufacturer of vitamins and nutritional supplements which are distributed under many third-party brands in the United States and internationally. Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995. NBTY also markets products to chain stores such as CVS and Target.

Bayer

Bayer is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of business include human and veterinary pharmaceuticals; consumer healthcare products; agricultural chemicals, seeds and biotechnology products.

Segmentation Overview:

By type, Additional Supplements segment accounted for the largest share of market in 2022.

Sports Nutrition

Sports nutrition products, such as sports drinks, supplements, and food that include protein powders, Isotonic drink powder, capsule/tablets (creatine/branched chain amino acids and others), supplement powder, ready-to-drink protein drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. These products are developed to improve the overall health, performance, and muscle growth. Nevertheless, few sports nutrition products cater to women’s specific nutritional needs. This is changing, as sports nutrition continues to push further into the mainstream and manufacturers are looking to increase their appeal among non-core users, such as wellness- and fitness-minded women. Studies show that women who visit gyms are increasingly using supplements, such as protein shakes, to maximize the effectiveness of their workout.

Additional Supplements

Additional Supplements refers to most common supplements in women nutrition products, such as iodine, selenium, folic acid, Vitamin D, Vitamin C. Poor dietary habits and lack of nutrients like iodine, selenium, folic acid, Vitamin D, Vitamin C, and other significant nutrients in the diet is boosting the adoption of additional supplements among women. Malnutrition owing to poor nutrition intake and consumer shift towards unhealthy food habits is one of the key factors boosting the product demand. According to the Population Reference Bureau, supplements might improve the pregnancy outcomes and overall health of underweight adolescent girls.

Personalised Nutrition

Personalized nutrition refers to developing unique nutrition guidelines for women that are appropriate to maintain optimal health, by taking into account individual dietary and lifestyle patterns and preferences, phenotypic status, and genetic makeup. personalized nutrition can increase energy and protein levels, and improved functional status and quality of life.

Application Overview:

By application, the 18 to 50 Years Old segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Women Nutrition market covered in Chapter 3:

Swisse
Amway
Bayer
NOW Foods
Herbalife
Optimum Nutrition
Vega
Gaia Herbs
Herb Pharm
NBTY
Nestle
Thorne Research
Koninklijke DSM N.V.
GNC

In Chapter 4 and Chapter 14.2, on the basis of types, the Women Nutrition market from 2018 to 2029 is primarily split into:

Sports Nutrition
Additional Supplements
Personalised Nutrition

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Women Nutrition market from 2018 to 2029 covers:

Below 18 Years Old
18 to 50 Years Old
Above 50 Years Old

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)