Global Wet Tissues and Wipes Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Wet Tissues and Wipes Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Wet tissues and wipes, is a drenched piece of non-woven cloth or plastic. These wipes are used for cleaning purposes including personal hygiene, home care and even cleaning equipment in the industrial sector. The material is moistened with water or other liquids (e.g., isopropyl alcohol) depending on the applications.

Market Overview:

The latest research study on the global Wet Tissues and Wipes market finds that the global Wet Tissues and Wipes market reached a value of USD 14124.45 million in 2022. It’s expected that the market will achieve USD 18906.5 million by 2028, exhibiting a CAGR of 4.98% during the forecast period.

At the beginning of 2020, affected by the global COVID-19 spread, global shipping, land transportation and other logistics transportation have different degrees of disruption, which will not only affect the normal operation of wet tissues and wipes company's procurement and sales, but also have a certain blow to the company's upstream suppliers and downstream distributors, thus wet tissues and wipes is affected by the multidimensional impact. Although the impact brought by COVID-19 is phased and temporary, wet tissues and wipes that located in the middle and lower reaches of the industry chain are still facing certain risks.

From a global perspective, the consumer market for wet tissues and wipes was first launched in North America, Western Europe and other developed countries, and is widely used for surface disinfection, infant hygiene cleaning and daily household care, and is gradually opening up to developing countries such as Asia Pacific, which has formed a development pattern of a mature and stable market in Europe and North America, and a market in Asia Pacific waiting to develop.

The current epidemic continues to catalyze the demand for prevention and control materials, affected by emotions, sanitary wipes with hygiene, sterilization and isolation functions are highly welcomed by the market, and at the same time, it is expected to cultivate consumer habits and promote the continued popularity of wet wipes in developing countries, which will benefit the upgrade of the product structure of household paper in the medium and long term.

Strength

Wet tissues and wipes are one of the more promising categories in household paper, with a growth rate higher than the growth rate of the household paper industry. Consumer interest in improving personal hygiene habits has increased. Wet wipes, especially cleaning wipes for all applications, are becoming an increasingly popular choice among local consumers. Since the fact that consumers are constantly looking for products that offer convenience, time-saving, and cleaning effects. As a result, more and more upscale hotels are offering facial wipes and hand wipes in their guestroom facilities in response to customer demand.

Weakness

Product competition shows branding trend, industry competition intensifies.
The development of the pulp manufacturing industry has had a certain impact on the development of the wet tissues and wipes industry.
The availability of low-quality counterfeit products is limiting the growth of the global market. In the past, use of counterfeit wipes for baby care has caused skin problems.

Opportunities


The spontaneous acceptance of disinfectant wipes by consumers has gradually matured in recent years due to both cleaning and disinfectant efficacy, and the trend of increasing the number of enterprises producing disinfectant wipes and customers buying them has increased, so the disinfectant wipes market is facing a great opportunity.
Emerging markets. China's wet wipes consumption is at a high growth stage with huge development potential. Wet wipes entered the Chinese market late, and the penetration rate of wet wipes in the Chinese market is relatively low, still in the brewing period of demand before high growth, but as the health concept and cleanliness awareness of the younger generation continue to increase, the Chinese wet wipes consumption market has shown rapid development momentum in recent years.

Region Overview:

In 2021, the share of the Wet Tissues and Wipes market in North America stood at 32.38%.

Company Overview:

P&G is one of the major players operating in the Wet Tissues and Wipes market, holding a share of 11.79% in 2022.

P&G

The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.

Kimberly-Clark

Kimberly-Clark Corporation is engaged in the manufacturing and marketing of a range of products made from natural or synthetic fibers. The Company's segments include Personal Care, Consumer Tissue, K-C Professional and Corporate & Other.

Segmentation Overview:

By type, Spunlace Technology segment accounted for the largest share of market in 2021.

Spunlace Technology

Spunlacing uses high-speed jets of water to strike a web so that thefibers knot about one another.

Airlaid Technology

Airlaying is a method of forming a web by mixing fibers with air to form a uniform air-fiber mixture that is then deposited on a moving air-permeable belt or wire.

Wetlaid Technology

In the wetlaid process, staple fibers, very often mixed with viscose or wood pulp, are suspended in water, using large tanks. Afterwards the water-fiber- or the water-pulp-dispersion is pumped and continuously deposited on a forming wire.

Spunlaid Technology

In the spunlaid process, the resins are melted using heat and pressure in a device called an extruder. The material becomes a viscus liquid and it is made into strands These strands are cooled and become fibers. The fibers are collected and then bonded, usually by means of a calendar. After bonding, the fibers have become a fabric that can be made into rolls and cut to width.

Application Overview:

The market's largest segment by application is the segment Household, with a market share of 34.63% in 2021.

Key Companies in the global Wet Tissues and Wipes market covered in Chapter 3:

Diamond Wipes International
Beiersdorf
Tongling Jieya
Georgia-Pacific
Pigeon
SC Johnson
Kimberly-Clark
Hengan Group
Essity
3M
Nice-Pak Products
Albaad Massuot
Vinda Group
Clorox
P&G
GS Converting
Suominen Corporation
Cascades
Johnson & Johnson
Oji Holdings

In Chapter 4 and Chapter 14.2, on the basis of types, the Wet Tissues and Wipes market from 2018 to 2029 is primarily split into:

Spunlace Technology
Airlaid Technology
Wetlaid Technology
Spunlaid Technology
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Wet Tissues and Wipes market from 2018 to 2029 covers:

Personal Care
Household
Industrial
Commercial

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)