Global Water-Ionizer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Water-Ionizer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

The Water-Ionizer is a water appliance. The Water-Ionizer uses electrolysis to separate the incoming water stream into acidic and alkaline components to increase the pH of drinking water. It separates carbonates from alkaline minerals in tap water. Water-Ionizer uses electromagnetic force to turn ordinary tap water into alkaline ionized water with anti-pH and anti-oxidation abilities.

Market Overview:

The latest research study on the global Water-Ionizer market finds that the global Water-Ionizer market reached a value of USD 1678.56 million in 2022. It’s expected that the market will achieve USD 2563.4 million by 2028, exhibiting a CAGR of 7.31% during the forecast period.

COVID-19 affects the global economy in three main ways: directly affecting production and demand, disrupting supply chains and markets, and having a financial impact on companies and financial markets. The COVID-19 outbreak has severely impacted the overall supply chain in the Water-Ionizer market.

From the perspective of the upstream market of Water-Ionizer, the supply chain disruption caused by COVID-19 directly affects the production activities in the upstream market, and the supply of raw materials is blocked. For the makers of Water-Ionizer, there was a labor shortage during the COVID-19 pandemic. This is mainly reflected in the various prevention and control measures taken by the government as a result of COVID-19, including restrictions on the movement of people; Therefore, the production activities of enterprises are affected by the labor market. In addition, companies face liquidity pressure. The slow capital turnover is the result of the combination of factors such as restricted personnel flow and blocked logistics transportation. The flow of people is blocked, and it is difficult for enterprises to fully resume work and normal production and business activities; The logistics is not smooth, which not only affects the procurement of raw materials for Water-Ionizer manufacturers, but also affects the delivery work of enterprises.

From the perspective of Water-Ionizer downstream market, enterprises mainly sell products through online and offline channels. Downstream consumers of Water-Ionizer include household, hospital and various business Settings. In the home, Water-Ionizer is mainly used for drinking and cooking purposes; In hospitals, Water-Ionizer is used to sterilize medical instruments and equipment, such as endoscopes, ultrasound probes, etc. In addition, Water-Ionizer is used in a wide range of office and commercial premises such as restaurants, hotels and bars. In terms of households, the number of people staying at home increased during the COVID-19 pandemic; Household water consumption is high, but the slow and difficult delivery of bottled water during the COVID-19 pandemic is particularly acute. This has increased consumers' demand willingness for Water-Ionizer to some extent. In terms of hospitals, activity increased during the COVID-19 pandemic due to an increase in patients. In addition, various business activities have slowed down due to the impact of the pandemic.

Good for health

Drinking water produced with Water-Ionizer benefits the health of the drinker. Alkaline ionized water is beneficial to health; alkaline ionized water can relax muscles and unblock collaterals, relieve gastrointestinal discomfort, and help reduce gastrointestinal diseases. In addition, the human body is weakly alkaline, and if it is more acidic, it is easy to get tired and get sick. Because alkaline ionized water has a strong reducing power to oxides, after people ingest alkaline ionized water, it can restore the acidic internal environment to weak alkaline, and it also has the effect of recovering from fatigue.

Water-Ionizer can prevent cancer to a certain extent. Many body cancers are caused by oxygen free radicals, which are by-products of various important metabolic functions. These free radicals are unstable molecules that attack cells in the body, causing damage that can become cancerous. But these oxygen free radicals can be fought with antioxidants, and the use of Water-Ionizer can reduce the risk of cancer. At the same time, drinking alkaline ionized water can reduce the risk of cardiovascular disease. Therefore, because the water produced by Water-Ionizer is good for health, more consumers buy Water-Ionizer in the global market, which promotes the development of the Water-Ionizer industry.

The water generated by Water-Ionizer has many uses

Because acidic water has the effect of harmonizing and beautifying the skin, it is better for bathing and washing the face. Since the human body is weakly alkaline and the surface of the human skin is weakly acidic, using acidic water that is also acidic can improve the condition of the skin. Because acidic water also has the effect of disinfection, it can also play a role in preventing acne and so on.

The water generated by the Water-Ionizer can be used as cooking water. On the one hand, using alkaline ionized water can make rice and cooking softer. In addition, if you use alkaline ionized water, you can extract more ingredients contained in food, so you can make soup and raw materials more delicious. Therefore, Water-Ionizer is very suitable for making tea and coffee, making coffee beans and tea leaves more delicious. On the other hand, because acidic water has the effect of shrinking the material, it is suitable for making fried food batter and noodle soup. Using acidic water to make fried food can make the noodles very crispy; using acidic water to cook noodles makes the noodles chewy and full of satiety.

In addition, Water-Ionizer has many other uses. For example, countertop water ionizers are used by hospitals to sterilize medical instruments and equipment. At the same time, restaurants, coffee shops, bars and other commercial places also have more electrolyzed water machines installed. A wide range of downstream applications is driving the growth of the Water-Ionizer industry.

Intense market competition

Water-Ionizer has a history of more than 50 years in Japan, with a penetration rate of more than 40%. It has also been widely used in Taiwan, the United States, South Korea and other countries in the world. At present, there are many enterprises producing Water-Ionizer in the market, such as Panasonic. In addition, in the global market, there are more types of household water purifiers and water purifiers. At the same time, with the rapid development of the economy, the penetration rate of bottled water is relatively high; this affects the downstream consumers' demand for Water-Ionizer to a certain extent. Therefore, the competition in the Water-Ionizer market is becoming more and more intense.

Industry development requires large-scale funding

In the early stage of business development, in order to maintain competitiveness in the market, Water-Ionizer companies need a large amount of start-up capital to purchase raw materials and production equipment, as well as continuous investment in water purification technology research and development. Therefore, high capital demand is an important constraint for enterprises to enter the Water-ionizer industry.

Region Overview:

In 2021, the share of the Water-Ionizer market in United States stood at 31.22%.

Company Overview:

Enagic is one of the major players operating in the Water-Ionizer market, holding a share of 41.30% in 2022.

In 1974, in Okinawa, Japan, the trading business of Sony, the predecessor of Enagic, began to operate. Enagic is the world's leading manufacturer of alkaline ion generators and water filters. Enagic has passed ISO 9001, ISO 14001 and ISO 13485 quality control and environmental management certification, and the product certification gold seal of Water Quality Association.

Panasonic is a large Japanese multinational corporation. Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionics systems, industrial systems, and home decoration and construction.

Fujiiryoki started as a beauty and health-related manufacturer and was the first in the world to mass-produce massage chairs in 1954. The company has spread this unique Japanese-style massage chair culture from Japan to the world, contributing to the lifestyle improvement and health management of many people.

Since its founding, Fujiiryoki has been developing products that meet customer needs, and is currently developing a wide range of products certified as home medical devices, such as its main products: massage chairs and electrolytic hydrogen water generators.

Segmentation Overview:

By type, Counter Top Water-Ionizer segment accounted for the largest share of market in 2021.

Counter Top Water-Ionizer

Countertop water-ionizers are a type of ionizer that is placed on a countertop. Countertop water ionizers are appliances that purify your tap water by increasing its pH level. These units typically hold from two to ten gallons depending upon their size and can be easily installed in most kitchens.

Under Counter Water-Ionizer

An Under Counter Water-Ionizer is a water ionizer, which can be installed under the countertop. These types of Water Ionizers are typically used in domestic use and commercial applications where space is limited or for aesthetic purposes. They are also equipped with other functions, such as LCD screens, to provide more information about ionized water.

Application Overview:

The market's largest segment by application is the segment Household Application, with a market share of 88.71% in 2021.

Based on application, the downstream application market is divided into household, hospital, and other. Water-Ionizers are now used in homes for both drinking and cooking purposes. Water-Ionizer can be used in hospitals to sterilize medical instruments and equipment. In addition, Water-Ionizer has other applications. For example, Water-Ionizer can be used in restaurants, coffee shops, bars and other commercial places.

Key Companies in the global Water-Ionizer market covered in Chapter 3:

VWA Water (Tyent)
AlkaViva
OSG Corporation
Ionia
Nihon Trim
Chanson Water
Enagic
KYK
Life Ionizers
Air Water Life
Fujiiryoki
Panasonic
Vollara

In Chapter 4 and Chapter 14.2, on the basis of types, the Water-Ionizer market from 2018 to 2029 is primarily split into:

Counter Top Water-Ionizer
Under Counter Water-Ionizer

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Water-Ionizer market from 2018 to 2029 covers:

Household Application
Hospital Application
Other

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)