Global Vtuber (Virtual YouTuber) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Vtuber (Virtual YouTuber) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Vtuber (Virtual YouTuber) is a creator who uploads videos or conducts live broadcasts on online video platforms in the form of virtual characters. It is often seen on YouTube, Bilibili, Twitch, Facebook, Reality, Showroom, and other film and television platform activities.

Market Overview:

The latest research study on the global Vtuber (Virtual YouTuber) market finds that the global Vtuber (Virtual YouTuber) market reached a value of USD 2387.1 million in 2022. It’s expected that the market will achieve USD 58833.8 million by 2028, exhibiting a CAGR of 70.59% during the forecast period.

Driving Factors

The application field of Vtuber (Virtual YouTuber) is more and more extensive
With the development of technology, Vtuber (Virtual YouTuber) has already appeared on various platforms, and business and culture are constantly merging. The breadth and depth of Vtuber (Virtual YouTuber) applications are also far beyond the past, with virtual performances, virtual live streaming, virtual education, and so on. Vtuber (Virtual YouTuber) injects innovative vitality into industries such as e-commerce, media, education, and cultural tourism. For example, in the live broadcast field, Vtuber (Virtual YouTuber) and artificial intelligence technology have been widely used in the live broadcast field. For example, through Vtuber (Virtual YouTuber) and other forms, the presentation of live content and user interaction is realized, which improves user experience. At the same time, artificial intelligence technology can realize functions such as speech recognition, speech synthesis, and natural language processing, helping live broadcast anchors conduct more accurate and efficient live broadcasts. Vtuber (Virtual YouTuber) can realize uninterrupted live broadcasts and artificial intelligence technology can realize automatic live shopping guides, live customer service, and other functions. At the same time, the combination of virtual reality technology and artificial intelligence technology can also achieve a more realistic and immersive live broadcast experience, improving user experience and participation. The wide application of Vtuber (Virtual YouTuber) is one of the driving forces driving the development of the industry.

Region Overview:

In 2022, the share of the Vtuber (Virtual YouTuber) market in Asia-Pacific stood at 72.48%.

Company Overview:

ANYCOLOR Inc. is an entertainment startup that supports and manages the NIJISANJI Project, a group of interactive digital avatars (commonly known as VTubers). Originated in Japan, ANYCOLOR is currently aggressively expanding overseas, with establishments made in China, Indonesia, South Korea, and English-speaking countries already. Talents of ANYCOLOR (“Virtual Livers”) are engaged in talent influencer activities via daily streaming on video platforms such as YouTube and various social network services. Other than management support, ANYCOLOR Inc. provides a state-of-the-art streaming environment and opportunities for VTubers to appear in advertisements, events, and media.

Hololive Production is a brokerage company brand under the Japanese technology company COVER Co., Ltd. Its main business is to operate virtual YouTubers. In addition to Japan, it also owns and operates VTubers in other regions. The VTuber group hololive has more than 50,000,000 fans across all channels. It is an all-female artist group produced by the VTuber organization hololive.

ANYCOLOR Inc. is one of the major players operating in the Vtuber (Virtual YouTuber) market, holding a share of 6.39% in 2023.

Segmentation Overview:

2D Vtuber
A 2D Vtuber refers to a digital avatar that appears in a two-dimensional (flat) space. 2D digital avatars often use software such as Live2D to achieve their appearance.
3D Vtuber
A 3D Vtuber is a digital avatar that appears as a three-dimensional digital avatar. A 3D Vtuber uses motion capture, photogrammetry, and 3D modeling to create its digital character.

By type, 2D Vtuber segment accounted for the largest share of market in 2022.

Application Overview:

Livestreaming & Performance
According to the different revenue sources of Vtuber (Virtual YouTuber). It refers to Vtuber (Virtual YouTuber) earning income through Livestreaming & Performance. Such as music, dance, etc.
Digital Contents & Derivative
Vtuber (Virtual YouTuber) launches digital music or derivative peripheral product.
Others
Others mainly refer to Vtuber (Virtual YouTuber) cooperating with brands to help with product promotion.

The market's largest segment by application is the segment Livestreaming & Performance, with a market share of 63.24% in 2022.

Key Companies in the global Vtuber (Virtual YouTuber) market covered in Chapter 3:

Yuehua Entertainment
Nijisanji (AnyColor)
Brave group
Mikai (Re:AcT)
VirtuaReal
VShojo
Kizuna AI
Hololive Production (Cover)

In Chapter 4 and Chapter 14.2, on the basis of types, the Vtuber (Virtual YouTuber) market from 2018 to 2029 is primarily split into:

2D Vtuber
3D Vtuber

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Vtuber (Virtual YouTuber) market from 2018 to 2029 covers:

Livestreaming & Performance
Digital Contents & Derivative
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)