Global User Experience (UX) Service Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global User Experience (UX) Service Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

User experience (UX) refers to the feeling a user experiences when using a product, application, system, or service. User experience includes the user's ability to navigate the product, ease of use, relevance of displayed content, etc. User experience services are the processes and practices used to design and implement products to provide positive and relevant user interactions. User experience services address issues related to the time, ability, and cost of creating a product and the usability, utility, and demand for the product.

Market Overview:

The latest research study on the global User Experience (UX) Service market finds that the global User Experience (UX) Service market reached a value of USD 2547.54 million in 2023. It’s expected that the market will achieve USD 6791.41 million by 2029, exhibiting a CAGR of 17.75% during the forecast period.

Benefits of User Experience

User experience encompasses factors such as usability, accessibility, efficiency, and satisfaction. A good user experience is critical to creating meaningful and enjoyable user interactions, with benefits including improved ROI; positive brand reputation; customer loyalty; and user engagement. User experience is more than just the look of a graphic or digital product. It's more about functionality, ease of use, and overall feel. Great UX design includes interactive and navigable engaging content that keeps people on the website longer, which will lead to better conversions and more revenue for the business. For example, when booking an apartment or making a donation. The more steps a user takes to achieve a goal, the less motivated they are to achieve it. Steps may include mandatory registration or filling in personal details on a form. To reduce the number of steps required, UX designers come up with solutions that allow customers to proceed with their purchase immediately after selecting a product. If a website or app is difficult to navigate and leads to confusion, users may abandon the interaction and switch to other competitors. A streamlined website with an intuitive UX design can increase your business's ROI by creating a smooth workflow for employees. Employees will enjoy a seamless experience and work on relevant matters without interruption, ensuring high productivity. UX design provides the best experience on all devices, including PCs, smartphones, and tablets, so users can have a seamless browsing experience. Consistency across platforms will help businesses reach a wider audience. Modern user experience design focuses on personalization. Content such as product recommendations and wish lists on e-commerce websites effectively attract people's attention. Providing value through products, services and UX design can improve brand image and credibility. It helps build positive customer relationships and inspire loyalty. Therefore, as people become more aware of the benefits of user experience, the user experience services market size will continue to grow.

More and more industries and sectors are embracing digital transformation

The market for user experience services is expanding for several reasons. These include the expansion of digital initiatives, the expansion of e-commerce, the use of mobile marketing, digital initiatives by businesses and governments, the adoption of new technologies such as IoT and artificial intelligence in user experience services, and the use of online platforms by businesses around the world to reach Huge customer base. Digital transformation refers to the use of digital technologies to fundamentally change the way an enterprise operates, provides value to customers, and competes in the market. It includes not only the implementation of new tools and technologies but also a cultural shift that embraces innovation and agility. A survey shows that 67% of different industries have accelerated the adoption of digital products, of which 89% have already adopted it, demonstrating the importance and continued need for digital transformation. Technology, telecommunications, and financial services are among the most digitally mature industries, and they also tend to be more successful in transforming. The increasing digitization of society has led to less human interaction. Less human interaction means fewer opportunities for companies to build face-to-face relationships. This poses a challenge in building customer loyalty. Through data analytics and artificial intelligence, businesses can collect and analyze customer data to better understand their needs and preferences. This includes customized products, tailored marketing campaigns, and proactive customer service. With the growing importance of digital technology and the growing focus on customer-centric design, businesses are increasingly recognizing the need to invest in user experience to differentiate themselves from their competitors. The COVID-19 pandemic has further accelerated the shift to digital experiences, resulting in greater demand for user experience professionals. Client companies can hire UX designers to develop these solutions in-house, or they can choose to outsource services, such as outsourcing the entire process or keeping some elements in-house. User experience services companies help client companies implement digital solutions that improve user experience, enhance branding, and simplify the purchasing experience to gain a competitive advantage. Therefore, more and more industries and sectors are embracing digital transformation channels, driving the development of the user experience service industry.

Region Overview:

In 2022, the share of the User Experience (UX) Service market in North America stood at 49.25%.

Company Overview:

The major players operating in the User Experience (UX) Service market include IBM, Intellias, Blink, Appnovation, Nomensa, etc. Among which, IBM ranked top in terms of sales and revenue in 2023.

IBM is a provider of information technology (IT) products and services. The company produces and sells system hardware and software, and offers infrastructure, hosting, and consulting services. IBM’s product portfolio includes analytics, artificial intelligence (AI), automation, blockchain, cloud computing, IT infrastructure, IT management, cybersecurity, and software development products. The company also offers services such as cloud, networking, security, technology consulting, application services, business resilience services, and technology support services. It serves the automotive, banking and financial markets, electronics, energy and utilities, healthcare, insurance, life sciences, manufacturing, metals and mining, retail and consumer products, and telecommunication industries.

Segmentation Overview:

By type, UX Design Service segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Large Enterprises segment occupied the biggest share from 2018 to 2022.

Key Companies in the global User Experience (UX) Service market covered in Chapter 3:

LeewayHertz
Thence
Appnovation
Slide UX
Mobisoft Infotech
AltexSoft
Eleken
Blink
Fresh Consulting
ScienceSoft
Aspire Systems
IBM
UX Studio
Cyber-Duck
TA Digital
Bitovi
Praxent
Intellectsoft
Intellias
DataArt
Specbee
Nielsen Norman
Clay
GammaUX
Uxservices
MINDFLARES
Nomensa
Key Lime Interactive

In Chapter 4 and Chapter 14.2, on the basis of types, the User Experience (UX) Service market from 2019 to 2030 is primarily split into:

UX Design Service
UX Consulting Service
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the User Experience (UX) Service market from 2019 to 2030 covers:

Small and Medium Enterprises (SMEs)
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)