Global Usability Testing Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Usability Testing Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Usability testing tools can help with evaluations, allowing customers to understand how people complete a given task on their prototype, website, or application. These tools are a great way to gather feedback, identify usability issues early in the design process, and use this data and insights to improve the user experience. Usability testing tools are critical to the success of a website. User experience relies heavily on user testing because it helps developers understand how users interact with the design. On the contrary, it helps to achieve the best user experience and helps users complete tasks, thereby increasing the overall conversion rate.

Market Overview:

The latest research study on the global Usability Testing Tools market finds that the global Usability Testing Tools market reached a value of USD 913.28 million in 2022. It’s expected that the market will achieve USD 2348.16 million by 2028, exhibiting a CAGR of 17.05% during the forecast period.

There is a short-term negative impact

In the short term, supply chain disruptions, production shutdowns, and blockade policies have a negative impact on logistics. Logistics affects the supply chain, which in turn affects the production and supply of products. The supply chain of related electronic products is mainly under pressure from COVID-19 and the closure of factories in China, the United States and other countries. Due to the COVID-19 outbreak, the industry most affected is electronics, as China accounts for the majority of COVID-19 cases. According to the International Trade Union Confederation (ITUF), the country is the world's largest producer of electronic products and their components. A considerable number of electronic parts imported by China include electronic parts assembled into finished products, such as consumer electronics and computers, and then exported. However, due to the closure of the factory, the electronic product supply chain is now closed, which will affect the demand for electronic products in the short term, which in turn will affect the developers' demand for usability testing tools such as websites and software. At this stage, the industry has been restrained for a relatively short time. But overall it has little effect.

Fierce competition in the e-commerce market

In the information age, the masses have become more dependent on websites and programs. In the Internet age, the update is accelerating, and user experience has become an important consideration for seizing the market. The fierce e-commerce competitive market requires the development of usability testing tools.

Subjectivity limitations

Usability testing is generally the subjective opinion of users, which varies from person to person, and the test result may not be absolutely correct, and there is a certain margin of error. Moreover, the general usability testing tool is a test of the quality of the existing model, and it rarely collects other opinions of users, which has certain limitations.

Support for multi-platform and multi-terminal testing

Now is the era of multi-platform coexistence, and different platforms represent different user groups and usage habits. Generally speaking, in order to ensure that users complete tests naturally and simulate usage scenarios more realistically, this requires product prototypes to be demonstrated on a variety of devices.

Region Overview:

Geographically, North America held the largest market share – 49.33% in 2021.

Company Overview:

UserTesting is one of the major players operating in the Usability Testing Tools market, holding a share of 18.91% in 2021.

UserTesting

User Testing, Inc. develops application software. The Company develops on-demand usability testing solutions through its human insight platform. User Testing serves customers in the State of California.

Optimizely

Optimizely is a company that develops a progressive delivery and experimentation platform. The platform enables organizations to run experiments that help them to make data-driven decisions. The company serves the media, travel, retail, high tech, and financial services industries.

Segmentation Overview:

By type, Cloud, SaaS, Web segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment Large Enterprises, with a market share of 74.88% in 2021.

Key Companies in the global Usability Testing Tools market covered in Chapter 3:

TryMyUI
Morae (TechSmith)
Crazy Egg
Clicktale (Contentsquare)
Optimal Workshop Ltd
UserZoom
Userfeel Ltd
Ethnio Inc
Lookback
Feng-GUI
Optimizely
Usabilla
Loop11
HotJar
Qualaroo
UserTesting
UsabilityHub
iPerceptions Inc (Astute)

In Chapter 4 and Chapter 14.2, on the basis of types, the Usability Testing Tools market from 2018 to 2029 is primarily split into:

Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
Installed

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Usability Testing Tools market from 2018 to 2029 covers:

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)