Global Trade Promotion Management and Optimization for the Consumer Goods Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Trade Promotion Management and Optimization for the Consumer Goods Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Trade Promotion Management and Optimization for the Consumer Goods market finds that the global Trade Promotion Management and Optimization for the Consumer Goods market reached a value of USD 996.77 million in 2022. It’s expected that the market will achieve USD 1569.49 million by 2028, exhibiting a CAGR of 7.86% during the forecast period.

Market Drivers


Asia is already the engine of world consumption growth, and may consolidate its position in the next decade. Ignoring the Asian consumer market will mean missing a new development opportunity. The Asia region has a population of about 4.7 billion, accounting for 60% of the total world population. At the same time, the epidemic control in Asia region is better than that in other parts of the world as a whole, and the middle class is growing, which is very attractive to global investors and is expected to boost regional economic growth. GDP in the region will expand by 5.2% in 2022 and 5.3% in 2023, on continued recovery in domestic demand and solid exports.

Due to the growing population, expanding urbanization scale, changing customer base and increasingly demanding requirements in Asia, the consumer goods (CP) industry is facing the ever-changing market situation, channel challenges and new pressure on business model innovation. Emerging economies in Asia are booming, and economic dividends are rolling in-with 4 trillion dollars of new consumer spending and 400 million new consumers with increasing purchasing power, this huge market is attracting fierce competition from global enterprises. For multinational consumer goods (CP) enterprises that are eagerly seeking new growth points, they must rely on new digital capabilities. Using digital technology to grasp emerging markets in Asia and extend its sales reach to consumers and shops that could not be reached before, there is undoubtedly a huge room for business growth.

A solid, widely used trade promotion management system is essential if consumer goods brands are going to approach their trade promotion activities more strategically and with greater rigor. Without the crucial data and intelligence that it generates, a trade promotion optimization solution will have nothing to work with and the investment will be wasted. The ideal option is a single system that integrates both, maximizing usability for all potential users and preventing the need to input data twice.

In order to flourish in Asia markets, enterprises and investors need to understand and learn how to provide services for different types of consumers. Trade promotion management and optimization solution will gain a lot of demand in Asian market, because more and more enterprises are deployed in Asian market, striving for more profits and income. The huge potential of Asia market drives the demand for trade promotion management and optimization solution to further increase.

Region Overview:


From 2022-2027, North America is estimated to witness robust growth prospects.

Company Overview:


Accenture is one of the major players operating in the Trade Promotion Management and Optimization for the Consumer Goods market, holding a share of 14.88% in 2022.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, Accenture offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Accenture people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. SAP machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises.

With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives.
SAP innovations help thousands of customers worldwide work together more efficiently and use business insight more effectively.

Segmentation Overview:


Among different product types, On-premise segment is anticipated to contribute the largest market share in 2027.

Application Overview:


By application, the Large Enterprises segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Trade Promotion Management and Optimization for the Consumer Goods market covered in Chapter 3:

Acumen Commercial Insights 
Blueshift One
SAP
McKinsey
CPGToolBox
Oracle
Complexica
Blacksmith Applications
Kantar
UpClear
Accenture
IRI
Wipro
Exceedra
Acuvate
Neal Analytics

In Chapter 4 and Chapter 14.2, on the basis of types, the Trade Promotion Management and Optimization for the Consumer Goods market from 2018 to 2029 is primarily split into:

Cloud-Based
On-Premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Trade Promotion Management and Optimization for the Consumer Goods market from 2018 to 2029 covers:

Large Enterprises
Medium Enterprises
Small Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)