Global Tooth Whitening & Veneers Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Tooth Whitening & Veneers Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Tooth Whitening is a simple process. Whitening products contain one of two tooth bleaching agents (hydrogen peroxide or carbamide peroxide). These bleaches break down the stain into small pieces, making the color less concentrated and the teeth brighter. Teeth whitening is ideal for people who have healthy, unrestored teeth (without fillings) and gums. People with yellow teeth respond best. There are many tooth whitening systems and products. The scope of this report covers whitening toothpaste, whitening gels and whitening strips, white light tooth whitening devices and other products.

Market Overview:

The latest research study on the global Tooth Whitening & Veneers Products market finds that the global Tooth Whitening & Veneers Products market reached a value of USD 11352.93 million in 2022. It’s expected that the market will achieve USD 15694.42 million by 2028, exhibiting a CAGR of 5.55% during the forecast period.

Influence of COVID-19 Outbreak on Tooth Whitening & Veneers Products Industry Development.

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the Tooth Whitening & Veneers industry will involve all major links and all entities in the industry chain. From the perspective of upstream raw materials, in the short term, the impact of supply chain disruption on SMEs is relatively small. Statistics show that among small and medium-sized enterprises and large enterprises, the proportion of enterprises that believe that supply chain disruption is the main pressure is about 21.2%. In addition, the outbreak of the epidemic has prompted countries around the world to implement comprehensive traffic control and other measures. This poses a certain threat to the global supply chain. This is mainly reflected in the impact of the epidemic on the industry's raw material procurement. Due to the limited production of raw material suppliers and poor logistics, raw material procurement is facing difficulties, but as the process of resuming work and production advances, this situation will be effectively alleviated.

From the point of view of Tooth Whitening & Veneers manufacturers, the main reason is increased cost pressure. The outbreak of COVID-19 has put companies facing pressures such as tight cash flow, supply chain disruption, and general decline in market supply and demand. Most companies expect revenue to fall sharply. Employee salaries, loan repayments and rental expenses are the main cost pressures for business operations. Especially for small and medium-sized enterprises, paying employees' wages has become the biggest cost pressure. In contrast, wage pressures for employees of large companies are relatively small.

From a downstream perspective, the impact of the epidemic on Tooth Whitening & Veneers' downstream customers is comprehensive. The pandemic has temporarily closed dental clinics, unable to provide standard teeth cleaning services and other teeth whitening tasks. During the severe epidemic, the sales of teeth whitening products were mainly online. Since people cannot go to clinics and other dental health care institutions for teeth whitening, the products people choose are mainly household dental products, such as whitening gels and whitening strips.

As the epidemic gradually improved, prevention and control measures were gradually relaxed, and people gradually took off their masks. For example, in the United States, as more and more Americans get vaccinated and states relax COVID-19 restrictions, the social calendar is filled up again. As a result, American residents' demand for beauty products continues to grow, including nail polish, dresses and perfumes. In addition, people pay special attention to teeth. As the epidemic improves, people pay more attention to their health, which will increase the demand for whitening teeth.

Tooth Whitening & Veneers Products Drivers

For consumers, having a mouthful of white teeth will bring many benefits to themselves. This includes, but is not limited to, tooth whitening to make teeth stronger and free of stains; whiter teeth can enhance confidence; whiter teeth can reduce the visibility of surrounding wrinkles and beautify the appearance; whiter teeth make smiles more frequent and friendly. At the same time, the convenience and reasonable price of teeth whitening products have attracted the attention of consumers to a certain extent.

Tooth Whitening & Veneers Products Market Challenges

At present, there are a large number of companies engaged in Tooth Whitening & Veneers related industries around the world, and the industry concentration is average. At the same time, the Tooth Whitening & Veneers industry is in a state of full competition.

Although some companies temporarily present some advantages in the field of this product, they also show relatively strong competitiveness. But in the long run, it is not ruled out that other listed companies in the same industry and leading companies in the world may enter the industry. Under normal circumstances, listed companies or world-renowned companies have strong capital, scale and technical advantages. Based on the scale of production, popularity, production costs, product prices, upstream and downstream bargaining power, and customer It constitutes a certain degree of competitive pressure. At the same time, some small production companies that adopt low-price and low-quality competition strategies will disrupt the market order to a certain extent, posing a certain threat to enterprises in the industry.

Tooth Whitening & Veneers Products Market Restraints.

For tooth whitening products, the side effects are considered to be gum inflammation and tooth sensitivity, but the effect on the deep teeth is not fully understood. According to a recent study in Natural Science Reports that focused on carbide peroxide tooth whitening treatment, it was found that only 10% carbide peroxide is recommended to reduce the enamel protein content by as much as 50%. At present, when some manufacturers use herbal products to replace these, the adverse effects of chemicals can be minimized or avoided. These products can whiten teeth without damaging the enamel. The side effects of teeth whitening products limit the development of the industry to a certain extent.

Region Overview:

Europe had the highest growth rate of all regions.

Company Overview:

Mergers & Acquisitions, Expansion Plans

On January 28, 2020, the personal care group Colgate-Palmolive has acquired the American oral care brand Hello Products. Nature-friendly subscription brands offer toothbrushes, mouthwashes, dental floss and toothpaste for adults and children, including the hemp and charcoal series. After the acquisition, the brand's founder Craig Dubitsky and CEO Lauri Kien Kitcher will continue to helm the company.

On April 12, 2019, Unilever announced today that it has signed an agreement to acquire Fluocaril and Parogencyl oral care brands from Procter & Gamble (Procter & Gamble). Fluocaril and Parogencyl are well-known therapeutic brands, mainly sold in pharmacy channels in France and Spain, and their product portfolio is strongly supported by health professionals. Fluocaril provides oral care solutions specifically for tooth decay. Parogencyl solves gum problems. The acquisition will place Unilever in a leading position in the field of oral care in the French pharmacy channel and occupy a strong position in Spain. With their strong brand heritage, high visibility and good reputation among dentists, these brands are an excellent addition to Unilever's existing portfolio of oral care products.

On March 15, 2018, Ranir, LLC, a global manufacturer of store-branded private-label consumer oral care products, announced that P&G and Ranir had reached a resolution on P&G's patent rights and Ranir's tooth whitening strip products.

Colgate-Palmolive is one of the major players operating in the Tooth Whitening & Veneers Products market, holding a share of 27.68% in 2022.

Segmentation Overview:

Among different product types, Whitening Toothpaste segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the OTC segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Tooth Whitening & Veneers Products market covered in Chapter 3:

Unilever
Johnson & Johnson
Beyond International Inc.
Hawley & Hazel Chemical
Ivoclar Vivadent AG
Henkel
3M
KOR Whitening
Church & Dwight
Yunnan Baiyao
Lion
Ultradent Products
Kulzer GmbH
P&G
Dentsply Sirona
GlaxoSmithKline
GC Corporation
Colgate-Palmolive

In Chapter 4 and Chapter 14.2, on the basis of types, the Tooth Whitening & Veneers Products market from 2018 to 2029 is primarily split into:

Whitening Toothpaste
Tooth Veneers
Whitening Gels and Strips
White Light Teeth Whitening Devices
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Tooth Whitening & Veneers Products market from 2018 to 2029 covers:

OTC
In-office

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)