Global Tonic Water Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Tonic Water Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Tonic water (or Indian tonic water) is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, tonic water usually now has a significantly lower quinine content and is consumed for its distinctive bitter flavor. It is often used in mixed drinks, particularly in gin and tonic.Tonic water (or Indian tonic water) is a carbonated soft drink in which quinine is dissolved. Tonic water was originally used to prevent malaria, but now the content in tonic water is obviously lower, which is consumed because of its unique bitter taste. It is often used to mix drinks, especially gin and tonic. Quinine in tonic water will fluoresce under ultraviolet radiation. In fact, quinine is so sensitive to ultraviolet rays that it will show obvious fluorescence under the dark background of direct sunlight.

Market Overview:

The latest research study on the global Tonic Water market finds that the global Tonic Water market reached a value of USD 926.92 million in 2022. It’s expected that the market will achieve USD 1574.33 million by 2028, exhibiting a CAGR of 9.23% during the forecast period.

The demand for tonic water has increased

Regular tonic water can no longer meet the needs of customers, and major companies have developed more kinds of tonic water, among which dietary tonic water is increasingly accepted by consumers because of its low sugar content. Compared with conventional tonic water, dietary tonic water has fewer calories or carbohydrates. Many companies have also introduced new natural tonic water in the product field, aiming to meet the specific needs of consumers for dietary awareness and taste factors. SodaStream, for example, provides a tonic water with zero calorie and natural flavor. Supermarkets and hypermarkets account for most of the revenue in the global tonic water market. However, with the introduction of new products, more and more Internet users, convenient access methods, fast-paced lifestyles, availability, convenience and multiple choices of e-commerce are expected to promote the growth of tonic water products through online media.

Health problems challenge the needs of tonic water

Tonic water contains quinine, and excessive use may cause side effects, such as abortion or incomplete fetal growth. Therefore, some countries will restrict tonic water sold in China, and its quinine content must be lower than a certain safety standard. For example, the US Food and Drug Administration stipulates that its content should not exceed 83ppm. Because of the bitter taste in tonic water, in order to improve the drinkability in tonic water, many manufacturers, mainly in Europe and Asia, added ingredients including sugar, lemon, lime and other fruit smells in tonic water, and greatly reduced the content of quinine, which was only about half or even less than a quarter of that in tonic water. Such a low dose has no effective medical effect. Therefore, drinking such tonic water has no nutritional value. All these factors have affected consumers' demand for tonic water, thus limiting the development of the whole industry in tonic water.

Region Overview:

From 2022-2027, Europe is estimated to witness robust growth prospects

Company Overview:

Fever Tree is one of the major players operating in the Tonic Water market, holding a share of 23.17% in 2020.

Fever Tree

Fever-Tree is a company producing premium natural mixers for cocktails. Fever-Tree is the world's leading supplier of alcoholic carbonated mixers, and its products are sold to more than 75 countries around the world. The Company now sells a range of carbonated mixers to hotels, restaurants, bars and cafes as well as supermarkets and off-licenses for retail purchase.

Dr Pepper Snapple

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains a distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages.

Segmentation Overview:

Among different product types, Regular Tonic Water segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Supermarket segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Tonic Water market covered in Chapter 3:

Fentimans
Nestlé
1724 Tonic Water
Shasta Tonic Water
Fever Tree
Johnstonic
Tom's Handcrafted
Hansen's
Thomas Henry
Bradleys Tonic
Seagram's
Sodastream
Haber's Tonic Syrup
White Rock
East Imperial
Watson Group
Q Drinks
El Guapo
Jack Rudy Cocktail
Whole Foods
Stirrings
Bermondsey Tonic Water
Dr Pepper Snapple

In Chapter 4 and Chapter 14.2, on the basis of types, the Tonic Water market from 2018 to 2029 is primarily split into:

Regular Tonic Water
Diet Tonic Water
Slimline Tonic Water

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Tonic Water market from 2018 to 2029 covers:

Supermarket
Online Retailers

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)