Global Teeth Whitening Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Teeth Whitening Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Teeth whitening is a simple process. Whitening products contain one of two tooth bleaching agents (hydrogen peroxide or carbamide peroxide). These bleaches break down the stain into small pieces, making the color less concentrated and the teeth brighter. Teeth whitening is ideal for people who have healthy, unrestored teeth (without fillings) and gums. People with yellow teeth respond best. There are many tooth whitening systems and products. The scope of this report covers whitening toothpaste, whitening gels and whitening strips, white light tooth whitening devices and other products.

Market Overview:

The latest research study on the global Teeth Whitening market finds that the global Teeth Whitening market reached a value of USD 10565.84 million in 2022. It’s expected that the market will achieve USD 15900.98 million by 2028, exhibiting a CAGR of 7.05% during the forecast period.

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the teeth whitening industry will involve all major links and all entities in the industry chain. In the short term, COVID-19 has caused a reduction in management efficiency of teeth whitening companies, blocked commuting, blocked production plans, delayed network expansion, delayed marketing, forced brand adjustments, decreased physical offline sales, and decreased company and employee income. The pandemic has temporarily closed dental clinics and is unable to provide standard dental cleaning services and other teeth whitening tasks. During the severe period of the epidemic, the sales of teeth whitening products were mainly online. Since people cannot go to clinics and other dental care institutions for teeth whitening, the products people choose are mainly household dental products, such as whitening gels and whitening strips.

In the long term, as the epidemic gradually improves, control measures are gradually relaxed, and people gradually take off their masks. Such as the increasing number of Americans getting vaccinated and the relaxation of COVID-19 restrictions by states, the social calendar is filling up again. The demand for beauty products continues to grow, including nail polish, dresses and perfumes. It also pays special attention to the body part that has been hidden behind the mask for more than a year: the teeth. According to data from SmileDirectClub, teeth whitening increased by 47% in 2021, and orthodontics also saw a similar increase. With the improvement of the epidemic situation, people pay more attention to their own health, which will increase the demand for whitening teeth.

Side effects of teeth whitening products

For tooth whitening products, the side effects are considered to be gum inflammation and tooth sensitivity, but the effect on the deep teeth is not fully understood. According to a recent study in Natural Science Reports that focused on carbide peroxide tooth whitening treatment, it was found that only 10% carbide peroxide is recommended to reduce the enamel protein content by as much as 50%. At present, when some manufacturers use herbal products to replace these, these adverse effects of chemicals can be minimized or avoided. These products can whiten teeth without damaging the enamel. The side effects of teeth whitening products limit the development of the industry to a certain extent.

The ever-changing challenges of consumer needs

With the development of the times, tooth whitening and other dental cosmetic procedures have gradually become popular in recent years. For consumers, tooth whitening can not only protect their own dental health, but more importantly, have a beautiful smile brought by white teeth. In developed countries, tooth whitening has long been recognized by consumers with strong health awareness for its health, convenience and many other advantages. For companies, they should continue to meet consumer preferences and changes in consumption habits. For example, when consumers buy teeth whitening, they tend to prefer products with healthier raw materials, or people with sensitive teeth also hope to have products that are tailored to their own characteristics. The particularity and diversity of these products meet the needs of consumers. Therefore, it is very important for product manufacturers to perceive changes in consumer preferences in real time.

Region Overview:

In global comparison, a significant portion of the revenue was generated in Asia Pacific (32.28% in 2021).

Company Overview:

Colgate-Palmolive is one of the major players operating in the Teeth Whitening market, holding a share of 29.51% in 2022.

Colgate-Palmolive

The Colgate team focuses on oral care, personal care, home care and pet nutrition, covering more than 200 countries and regions, through the development, production, distribution and sales of health and hygiene products and pets that are important to society through brands such as Colgate and Palmolive Nutritional products,.

P&G

Procter & Gamble is a multinational consumer daily necessities company originating from the United States, headquartered in Cincinnati, Ohio. The main products are detergents, personal care products, pet food, etc.

Segmentation Overview:

By type, Whitening Toothpaste segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment Offline Sales, with a market share of 74.53% in 2021.

Key Companies in the global Teeth Whitening market covered in Chapter 3:

GLO Science
GlaxoSmithKline
Church & Dwight
Brodie & Stone
AuraGlow
Yunnan Baiyao
Colgate-Palmolive
P&G
Unilever
Henkel
Johnson & Johnson
Ultradent Products

In Chapter 4 and Chapter 14.2, on the basis of types, the Teeth Whitening market from 2018 to 2029 is primarily split into:

Whitening Toothpaste
Whitening Gels and Strips
White Light Teeth Whitening Device
Other Products

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Teeth Whitening market from 2018 to 2029 covers:

Offline Sales
Online Sales

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)