Global TV Antennas Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global TV Antennas Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

The TV antenna is an antenna specially designed for receiving terrestrial TV aerial signals. The signal is transmitted at the frequency of 41 to 250 MHz in the VHF band and the frequency of 470 to 960 MHz in the UHF band. TV antennas are produced in two different types: indoor antennas can be located on top or next to the TV, and outdoor antennas are installed on a mast on the top of the owner's house.

Market Overview:

The latest research study on the global TV Antennas market finds that the global TV Antennas market reached a value of USD 873.42 million in 2022. It’s expected that the market will achieve USD 1179.86 million by 2028, exhibiting a CAGR of 5.14% during the forecast period.

Market Driver Analysis

TV antennas are a low-cost alternative to pay-tv services and are a key factor driving the growth of the global market. In addition, due to the low level of disposable income in some countries, the demand for TV antennas is expected to increase due to their free services and the support of local TV broadcasters.
The support of many local broadcasters, uncompressed high-definition signals, uninterrupted service under severe weather conditions, and a wide range of local channels are the factors that are expected to drive global market growth soon.

Market Restraints Analysis

The growing demand for various international and national channels may hinder market growth. In addition, the growing demand for OTTS such as NETFLIX and HULU due to the availability of rich content and easy access to such content online is expected to curb market growth to a certain extent. In addition, in some developing economies, more and more government initiatives to support digital content may have a negative impact on the growth of the TV antenna market to a certain extent.

Market Trends Analysis

The rapid technological advancement of TV antenna systems and the back-end of broadcast service providers, such as support for higher resolution content, powerful digital signal reception and remote detection, are some continuing development trends that are expected to gain attention soon. TV antenna manufacturers are working to launch TV antennas that support UHF and VHF functions and high-definition content, especially indoor antennas. Due to the change in the range that the antenna must perform, the digital TV channel has changed from the traditional analog channel, so a new digital antenna is designed to reflect this change.

Region Overview:

Asia Pacific had the highest growth rate of all regions.

Company Overview:

Antop is one of the major players operating in the TV Antennas market, holding a share of 10.06% in 2020.

Antop Antenna was founded in 1980 with the sole purpose of making the world's best free 4K and 8K HDTV solutions.

Antennas Direct has helped millions of people cut the cord since 2003. As the pioneers who reinvented the digital TV antenna industry, Antennas Direct believe that high-quality TV antennas can and should deliver the best performance and reliable reception of your free broadcast TV signals at an affordable price.

Segmentation Overview:

By type, Outdoor TV Antenna segment accounted for the largest share of market in 2021.

Application Overview:

By application, the Residential segment occupied the biggest share from 2017 to 2022.

Key Companies in the global TV Antennas market covered in Chapter 3:

Antop
Channel Master
Xujun Electronics Co., Ltd
LAVA Electronics
Tuko
Winegard
VOXX Accessories Corporation (VAC)
Antennas Direct
Gisanton
1byone

In Chapter 4 and Chapter 14.2, on the basis of types, the TV Antennas market from 2018 to 2029 is primarily split into:

Indoor TV Antenna
Outdoor TV Antenna

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the TV Antennas market from 2018 to 2029 covers:

Residential
Commercial

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)