Global Sunless Tanning Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Sunless Tanning Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Sunless Tanning Products refers to products that are applied to the skin to produce an effect similar in appearance to a traditional suntan without exposure to UV light.

Market Overview:

The latest research study on the global Sunless Tanning Products market finds that the global Sunless Tanning Products market reached a value of USD 1004.24 million in 2022. It’s expected that the market will achieve USD 1374.98 million by 2028, exhibiting a CAGR of 5.38% during the forecast period.

Market Trends

Sunless Tanning product diversification

With the expansion of user scale and the diversification of user needs, Sunless Tanning Products are becoming more and more abundant in order to meet the multi-faceted market demand. In terms of dosage forms, Sunless Tanning Products has appeared Creams and Lotion, Cleansers and Foaming, Essential Oils, Spray and other types. Different dosage forms of products have different use characteristics, application sites, effects and advantages. In addition, from a functional point of view, as consumers' requirements for Sunless Tanning Products continue to increase, Sunless Tanning Products are constantly being upgraded. In addition to tanning functions, industry companies have also increased research on skin care, moisturizing, sunscreen and other functions. For example, ingredients such as erythrulose and moisturizing agents may also be added to the product. In general, as the market for Sunless Tanning Products continues to grow, consumers are increasingly demanding products. In order to meet the needs of consumers, the company continues to strengthen product research and development. Therefore, the development of product diversification will be one of the trends in the development of the industry.

Growth Drivers

The popularity of the tanning aesthetic

With the continuous development of the economy, the continuous improvement of people's consumption ability and the change of consumption concept, wheat color and bronze color are also being accepted and loved by more people. For example, the development of social media and the popularity of fitness sports have played an important role in promoting the popularity of the tanning aesthetic. From the development of social media, through social media, some celebrities, bloggers, Key Opinion Leader and other groups promote tanning to the general public, and people are more and more accepting of wheat and bronzer. From the perspective of fitness, wheat and bronze skin tones can better reflect muscle separation and shape muscle lines. Therefore, with the rise of outdoor sports and fitness sports, more and more fitness enthusiasts and outdoor sports enthusiasts are actively tanning for better-looking body lines. In general, with the development of people's consumption concept, social media, etc., consumers' aesthetics are gradually diversified, and tanning aesthetics are becoming more and more popular. And with the popularity of tanning aesthetics, the number of potential customers to buy Sunless Tanning Products will continue to increase. Therefore, the popularity of tanning aesthetics is an important reason for the development of the industry.

Challenges

Brand barriers refer to the consumer choice barriers established by strong brands in new markets, and the barriers that industry enterprises ultimately need to overcome to enter new markets. From a consumer perspective, consumers tend to gravitate toward big-name companies when choosing Sunless Tanning Products. After years of precipitation and long-term accumulation, the big brand companies in the Sunless Tanning Products market have established strict product quality control systems and strong product R&D systems. In the process of product and brand promotion, the company has finally won consumer recognition for Sunless Tanning Products. Once the corporate brand image is established, the stickiness to consumers will be better, and consumers will habitually consume products from well-known brands. The entry of new market entrants into the market requires the psychological cognition of consumers, in which there is a conversion cost. Therefore, for new entrants to build well-known brands in a short period of time, it requires not only a lot of publicity expenses, but also long-term technical accumulation. At present, from the perspective of the global market, the major brand companies of Sunless Tanning Products are mainly European and American companies, and the brand building of companies in other regions is relatively weak. In general, brand is one of the main factors affecting consumer purchases, and how to strengthen brand building is an important challenge faced by most companies in the Sunless Tanning Products market.

Region Overview:

In 2021, the share of the Sunless Tanning Products market in Europe stood at 36.96%.

Company Overview:

L'Oréal Group
L'Oréal Group is a skin care and cosmetics company headquartered in Paris, France. L’Oreal is the world’s largest cosmetics group and one of the Fortune Global 500 companies. L'Oréal Group's business scope covers more than 150 countries and regions.

Unileve

Unilever is a British multinational consumer goods company formed by the merger of United Margaritas of the Netherlands and Lever Brothers of the United Kingdom, with headquarters in Rotterdam, the Netherlands and London, England. Its products include food, beverages, detergents and personal care products. The company's product portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxury shampoos and everyday home care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, as well as trusted local and innovative forward-thinking brands such as Ben & Jerry's, Dollar Shave Club and Dermalogica.

L'Oréal Group is one of the major players operating in the Sunless Tanning Products market, holding a share of 9.19% in 2022.

Segmentation Overview:

According to the different product formulations, it is divided into Creams and Lotion, Cleansers and Foaming, Essential Oils, Spray, etc. Creams and Lotion types are generally oil-water mixtures, and the products also have a certain moisturizing function. Cleansers and Foaming formulations are capable of producing high amounts of foam. Type Essential Oils are concentrated hydrophobic liquids, usually fruit and plant extracts. The Spray type delivers an aerosol mist containing liquid particles.

The Creams and Lotion segment by type showed a value growth of 50.97% in 2021.

Application Overview:

According to the purchasing channels of downstream customers, it can be divided into Beauty Salons, Convenience Store, Departmental Store, Drug Store, Hypermarket, Online Stores. For example, Beauty Salons is a beauty service place that specializes in skin care and beauty. Convenience Store is a store that offers a variety of goods, and is generally small in scale. A Departmental Store is a large, retail-focused store, and a department store typically has multiple floors. Drug Store is mainly a store that sells various drugs, but also sells certain other products. Hypermarket is a combination of department stores and supermarkets, which are relatively large in scale and generally have only one floor. Online Stores refer to consumers purchasing products through various e-commerce platforms.

The market's largest segment by application is the segment Departmental Store, with a market share of 30.19% in 2021.

Key Companies in the global Sunless Tanning Products market covered in Chapter 3:

Crown Laboratories (Vita Liberata)
The Estee Lauder Companies
St.Tropez
Unilever
Avon Products
Shiseido
Kao Corporation
Christian Dior
L'Oréal
Beiersdorf Aktiengesellschaft
Johnson & Johnson Services
Clarins
Coty

In Chapter 4 and Chapter 14.2, on the basis of types, the Sunless Tanning Products market from 2018 to 2029 is primarily split into:

Creams and Lotion
Cleansers and Foaming
Essential Oils
Spray
Other Products

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sunless Tanning Products market from 2018 to 2029 covers:

Hypermarket
Beauty Salons
Convenience Store
Departmental Store
Drug Store
Online Stores

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)