Global Sugar-free Drinks Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Sugar-free Drinks Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Sugar-free beverages refer to sugars that do not contain sucrose, that is, starch hydrolysis, such as glucose, maltose, fructose, etc. Generally, sweeteners that do not increase blood sugar concentration, such as sugar alcohol and oligosaccharide, are used as sugar substitutes. For example, soda water and xylitol drinks can be called sugar-free beverages.

Market Overview:

The latest research study on the global Sugar-free Drinks market finds that the global Sugar-free Drinks market reached a value of USD 54148.95 million in 2022. It’s expected that the market will achieve USD 131513.46 million by 2028, exhibiting a CAGR of 15.94% during the forecast period.

Market Opportunities

With the new retail and new consumption rising, the traditional marketing methods are getting weaker and weaker, and the customer acquisition cost is getting higher and higher. Sugar-free beverages can reasonably expand the market with the help of convenience stores and the trend of bringing goods in online celebrity and integrating online and offline resources.
Since 2018, the convenience store industry has developed rapidly, and the number and scale of convenience stores have increased substantially in the past two years. Many investors have invested in the convenience store industry, and the sugar-free beverage market has also developed rapidly. Most consumers have gradually come into contact with the concept of sugar-free beverages on the shelves; At the same time, sugar-free beverage manufacturers have actively opened up online and offline channels, joined the trend of online red people bringing goods and joined forces with the online anchor with many fans to bring consumers a brand-new consumption experience.

Market Risk

With the increasing popularity of the sugar-free beverage market, the capital has long been aware of the business opportunities. In recent years, many leading traditional beverage enterprises and some emerging brands have followed the trend and poured into the sugar-free beverage market, hoping to get a piece of it.
On the other hand, the World Health Organization (WHO) has called on all countries in the world to impose heavy taxes on sugary drinks in order to combat the global epidemic of obesity and diabetes. This proposal makes beverage manufacturers begin to redesign their product range, reposition and verify the product formula as the main strategy to meet different needs and consolidate the consumer base, thus entering the sugar-free beverage market.

Market Driving Force

Sugar-free drinks are being consumed less in the U.S. among children and adults. There is an increasing percentage of individuals turning to water, indicating that non-caloric beverages are growing in demand. But adolescents and young adults are still consuming more than the recommended limits of sugar. Sugary beverage consumption rates are particularly high among black, Mexican American, and non-Mexican Hispanic populations.
Manufacturers can tout these beverages as contenders for what consumers demand: a flavorful, no-sugar beverage. Regardless of nutritional value, a poor-tasting product is destined to fail with consumers. Its important to emphasize that sugar-free beverages do not have to sacrifice taste. The challenge of creating a good-tasting beverage lies in the formulation. Without attention to every nutrient and how they react with one another, it could prove disastrous for taste. A variety of sweeteners, including stevia, xylitol and rebaudioside(Reb-A), can be incorporated to maintain great taste while removing some or all of the sugar in many product applications. Utilizing appealing and novel flavors (such as fruits, botanicals and exotic flavors like acai and goji berry) with multiple health benefits can help consumers choose healthier products. For ethnic populations formulating beverages with culturally familiar flavors is a smart approach. Crossover flavors may also present new opportunities. The inclusion of these flavors in sugar-free beverages can replace indulgent treats with more sugar, fat or calories. For example, coffee with fortified chocolate flavoring can help satisfy a sweet tooth without the negative effects of added sugar. Additionally, the incorporation of other functional ingredients such as those that cause satiety or increase energy makes sense and are a good fit for sugar-free beverages and their consumer base.

Region Overview:

North America had the highest growth rate of all regions.

Company Overview:

Coca Cola is one of the major players operating in the Sugar-free Drinks market, holding a share of 22.89% in 2022.

Coca-Cola was founded in 1886 with its headquarters in Atlanta, Georgia, USA. Coca-Cola produces a variety of beverage products, including soda, sports drinks, milk drinks, fruit juice, tea and coffee. Specific varieties include Diet Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Dasani, Kuleshi Vitamin Access, POWERADE, Minute Maid, Simply, Del Valle, Joya and Gold Peak, etc.

ITO EN Ltd is a manufacturer and distributor of non-alcoholic beverages and tea-related products. Its product portfolio includes a range of instant tea, coffee, vegetable beverages, Chinese tea, mineral water, functional beverages, green tea, tea bags, tea powder, and tea leaves. ITO markets its products under Oi Ocha, Mugicha (Barley Tea), TULLYS COFFEE, Matcha Green Tea and ITO EN brand names. It operates a chain of restaurants under the Tullys Coffee brand and Tom and Jerry franchise. The company has business operations spanning Japan, Indonesia, Singapore, Taiwan, Thailand, Canada, the US, Australia, and China. ITO is headquartered in Shibuya-ku, Tokyo, Japan.

Segmentation Overview:

Among different product types, Carbonated Drinks segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Supermarket segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Sugar-free Drinks market covered in Chapter 3:

Zevia
Reed's, Inc.
Perrier
Nestle
Virgil's
Spindrift
National Beverage
Nongfu Spring Co., Ltd.
GENKI FOREST
Bubly
Polar Seltzer

In Chapter 4 and Chapter 14.2, on the basis of types, the Sugar-free Drinks market from 2018 to 2029 is primarily split into:

Carbonated Drinks
Tea
Soda Water
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sugar-free Drinks market from 2018 to 2029 covers:

Health
Convalescence
Meal Replacement
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)