Global Subtitle Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Subtitle Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Subtitling solutions provide a platform for video captioning and subtitling of digital media. The solutions enable encoding, editing, and repurposing of video subtitles and captions for delivery platforms, such as web, mobile, and television. Captioning and subtitling solutions help broadcasting and web media organizations in automating high volume caption & subtitle processing tasks, such as, extraction & insertion, timing & frame rate adjustment, format conversion, clip assembly, and sub-clipping.

Market Overview:

The latest research study on the global Subtitle market finds that the global Subtitle market reached a value of USD 317.07 million in 2022. It’s expected that the market will achieve USD 566.96 million by 2028, exhibiting a CAGR of 10.17% during the forecast period.

Since the outbreak of the COVID-19 virus in December 2019, the disease has spread to nearly 100 countries around the world, and the World Health Organization has declared it an emergency public health event. The COVID-19 epidemic is infected with a large number of people, and its spread and scope far exceed SARS. At present, the number of confirmed cases in Worldwide has exceeded 29 million. Different industries are affected differently by the epidemic situation. The impact on Subtitle is mainly reflected in the supply of material and operation of the market. Affected by the COVID-19 epidemic, logistics will be suspended and the supply of Subtitle will be tight. Due to the global threat of COVID-19, the resumption of work in the factory will directly affect the customer's production plan for goods and shipments. The continuous outbreak of the international epidemic situation, if the personnel control of each country is extended, it will affect the smooth supply of equipment and materials.

For the operation of the market, during the COVID-19 epidemic, in order to firmly prevent the spread of epidemics, governments have promulgated measures to extend vacations, delay business recovery, flow control and traffic control measures, and postpone recovery activities. COVID- 19 has a huge impact on the operation of the industry, of which the impact on SMEs is more obvious. The company's inability to conduct normal operations and sales has exacerbated the shortage of funds for SMEs and reduced the company's solvency. For example, the professional The sports industry has been severely affected. Affected by the need to isolate the epidemic, in the United States, the National Basketball Association (NBA) and the National Hockey League (NHL) both suspended the season indefinitely. The Major League Baseball (MLB) and Major League Soccer (MLS) seasons are delayed or suspended (initially) for 2-4 weeks, and the PGA Tour has been cancelled. Postponed or cancelled events may result in decrease d revenues for event organizers and media broadcasting these events. Cable companies are partially dependent on advertising, which means that any decline in revenue will affect profitability. Therefore, inevitably, sports will change according to epidemics. There may be some distance to return to normal levels. This will accordingly affect the demand for streaming media subtitle translation services.

Related technology development

Second, the introduction of advanced technologies such as the Internet of Things and artificial intelligence has further promoted the growth of the global subtitle and subtitle solutions market. In addition, some vendors on the market have introduced advanced subtitles and subtitle solutions and integrated artificial intelligence technology into them, thus simplifying the editing and subtitle processing process for end users. These greatly save time and other costs. The Internet of Things and artificial intelligence are further driving the growth of the global subtitle and subtitle solutions market.

Demand for high-quality talents

For the Subtitling solutions industry, the demand for talents is very large, because the industry needs highly qualified talents. In order to ensure the best quality, each language expert undergoes rigorous training, and then becomes a subtitler, and has undergone many types of tests including time prompting, positioning, content verification and grammar.
Secondly, most companies in the Subtitling solution industry will continue to develop proprietary subtitle software or introduce other related technologies to improve efficiency, which requires related staff to keep up with the development of the company and the development of the times. Therefore, for Subtitling solutions, the lack of high-quality labor will become one of the limiting factors in the market.

Demand for high-quality talents

For the Subtitling solutions industry, the demand for talents is very large, because the industry needs highly qualified talents. In order to ensure the best quality, each language expert undergoes rigorous training, and then becomes a subtitler, and has undergone many types of tests including time prompting, positioning, content verification and grammar.
Secondly, most companies in the Subtitling solution industry will continue to develop proprietary subtitle software or introduce other related technologies to improve efficiency, which requires related staff to keep up with the development of the company and the development of the times. Therefore, for Subtitling solutions, the lack of high-quality labor will become one of the limiting factors in the market.

Region Overview:

From 2022-2027, North America is estimated to witness robust growth prospects.

Company Overview

VITAC is one of the major players operating in the Subtitle market, holding a share of 28.41% in 2022.

VITAC

Vitac Corporation provides translation services. The Company offers captioning, subtitling, audio description, encoding services. Vitac’s customers include every major network, most cable channels, program producers, companies, government agencies, etc.

IBM

International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.

Segmentation Overview:

As for product types, the Cloud segment held the largest market share in 2021.

Application Overview:

The market's largest segment by application is the segment TV, with a market share of 46.38% in 2021.

Film

Film Subtitle solutions include Movie, Film Making, Movie Interview Video, Documentary Video, etc.

TV

TV Subtitle solutions include News or Documentary, TV series and other TV programs.

OTT

OTT is a streaming media service directly provided to viewers through the Internet. OTT services need to transmit information through the Internet, which is different from traditional media such as cable TV, radio or satellite TV that require a license.

Key Companies in the global Subtitle market covered in Chapter 3:

Talkbox Subtitling Studio
3Play Media
Sub-ti
VITAC
Telestream
IBM
DKP
Automatic Sync Technologies
Rev
PoliLingua
Digital Nirvana (Transcribe Now)
ZOO Digital Group
Apptek
Capital Captions
RixTrans
JBI Studios
EEG Enterprises
Janus

In Chapter 4 and Chapter 14.2, on the basis of types, the Subtitle market from 2018 to 2029 is primarily split into:

On-premise
Cloud

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Subtitle market from 2018 to 2029 covers:

Film
TV
OTT

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)