Global Strapless Backless Bra Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Strapless Backless Bra Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Strapless Backless Bra is a bra that supports and covers the breasts. Strapless backless bras stay invisible with no straps or sheer back straps. Strapless backless bras are often used when women wear backless dresses and plunging or off-the-shoulder necklines to avoid the visible straps and back straps of regular bras.

Market Overview:

The latest research study on the global Strapless Backless Bra market finds that the global Strapless Backless Bra market reached a value of USD 230.61 million in 2022. It’s expected that the market will achieve USD 471.78 million by 2028, exhibiting a CAGR of 12.67% during the forecast period.

Increase in downstream market demand

More and more women are buying Strapless Backless Bra for different needs. With the development of the times, women wear different clothes according to different places of attendance and different weather conditions. When attending some important meetings and banquets, they often need to wear low-cut clothing such as dresses. Sometimes, it is necessary to wear some off-the-shoulder clothing. This kind of low-cut and off-shoulder clothing often cannot be matched with traditional bras, so Strapless Backless Bra is required. For example, actresses wear backless gowns to various events.
At the same time, with the continuous development of personalized clothing, female consumers pay more attention to fashion, and need to use Strapless Backless Bra for different styles of clothing. For example, wearing a backless dress etc. Overall, increasing demand in the downstream market is driving the Strapless Backless Bra industry.

Technological innovation is driving the industry

Innovations in materials technology. With the brand's investment in R&D capabilities and functional product development, the contribution of the upstream innovation path based on user demand insights to material innovation has become increasingly prominent. Manufacturers have promoted the addition of skin care ingredients to underwear fabrics because female consumers are paying more and more attention to skin care ingredients.

The production technology keeps innovating. Enterprises gradually improve the level of automated production, improve manufacturing capacity and product yield. Manufacturers have also continued to expand in the field of bonding technology, promoting the application of point glue, jelly glue and other bonding technologies in the underwear field.

Overall, technological innovations that benefit the performance and productivity of strapless backless bras are driving the growth of the strapless backless bra industry.

Region Overview:

In 2021, the share of the Strapless Backless Bra market in North America stood at 39.37%.

Company Overview:

Fashion Forms is one of the major players operating in the Strapless Backless Bra market, holding a share of 15.64% in 2022.
Victorias Secret will acquire DTC lingerie company Adore Me for $400M
November 1, 2022

Over the past few years, Victoria's Secret has highlighted the changes it has made in its marketing, long stuck in an outdated angel approach. That left DTC upstarts including Adore Me, Lively and ThirdLove, as well as American Eagle's Aerie brand, stealing attention and market share.

In addition to doing its own work, which includes partnering with smaller brands and launching its own DTC label, the company is now fighting back by acquiring some of its rivals. Before acquiring Adore Me, Victoria's Secret bought a minority stake in Frankies Bikinis and invested in For Love & Lemons.

Fashion Forms is a fashion apparel company. The company specializes in well-fitting women's underwear. Fashion Forms products include bras, shoulder solutions, strap solutions, push-up pads as well as bras and lifts.

Misses Kisses is a women's underwear company. The company manufactures and sells topless, backless and strapless bras, which are designed to allow women to perfectly complement any plunging V-neck look.

As the leading direct-to-consumer self-adhesive bra brand, Niidor strives to build confidence in women by designing products that fit a woman's lifestyle.

Segmentation Overview:


By type, Non-Underwire Strapless Backless Bra segment accounted for the largest share of market in 2021.

Non-Underwire Strapless Backless Bra has no steel ring, and there are many kinds of Non-Underwire Strapless Backless Bra. For example, Stick-on Strapless Backless Bra is one of them.

Underwire Strapless Backless Bra usually has a steel ring on the edge, and the steel ring increases the support of the strapless backless bra.

Application Overview:

The market's largest segment by application is the segment Offline Sales, with a market share of 66.01% in 2021.

Online Sales include selling products through e-commerce websites and corporate websites.

Offline Sales mainly include hypermarkets and offline occasions such as supermarkets, department stores, and specialty stores.

Key Companies in the global Strapless Backless Bra market covered in Chapter 3:

Niidor
NuBra
Misses Kisses
Brassybra
Hollywood Fashion Secrets
Fashion Forms
Victoria's Secret

In Chapter 4 and Chapter 14.2, on the basis of types, the Strapless Backless Bra market from 2018 to 2029 is primarily split into:

Non-Underwire Strapless Backless Bra
Underwire Strapless Backless Bra

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Strapless Backless Bra market from 2018 to 2029 covers:

Online Sales
Offline Sales

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)