Global Stationery and Cards Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Stationery and Cards Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Stationery and Cards mainly refer to the basic auxiliary tools used in daily study and work. Such as rulers, calculators, printing supplies, pens, etc. Stationery and Cards has a wide range of product categories. This report mainly involves product types such as Adhesive Part, Stationery Products, Cards, Printing Supplies, Writing & Marking Instruments. According to different downstream distribution channels, this report divides the products into Stationery Specialists, Gift Shops, General Merchandise Retailers, Bookstores, etc.

Market Overview:

The latest research study on the global Stationery and Cards market finds that the global Stationery and Cards market reached a value of USD 84957.28 million in 2022. It’s expected that the market will achieve USD 104131.86 million by 2028, exhibiting a CAGR of 3.45% during the forecast period.

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the Stationery and Cards industry will involve all major links and all entities in the industry chain. From the perspective of upstream raw materials, in the short term, the impact of supply chain disruption on SMEs is relatively small. Statistics show that among small and medium-sized enterprises and large enterprises, the proportion of enterprises that believe that supply chain disruption is the main pressure is about 21.2%. In addition, the outbreak of the epidemic has prompted countries around the world to implement comprehensive traffic control and other measures. This poses a certain threat to the global supply chain. This is mainly reflected in the impact of the epidemic on the industry's raw material procurement. Due to limited production by raw material suppliers and poor logistics, raw material procurement is facing difficulties. But with the progress of the resumption of work and production, this situation will be effectively alleviated.

From the perspective of Stationery and Cards companies, the main reason is increased cost pressure. The outbreak of COVID-19 has put companies facing pressures such as tight cash flow, supply chain disruption, and general decline in market supply and demand. Most companies expect revenue to fall sharply. Employee salaries, loan repayments and rental expenses are the main cost pressures for business operations. Especially for small and medium-sized enterprises, paying employees' wages has become the biggest cost pressure. In contrast, wage pressures for employees of large companies are relatively small.

The development of online e-commerce promotes the sales of Stationery and Cards products

For the Stationery and Cards industry, the growing popularity of e-commerce retailers such as Amazon has promoted the development of the industry. This is mainly due to online channels that promote product sales. As shoppers become more accustomed to buying goods online and retailers fine-tune e-commerce operations to deliver products faster, the share of online e-commerce in total retail sales is increasing every year. At the same time, the pandemic has exacerbated this trend. For example, according to data from the US Department of Commerce, in the second quarter of 2020, e-commerce has grown nearly five timesa record year-on-year increase of 43.7%and each quarter thereafter has grown between 30-40%. Online e-commerce has broadened the sales channels of products due to its convenience and other characteristics, thereby promoting the development of Stationery and Cards.

The popularity of e-learning equipment and the rise of paperless office

On the one hand, for students, the rise of online teaching methods and the popularization of e-learning equipment in recent years have changed the learning habits of student groups to a certain extent, and brought a certain impact to the student stationery market. Prolific paper users such as schools and universities will use screens to teach students, and even homework and exams will eventually use computers. On the other hand, for office workers, with the rise of personal computers and office automation, paper used for tasks such as accounting, recording, and sending memos will become redundant. Because everything can be stored and displayed on the computer. The rise of the concept of paperless office will have a certain impact on the office stationery market.

Region Overview:

In 2021, the share of the Stationery and Cards market in Asia Pacific stood at 32.61%.

Company Overview:

Hallmark, M&G Stationery, ACCO Brands, Deli and American Greetings are the five key players in the global Stationery and Cards market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Stationery and Cards market in the past 5 years.

Hallmark

Hallmark creates and sells a variety of products, including greeting cards, gift packaging, stationery, decorations, gifts, and other related products. Our products are available in more than 30 languages, distributed in more than 100 countries and 100,000 rooftops worldwide. This includes the company network and Hallmark Gold Crown stores independently owned in five countries: the United States, Canada, England, Ireland, and Scotland.

M&G Stationery

M&G Stationery is an integrated stationery supplier integrating creative value and service advantages, committed to making learning and work happier and more efficient. Products include writing instruments, student stationery, office stationery and other related products.

Segmentation Overview:

As for product types, the Writing & Marking Instruments segment held the largest market share in 2021.

Adhesive Part


This type mainly refers to the Adhesive part in Stationery and Cards. Products such as self-adhesive, adhesive tape, etc.

Stationery Products


This type mainly refers to the stationery part of Stationery and Cards. Products such as rulers and computers.

Cards


This type mainly refers to the card part in Stationery and Cards. Products such as postcards and greeting cards.

Printing Supplies


This type mainly refers to the printing consumables in Stationery and Cards. Products such as ink consumables, toner, paper, etc.

Writing & Marking Instruments


This type mainly refers to the writing and marking part of Stationery and Cards. Products such as pens, pencils, coloring and writing tools, marker pens and highlighters.

Others



Others

mainly removes the above several types of other Stationery and Cards products.

Application Overview:

The market's largest segment by application is the segment Stationery Specialists, with a market share of 40.16% in 2021.

Key Companies in the global Stationery and Cards market covered in Chapter 3:

Deli
Avery
M&G Stationery
Hallmark
Shutterfly
American Greetings
King Jim
Mitsubishi Pencil
Pilot Corporation
FLB Group
Faber-Castell
A.T. Cross
Schwan-Stabilo
Pentel Co., Ltd.
Comix
Staedtler
Montblanc International GmbH
Kokuyo
ACCO Brands

In Chapter 4 and Chapter 14.2, on the basis of types, the Stationery and Cards market from 2018 to 2029 is primarily split into:

Adhesive Part
Stationery Products
Cards
Printing Supplies
Writing & Marking Instruments

Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Stationery and Cards market from 2018 to 2029 covers:

Stationery Specialists
Gift Shops
General Merchandise Retailers
Bookstores

Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)