Global Sports Analytics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Sports Analytics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Due to recent developments in ICT, a lot of data is being generated related to players and audience & sports teams are valuing the insight into these data to improve their team performance, and engage and grow their audience base. Thus, the use of analytics in sports is evolving as a major business and is expected to become a necessity for all the major sports clubs and leagues.

Market Overview:

The latest research study on the global Sports Analytics market finds that the global Sports Analytics market reached a value of USD 1606.28 million in 2022. It’s expected that the market will achieve USD 11001.56 million by 2028, exhibiting a CAGR of 37.81% during the forecast period.

Influence of COVID-19 Outbreak on Sports Analytics Industry Development

The new coronavirus not only threatens the lives of people around the world, causing social anxiety and pessimism, but also affecting the normal activities of the NBA and the Olympic Games. Pessimists predict that the world economy will never return to the past. This conclusion has certain basis. Since the outbreak of the epidemic in Wuhan, China, China has immediately stopped production, parties and large and small events. Even during the Spring Festival, the difficulty of controlling the epidemic clearly exceeded China's ability, causing China's economic activities to be suspended for nearly three months.
The turning point of the epidemic has not yet appeared, but the suspension of the sports event is certain. The impact of the downstream industry will be passed on to the sports analytics industry. So this year, the negative impact on the industry is far greater than the positive impact.

The increasing of downstream demand

Downstream demand is the main driving force for the development of an industry. For the sports analytics industry, downstream industries such as teams, clubs, etc., have a growing demand for athletes to monitor and track data. The increasing number of wearable devices in the sports industry has also generated a large amount of data related to players and teams, which can be used to gain a deeper understanding of player performance and fitness variables such as heartbeat, speed and acceleration. The rapidly increasing data volume has promoted the development of the sports analysis industry.

Continous innovation of products and services

The changing market environment and higher technology adoption rates are increasing the use of sports analytics solutions. As organizations focus on reducing maintenance and upgrade costs, cloud-based solutions provide advantages such as low cost, rapid scalability, easy access, and uninterrupted service, so the demand for software provided on the cloud is increasing.

Emerging Trends

Since Billy Beane's original idea of using statistical analysis to evaluate athletes, the field of sports analysis has evolved. Those teams that use motion analysis will have a competitive advantage. To help manage these data, sports analysis is now more than just helping decision makers to make decisions and count player information. Sports analysis has begun to use athletes 'anatomical and physiological data to explore athletes' anatomical characteristics. With the emergence of new technologies that are accurate, cheap and fast, the use of anatomical and physiological data to evaluate athletes is expanding. Secondly, new technologies using wearable technology and motion video analysis will continue to expand the field of motion analysis. At the same time, new areas for determining players' psychological structure, such as psychological preparation and emotional composition, will also require special analysis techniques.

Region Overview:

North America dominated the Sports Analytics market in 2022, with a market share of 34.18%.

Company Overview:

IBM is one of the major players operating in the Sports Analytics market, holding a share of 12.66% in 2023.

IBM

International Business Machines Corporation is an American multinational technology company and consulting company headquartered in Armonk, New York. The main customers of IBM are government and enterprises. IBM manufactures and sells computer hardware and software, and provides consulting services for system architecture and web hosting.

SAP

SAP is a German software company headquartered in Walldorf, Baden-Württemberg, Germany. It is mainly engaged in enterprise resource management software.

Segmentation Overview:

Among different product types, Football segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Clubs segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Sports Analytics market covered in Chapter 3:

SAS
Catapult Sports
Oracle
IBM
Deltatre SpA
Stats Perform
SAP
Tableau Software
Sportradar AG
TruMedia Networks
Nielsen Sports

In Chapter 4 and Chapter 14.2, on the basis of types, the Sports Analytics market from 2018 to 2029 is primarily split into:

Football
Basketball
Baseball
Golf
Swim
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sports Analytics market from 2018 to 2029 covers:

Clubs
Associations
Sports Academies
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)