Global Sporting Events Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Sporting Events Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Sports events are the intermediate link between event resources and consumers. Depending on the IP rights of the event, it can range from event operation, event communication, and derivative product development, etc. Among them, the operation of sports events mainly includes event development, event promotion, event management, etc. The event operator receives sponsorship, investment and event dividends due to the commercial operation of the event. Event communication uses different channels to reach pan-sports users broadly as a whole, accurately reach core sports users in subdivided areas, and has media broadcast rights. Badminton and tennis sports events refer to the badminton and tennis sports event market, specifically referring to badminton and tennis sports event operations, badminton and tennis sports event communication, etc.

Market Overview:

The latest research study on the global Sporting Events market finds that the global Sporting Events market reached a value of USD 4534.29 million in 2023. It’s expected that the market will achieve USD 8763.82 million by 2029, exhibiting a CAGR of 11.61% during the forecast period.

With the development of the national economy, the increase in residents' income levels has prompted the national consumption structure to enter a transformation stage, and the per capita consumption expenditure on cultural and sports services has continued to accelerate. Among them, sports and leisure consumption has developed rapidly, laying a good demand foundation for the rapid development of the sports industry. . The consumer demand for leisure and fitness has exploded, and all major sports projects are attracting spectators and participants of various sports events to varying degrees. Each segment has great development potential. For example, in badminton and tennis sports events, as the number of badminton and tennis fans continues to increase, the number of people watching the games offline increases, which increases the purchase of tickets and related derivatives, thus driving the ticket and derivative revenue of badminton and tennis sports events. .

In addition, new media represented by the Internet are developing rapidly. The core copyright resources they control are driving up the price of copyright, and are also changing the single revenue structure of websites. Chinese video websites are gradually evolving towards an advertising + payment model. Video websites are gradually getting rid of the single revenue model of using advertising to drive revenue growth, and the rise of paid members has brought greater growth to the website. The Internet video channel for sports event operation relies on the new business model of advertising + membership payment . Its revenue provides financial guarantee for future content procurement. The purchase and consumption of high-quality content forms a benign commercial closed loop, which will further promote the benignity of the sports event operation industry. develop.

Region Overview:

In 2022, the share of the Sporting Events market in North America stood at 42.60%.

Company Overview:

ESPN is the world's leading multi-platform sports entertainment brand, with eight U.S. television networks, the leading sports app, direct-to-consumer ESPN+, the leading social and digital platform, ESPN.com, ESPN Audio and available on every continent around the world business, and more. ESPN is 80% owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company, and 20% owned by Hearst Corporation. ESPN reaches sports fans around the world through 44 networks in 71 countries and territories on all seven continents, as well as broadcast, digital, consumer products and event management services. In addition to the famous US (NFL, MLB, NBA, NASCAR, IRL, all golf and tennis Grand Slams) and major international events (UEFA Champions League and other top football, cricket, etc.) sports events, there are 11 local The version of SportsCenter is available in three languages: Spanish, Portuguese and English.

ESPN is one of the major players operating in the Sporting Events market, holding a share of 15.62% in 2023.

Segmentation Overview:

By type, tennis segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Event operation segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Sporting Events market covered in Chapter 3:

China Open
Ticketmaster
WTA
TickPick LLC.
Sina sports
Tencent sports
ATP
StubHub
ESPN
TicketCity
FOX Sports
Lagardere

In Chapter 4 and Chapter 14.2, on the basis of types, the Sporting Events market from 2019 to 2030 is primarily split into:

badminton
tennis

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sporting Events market from 2019 to 2030 covers:

Event operation
Event communication
other

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)