Global Sexual Wellness Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Sexual Wellness Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Sexual Wellness market finds that the global Sexual Wellness market reached a value of USD 63459.11 million in 2022. It’s expected that the market will achieve USD 98814.41 million by 2028, exhibiting a CAGR of 7.66% during the forecast period.

Influence of COVID-19 Outbreak on Sexual Wellness Industry Development

Since the outbreak of the COVID-19 virus in December 2019, the disease has spread to nearly 100 countries around the world, and the World Health Organization declared this a public health emergency. The COVID-19 pandemic sweeping the world suddenly affected the way of life and work of all mankind. As the black swan event that shocked the world, its impact on the entire world economy, industry and commerce is undoubtedly huge and far-reaching. For the sexual wellness industry, people are isolated at home due to the impact of the epidemic during COVID-19. During the epidemic, the number of condoms rose sharply, and sales of other types of sex toys did not change much. Moreover, people mainly used online shopping during the epidemic. The outbreak of the epidemic has made people pay more attention to their physical health.

Market Driver

In terms of sex, a person's mental, physical and social health is called sexual wellness. The main focus of sexual wellness products is to provide safer sex and improved sexual pleasure. These products also help prevent sexually transmitted infections and unwanted pregnancies. Sexual health products include condoms, vibrators, exotic underwear and clothing, pregnancy testing products, etc. These products have their own advantages and characteristics. For example, the sex toy industry is full of good vibrations, and the purchase and use of sex toys is becoming more and more mainstream. A study conducted at Indiana University in the United States found that among women aged 18-65, 53% of women and 45% of men use vibrators, and the use of vibrators is related to the improvement of sexual function and sexual wellness. The enthusiasm is related. In addition to providing entertainment and fun, sex toys can also be used as medical aids. For example, more and more women choose toys after gynecological surgery to maintain the flexibility of vaginal tissues. It also helps prevent atrophy, which can cause painful intercourse and vulvar pain, such as vulvar pain. Sex toys such as dilators and vibrators can also treat vaginismus, which involves involuntary contraction of the muscles around the vaginal opening. In addition, sex toys help reduce stress and anxiety.Due to the respective characteristics of the product itself, it can basically meet the different needs of all kinds of people. As a result, the product's own advantages have driven the development of the industry.

Market Restraints Analysis

The production cycle of sexual wellness products is relatively short, and the product iteration is relatively fast. If manufacturers want to maintain consumer satisfaction with their products, they need to work hard in product design, functional innovation, etc., to improve product experience, and use the community at the same time and other new marketing methods to maintain consumers, increase user stickiness, and thereby increase sales conversion.

Region Overview:

From 2022-2027, North America is estimated to witness robust growth prospects.

Company Overview

Reckitt Benckiser is one of the major players operating in the Sexual Wellness market, holding a share of 1.45% in 2021.

The brand of Reckitt Benckiser Group plc is Reckitt, which is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products.

Church & Dwight Co., Inc. is a major American manufacturer of household products, headquartered in Ewing, New Jersey.

Segmentation Overview:

Among different product types, Sex Toys/Vibrators segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Online Stores segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Sexual Wellness market covered in Chapter 3:

We-Vibe
Bijoux
Fuji Latex
LELO
Aneros
Pure Romance
Reckitt Benckiser
The Female Health Company
Fun Factory
TENGA
Doc Johnson

In Chapter 4 and Chapter 14.2, on the basis of types, the Sexual Wellness market from 2018 to 2029 is primarily split into:

Sex Toys/Vibrators
Condoms and Female Contraceptives
Personal Lubricants
Erotic Lingerie
Pregnancy Testing Products
Other Sexual Wellness Products

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sexual Wellness market from 2018 to 2029 covers:

Retail Outlets
Online Stores

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)