Global Search Engine Optimization (SEO) Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Search Engine Optimization (SEO) Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

The search engine optimization tool is a tool for optimizing the search engine function. Search engine optimization (SEO) is a process of improving the quality and quantity of website traffic from search engines to websites or web pages. By check that number of link to the website, the number of pages included in the website by the search engine, the PR value of the website, etc. It can only reflect the status of certain indicators to a certain extent. This report studies the search engine optimization tool market.

Market Overview:

The latest research study on the global Search Engine Optimization (SEO) Tools market finds that the global Search Engine Optimization (SEO) Tools market reached a value of USD 1866.71 million in 2022. It’s expected that the market will achieve USD 6234.0 million by 2028, exhibiting a CAGR of 22.26% during the forecast period.

The advantages of Search Engine Optimization (SEO) Tools

Applies to all search engines
The ranking algorithms of search engines are similar. Even if the search engine is optimized only for Baidu, the performance of websites in search engines such as Google and Yahoo will be correspondingly improved, which will virtually bring more traffic to the websites.
Strong persistence and good stability
For regular websites, the ranking of websites is generally stable after they have obtained a good ranking through search engine optimization. However, the website needs to be continuously updated. Unless there is a significant change in the search engine algorithm or a strong competitor overtakes it, the ranking will not change too much.

Highly cost effective

Competitive rankings require a pay-per-click basis, and malicious clicks may add more cost. In contrast, the cost of search engine optimization only lies in the salary of specialized optimization personnel or the cost of professional search engine optimization companies. After the upgrade period of previous months, the cost will be greatly reduced during the maintenance period.

Good effect

Through the selection of key words, the target users of the website can be accurately identified, more valuable traffic can be brought to the website, and registered users or sales volume can be increased. Compared with PPC, users are more willing to click on the natural top-ranked websites and have higher trust. Gain favorable impression from users on the first impression and increase brand reputation.

User Experience

Through search engine optimization, the website structure, layout, process and other modifications and adjustments, to obtain a better user experience, increase the click rate.
These factors will increase the demand for search engine optimization tools, and thus promote the development of the search engine optimization tool industry.

Competition in the industry is fierce

Many participants have joined the industry and they have certain brand effect and advantages. New entrants need to make certain investment and development to enter this industry. Only with certain value chain advantages can we gain advantages in this industry. The major participants in the industry are from the United States. Enterprises from other developing countries have certain technical barriers to enter the industry. These factors will affect the time when new entrants enter the market, thus hindering the development of enterprises.

Region Overview:

SMEs dominated the Search Engine Optimization (SEO) Tools market in 2022, with a market share of 36.45%.

Company Overview:

Yext is one of the major players operating in the Search Engine Optimization (SEO) Tools market, holding a share of 17.22% in 2023.

Yext

Yext is a New York City technology company operating in the area of online brand management. It offers brand updates using its cloud-based network of apps, search engines and other facilities. The company was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz.

SEMRush

SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions.

Segmentation Overview:

By type, Product Page SEO segment accounted for the largest share of market in 2022.

Product Page SEO

Product Page SEO tools can optimize the title and meta description of product pages, such as product brand, product name, model and other important information, thus increasing the number of clicks and traffic of product pages.

Content SEO

Content SEO is about creating and optimizing content so that it can rank high in search engines and attract search engine traffic.

Technical SEO

Technical SEO is basically a way of website setting to help search engines read and/or interpret page content and provide users with a good user experience. E.g. Robots.txt.

Local SEO

Compared with traditional SEO, local SEO enables enterprises to capture local search areas in order to establish contact with searchers in their regions. Local SEO will focus its optimization efforts on attracting more local searchers.

Voice Search SEO

Voice search is based on speech recognition technology. It combines letters and sound blocks, converts speech into a set of words, and searches on the Internet to provide suitable results. Voice Search SEO is a technology to optimize content, keywords, phrases, metadata and so on, so that whenever users ask questions, it can be ranked first.

Application Overview:

The market's largest segment by application is the segment SMEs, with a market share of 64.24% in 2022.

Key Companies in the global Search Engine Optimization (SEO) Tools market covered in Chapter 3:

ubersuggest
Yoast SEO
SpyFu
Ayima
SEMRush
MOZ
BrightEdge
Ahrefs
Buzzsumo
Screaming Frog
KWFinder
Yext

In Chapter 4 and Chapter 14.2, on the basis of types, the Search Engine Optimization (SEO) Tools market from 2018 to 2029 is primarily split into:

Product Page SEO
Content SEO
Technical SEO
Local SEO
Voice Search SEO

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Search Engine Optimization (SEO) Tools market from 2018 to 2029 covers:

SMEs
Large Enterprise

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)