Global Seamless Underwear Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Seamless Underwear Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Seamless Underwear gives the underwear a close fit, elimination bulky seams and edges that cause a visible panty line. Seamless underwear comes in a variety of colors, styles and fabrics, including cotton and cotton blends. Underwear made of synthetic fabrics such as spandex and nylon helps wick moisture away from your skin. Seamless underwear comes in various styles, including briefs, thongs and bikinis.

Market Overview:

The latest research study on the global Seamless Underwear market finds that the global Seamless Underwear market reached a value of USD 39350.36 million in 2022. It’s expected that the market will achieve USD 77593.0 million by 2028, exhibiting a CAGR of 11.98% during the forecast period.

Assessment of the Overall Impact of COVID-19 on the Industry

Since the outbreak of the COVID-19 virus in December 2019, the disease has spread to the vast majority of countries around the world, and the World Health Organization has declared it a public health emergency.

COVID-19 is first and foremost a global humanitarian challenge. Thousands of health professionals are heroically battling the virus, putting their lives at risk. Government and industry are working together to understand and address challenges, support victims, their families and communities, and find treatments and vaccines.

For the Seamless Underwear industry, the COVID-19 pandemic has had a significant impact on the global Seamless Underwear supply chain. The main raw materials of Seamless Underwear are various fabrics and related equipment and tools for making products. During the outbreak of the epidemic, affected by the epidemic prevention and control measures, fabric manufacturing factories may be temporarily closed. The supply of Seamless Underwear's raw materials, including fabrics, related equipment, etc., may be disrupted. In terms of sales channels, Seamless Underwear's offline retail stores generally include department stores, specialty stores, etc. Department stores, specialty stores and other general population density are high. In order to prevent cross-infection, governments around the world have introduced policies to restrict people's travel. The offline retail of Seamless Underwear has suffered a huge blow. For example, in China, according to data from the National Bureau of Statistics of China, the total retail sales of consumer goods for the year fell by 3.9% year-on-year, of which the retail sales of clothing items above designated size decreased by 8.1%. Offline consumption has been significantly impacted by the epidemic. The retail sales of department store and specialty stores among retail units above designated size decreased by 9.8% and 6.8% respectively. In terms of logistics, affected by the epidemic, many countries have imposed controls on domestic transportation and the movement of people, and imposed restrictions on imported goods. This has resulted in varying degrees of logistical disruption, cargo accumulation and shipping delays in Seamless Underwear's sales process. However, during the epidemic, the e-commerce platform developed rapidly, and the online sales of Seamless Underwear continued to increase.

Overall, in addition to direct damage to human health, COVID-19 has had a huge impact on the normal operations of the Seamless Underwear industry. The number of offline retail stores in the world that had to temporarily adopt a strategy to close stores directly affected the normal sales of the Seamless Underwear industry. Among them, the impact on Small and Medium Enterprises of Seamless Underwear is more obvious. The production stoppage not only exacerbates the capital shortage of SMEs, but also reduces the solvency of enterprises, which may affect production and sales. Some companies have run into trouble or even go bankrupt.

Industry Trend Analysis

With the improvement of people's living standards, consumers have higher and higher requirements for the quality of their own underwear. Especially when the education level of women has been significantly improved and the employment situation of women has been improved, the consumption level of women's underwear has increased, and female consumers have different pursuits for underwear, and the underwear industry has a broad market space.

Generally speaking, Seamless Underwear uses novel specialized equipment to produce one-shot underwear. This type of underwear not only prevents the lines from being seen, but is also gentler on the skin. They are tolerant, unrestricted and non-binding. The absence of seams improves comfort when the body moves.

With the growth of the economy and residents' income, the consumption demand of the mid-to-high-end Seamless Underwear will be driven, and the consumer's demand for Seamless Underwear will gradually rise from the basic functional requirements such as style, fabric, and workmanship quality to the high-level demand for belonging and emotional value. More and more attention is paid to the humanistic care and brand value of underwear, and the experience of the consumption process is concerned. The proportion of consumers buying medium and high-end Seamless Underwear is increasing. At the same time, with the development of online e-commerce platforms, e-commerce channels will become an important channel for industry companies to sell Seamless Underwear. E-commerce channels have many advantages that traditional sales channels cannot match. Traditional sales channels are limited by sales locations and sales time. E-commerce channels conduct online sales based on online stores, breaking through the limitations of time and space and meeting the needs of various consumers to a greater extent. In addition, the speed of information dissemination on the Internet is much faster than that of traditional media. The breadth and effect of brand promotion through online platforms exceed that of traditional sales promotion methods. With the development of big data, marketing to customers will be more accurate.

Region Overview:

Asia-Pacific had the highest growth rate of all regions。

Company Overview:

The major players operating in the Seamless Underwear market include PVH, Wacoal Holdings, Fast Retailing, Hanesbrands and Victoria’s Secret, etc. Among which, PVH ranked top in terms of sales and revenue in 2022.

Segmentation Overview:

Among different product types, Seamless Bra segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Women segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Seamless Underwear market covered in Chapter 3:

Hanesbrands
GUJIN
Gunze
Calida
Jockey International
BYC
PVH
Aimer
Hop Lun
Fruit of the Loom
Victoria's Secret
Huijie
SBW
Cosmo-lady
Fast Retailing
Vivien
Wacoal Holdings
Embry Form
Miiow
Tutuanna
Triumph

In Chapter 4 and Chapter 14.2, on the basis of types, the Seamless Underwear market from 2018 to 2029 is primarily split into:

Seamless Bra
Seamless Panty
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Seamless Underwear market from 2018 to 2029 covers:

Men
Women
Children

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)