Global Sauna and Spa Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Sauna and Spa Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A sauna is a small room in which the heat generated is good for detoxification, pain relief, and deep relaxation. The purpose of a sauna is to flush out toxins and impurities from the body. By heating the body, these chemicals are excreted through the skin. A spa is an establishment that offers some kind of relaxation, therapy, or beauty treatment.

Market Overview:

The latest research study on the global Sauna and Spa market finds that the global Sauna and Spa market reached a value of USD 3985.2 million in 2022. It’s expected that the market will achieve USD 5162.5 million by 2028, exhibiting a CAGR of 4.41% during the forecast period.

Rising health awareness among consumers, increasing demand for saunas and spas

In modern society, with the acceleration of the pace of life and the increase of work pressure, coupled with the influence of unreasonable diet structure, lack of exercise, and bad living habits, the health status of modern people is not optimistic. With the continuous improvement of material living standards in modern society, people's demand for health is also increasing, and the future development potential of the health industry is huge. At the same time, in recent years, with the popularization of health knowledge and the further enhancement of health awareness, people's focus on health has gradually shifted from disease diagnosis and treatment to disease prevention, and the awareness of health care has gradually increased. Compared with the traditional medical and health industry, in recent years, the healthcare industry with health care as the main function, covering the fields of health food, healthcare products, and healthcare services, has risen rapidly. In addition to health food, there is also a large market demand for healthcare products including healthcare equipment such as sauna equipment.
In addition, with the improvement of people's living standards, their awareness of health care has increased accordingly, while economic upgrading has driven consumption upgrades, and health consumption has become a new consumption hotspot. Sauna and hydrotherapy can bring more health benefits to consumers and are welcomed by consumers. For example, the benefits of an infrared sauna include stress relief, lower blood pressure, muscle and joint pain relief, weight loss, improved circulation, reduction of fine lines and wrinkles, and detoxification. Hydrotherapy can reduce and relieve stress, soothe sore joints and muscles, improve skin, and more.

Hence, rising consumer demand for sauna and spa products amid rising health awareness among consumers is driving the sauna and spa industry.

Growth in tourism boosts the sauna and spa industry

In the global market, the global travel industry is growing with increasing per capita income and improving consumer confidence globally. Leisure travel and hospitality markets offer sauna and spa services as additional services to travelers. The sauna and spa industry forms an important part of the hotel and tourism market.

In addition, with the increasing proportion of the elderly and the increasing number of sub-healthy people, the traditional tourism industry can no longer meet the needs of tourists. People have new needs and consumption points for the tourism industry, and healthcare tourism just meets these needs. New market demand, huge market potential. Against this background, a large number of wellness hotels have emerged. The healthcare hotel aims to bring customers a healthy and nurturing experience, focusing on customers' physical health services, realizing the perfect combination of health care and tourism and vacation, and building a non-medical health service system combined with the hotel management system. In terms of hotel facilities, health care hotels include more and more professional health care facilities to better achieve the goal of recuperation-oriented. For example, sauna room, steam room, hot spring pool, multifunctional exercise space, spa space, etc. Hence, these types of hotels increase the demand for sauna and spa products.

Region Overview:

In 2022, the share of the Sauna and Spa market in Europe stood at 35.57%.

Company Overview:

Harvia is one of the major players operating in the Sauna and Spa market, holding a share of 4.52% in 2023.

Harvia is one of the leading companies in the global sauna and spa market. Harvia's brand and product portfolio are well known in the market and the company's comprehensive product portfolio is dedicated to meeting the needs of private and professional clients in the international sauna and spa market. The Harvia Group employs more than 600 professionals in Finland, China and Hong Kong, Romania, Austria, USA, Germany, Estonia and Russia. The company is headquartered in Murame, Finland, next to its largest manufacturing facility for saunas and sauna components.

KLAFS is a manufacturer and integrator of high-quality integrated sauna systems, steam rooms, and complementary products and services. Since 1928, KLAFS has enhanced sauna and spa products. KLAFS operates worldwide.

SAWO, Inc. was founded in 1994. SAWO, Inc. provides high quality sauna and steam products. SAWO, Inc.'s products include a wide range of Sauna Heaters, Steam Generators, Sauna Accessories, Sauna Rooms and Sauna Planks. SAWO Inc. is one of the world's largest manufacturers of sauna heaters, controllers and sauna accessories with over 400 employees in Finland, Philippines and Hong Kong.

Segmentation Overview:

By type, Entertainment segment accounted for the largest share of market in 2022.

Application Overview:

The market's largest segment by application is the segment Commercial, with a market share of 86.71% in 2022.

Key Companies in the global Sauna and Spa market covered in Chapter 3:

Scandia
Narvi Oy
SAWO, Inc.
Anhui Saunaking Co., Ltd.
Tulikivi
Harvia
Effegibi
KLAFS
Sauna360

In Chapter 4 and Chapter 14.2, on the basis of types, the Sauna and Spa market from 2018 to 2029 is primarily split into:

Sauna
Spa

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Sauna and Spa market from 2018 to 2029 covers:

Household
Commercial

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)