Global Radio Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Radio Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Radio market finds that the global Radio market reached a value of USD 49195.61 million in 2022. It’s expected that the market will achieve USD 60817.06 million by 2028, exhibiting a CAGR of 3.6% during the forecast period.

Strength

Radio is considered a background media, and it is also a free media. People can listen to the radio anytime, anywhere, and are affected by the radio.
Radio is the lowest cost media, and it can help reach a wide audience of all backgrounds.
Radio is considered to be a medium with a high buying propensity, and buyers have strong purchasing power, and the advertising value of radio is underestimated.
In developing countries, radio has more advantages. For areas lacking printed materials and low literacy rates, people rarely read newspapers, and radio is the only medium they can understand. They can't afford TV. Therefore, radio is more popular.

Weakness

The differences between many radio programs are small, and most are focused on news, music, etc.
Many advertisers believe that without strong visual brand recognition capabilities, the media cannot play a role in their advertising programs. Therefore, for advertisements whose products rely on presentation or visual effects, advertisers are unlikely to choose radio.
Many radio channels are facing an increase in the number of listeners, but advertising revenue has not increased

Region Overview:

North America had the highest growth rate of all regions.

Company Overview:

iHeartMedia, China Media Group, Entercom, Cumulus Media and Bell Media are the five key players in the global Radio market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Radio market in the past 5 years.

iHeartMedia, Inc. provides media entertainment services. The Company offers radio broadcasting, entertainment data distribution, and media advertising services. iHeartMedia serves customers worldwide.

China National Radio is the national radio station of the People's Republic of China and one of the most important and influential media in China. It is also known as the authoritative central three major stations of China International Radio and China Central Television.

Segmentation Overview:

Among different product types, Broadcast Radio segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Advertising segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Radio market covered in Chapter 3:

American Public Media
NPR
Townsquare Media
Bell Media
Cumulus Media
Beasley Broadcast Group
Cox Media Group
Communicorp Group
Bonneville Broadcasting
Australian Broadcasting Corporation
iHeartMedia
Emmis Communications
China Media Group
Entercom

In Chapter 4 and Chapter 14.2, on the basis of types, the Radio market from 2018 to 2029 is primarily split into:

Broadcast radio
Satellite radio
Online/Mobile radio

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Radio market from 2018 to 2029 covers:

Advertising
Public license fee
Subscription

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)