Global Printer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Printer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A printer is a type of computer output device, which can permanently output the data stored in the computer to paper, transparencies or other flat media in the form of text or images. According to the method of printing the image on paper, it can be divided into laser printer, inkjet printer, impact printer, dot matrix printer and so on.

Market Overview:

The latest research study on the global Printer market finds that the global Printer market reached a value of USD 60411.22 million in 2022. It’s expected that the market will achieve USD 70526.0 million by 2028, exhibiting a CAGR of 2.61% during the forecast period.

The Fast-Growing Advertising Industry

The global industrial printers’ market is driven by factors such as mass customization and growing demand for textile printing. Textiles require mass production of items such as decorative laminates, fashion fabrics, etc., and therefore, there is a high demand for printing. The latest innovations in industrial printing technology have led to custom printing and frequent design changes, and have reduced the time from design to production, as well as risk and cost.
The industrial printer market is also primarily driven by the advertising needs of small or large businesses, such as advertising agencies. Large format printers are primarily used to advertise on banners, posters, signage, billboards, and hoardings. Banners and billboards contain detailed information, including images, graphics, and logos, to get the viewer's attention. Therefore, marketers prefer large format printers to print visual campaigns, including graphic-rich posters and banner ads with high quality images to display in offices or public places. It enables advertising and marketing professionals to enhance brand awareness and raise awareness of products/services in specific industries. The rapidly evolving advertising industry coupled with the growing demand for higher print resolution and better print quality is expected to drive the market growth.

Market Constraints and Challenges

For new entrants, the company's main competitors are the large global printing equipment manufacturers with international recognition and strong capabilities. The global printing industry has been undergoing new changes in recent years, with a growing demand for personalized and finished products, increasing concentration in the printing industry, and unleashing demand from Asia Pacific and emerging market regions. New entrants will need to strengthen their competitiveness through digital transformation, consolidation of technological advantages, and cost control measures. However, if market competition intensifies and companies are unable to effectively enhance their competitive strengths, adapt quickly to industry trends and the ever-changing market environment, and consolidate their dominant competitive position in the industry, they risk losing market share and weakening profitability.
Secondly, the industry involves microelectronics, computer software and hardware, electronic engineering, machinery, optics, automatic control and identification, system integration and other high-tech fields. It is difficult for general enterprises to fully grasp the technologies involved in the industry in a short period of time, and requires large-scale investment in the research and development of core technologies, long-term accumulation of knowledge and experience, and high technical barriers to new entrants.

Region Overview:

In global comparison, a significant portion of the revenue was generated in Government (38.14% in 2022).

Company Overview:

HP is one of the major players operating in the Printer market, holding a share of 25.63% in 2023.

HP

HP is a multinational technology company headquartered in Palo Alto, California. Hewlett-Packard Company mainly researches and develops, produces and sells notebook computers, all-in-one computers, desktop computers, tablet computers, smart phones, mobile networks, scanners, printing and consumables, projectors, digital products, computer peripherals, smart TVs and service products.

Canon

Canon Co., Ltd. is a Japanese manufacturer of imaging, optics, medical equipment, semiconductor industrial equipment and office automation products. Products include cameras, video cameras, photocopiers, fax machines, image scanners, printers, ophthalmology and X-ray imaging Equipment, movie cameras and lenses, semiconductor exposure machines, etc.

Segmentation Overview:

Among different product types, Inkjet segment is anticipated to contribute the largest market share in 2028.

Application Overview:

The market's largest segment by application is the segment Government, with a market share of 20.75% in 2022.

Key Companies in the global Printer market covered in Chapter 3:

Konica Minolta
Kodak
Lexmark
Founder
Brother
Xerox
Citizen
OKI
Canon
EPSON
Dascom
CognitiveTPG
Fujitsu
Hitachi
HP
KYOCERA
Ricoh
Zebra
Panasonic

In Chapter 4 and Chapter 14.2, on the basis of types, the Printer market from 2018 to 2029 is primarily split into:

Laser
Inkjet
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Printer market from 2018 to 2029 covers:

Government
Education
Health Care
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)