Global Points-of-Interest (POI) Data Solutions Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Points-of-Interest (POI) Data Solutions Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Points-of-Interest (POI) are specific physical locations of interest to individuals or businesses and are one of the basic geospatial data types. POI includes the names, categories, addresses, opening hours, and contact information of these places. Collectors of POI data include survey and field data collection, government sources, and commercial data providers. POI data is used in navigation, geographical mapping, real estate, retail, finance, urban planning, and other fields to find facilities in specific locations and decide which businesses to invest in.

Market Overview:

The latest research study on the global Points-of-Interest (POI) Data Solutions market finds that the global Points-of-Interest (POI) Data Solutions market reached a value of USD 1058.19 million in 2023. It’s expected that the market will achieve USD 2119.14 million by 2029, exhibiting a CAGR of 12.27% during the forecast period.

Inflationary pressures could lead to disruptions in manufacturing supply chains. Price increases may result in delays in material procurement, increased lead times, and a reduced ability to meet customer demand. Fluctuations in raw material and energy prices can create uncertainty and unpredictability in production planning and scheduling. Businesses need accurate POI data to develop logistics strategies, ensure adequate resource allocation, understand supplier and consumer relationships, monitor disruptions caused by changes in the physical world, assess competition, and more. POI data analytics can help supply chain and logistics managers understand the performance of their operations and inform decisions to maximize efficiency and cost savings. For example, the logistics industry requires information on the best routes and the exact locations of building entrances and loading docks. The delivery service needs to know the exact location of the restaurant’s pick-up window. Taxi companies need ready access to the right pick-up and drop-off areas around businesses and residential areas.

The importance of POI data

POI data refers to a collection of information that identifies a specific geographic location or landmark. Individuals, businesses, and governments can gain many benefits by leveraging POI data, including enhancing customer experience and engagement by providing relevant and convenient services based on location; optimizing workflow and resources by changing geographic location to improve operational efficiency and profitability; reaching more audiences, improve customer experience and marketing effectiveness; discover new opportunities faster and gain competitive advantage; POI data supports sustainable urban planning.

By accessing the POI database, developers can create location-based applications that provide users with instant, accurate, and up-to-date location information. Users can use navigation systems and routing apps to navigate and optimize transportation routes, find local landmarks, and more. In the tourism industry, tourists use POI data to find landmarks such as restaurants, hotels, transportation hubs, attractions, shopping malls, etc. POI data can be used to provide address data for autofill features in online forms and checkouts. This improves the consumer experience at checkout and ensures commercial businesses receive accurate address data. When buying or leasing real estate, people consider nearby amenities, parks, schools, hospitals, and shopping facilities. POI data provides this information that real estate investors can use to gain actionable insights. In the logistics and transportation industry, POI data is used to map residential areas and factories to optimize deliveries, and track fleet movements to adjust fleet size. For retail companies, POI data helps store owners understand store traffic and reservation numbers, test the profitability of store locations, decide on store expansion plans, and analyze competitors. In the insurance and financial fields, POI data is used to increase the number of bank branches and ATMs, as well as danger warnings. POI data also covers hospitals, clinics, doctor's offices, and other medical facilities, providing patients with information about hospital referrals and emergency services. Advertisers leverage POI data along with wearable devices to tailor highly targeted ads in specific locations to increase profits. POI data is very important for electric vehicles. This is because POI data enables drivers to find and navigate to charging stations more easily, updates the status of charging stations in real time, helps electric vehicle companies expand charging networks and allocate resources more efficiently.

The popularity of smartphones and location-based mobile apps

As the number of Internet users increases and the penetration rate of mobile Internet continues to increase, mobile devices such as smartphones and tablets have developed into indispensable communication, information, and entertainment tools, and the penetration rate of mobile devices is also rising. According to Statista data, as of April 2023, the number of global Internet users was 5.18 billion, accounting for 64.6% of the global population. In 2022, the number of independent mobile Internet users has reached 5 billion, which shows that more than 60% of the world's Internet population uses mobile devices to access the Internet. The driving factors of the advanced mobile user experience design services market include the increasing adoption of telecommunications infrastructure, rapid advancement in technology, widespread acceptance of smartphones, rising demand for mobile devices among the younger generation, and growing demand for phone-based communications. The increasing popularity of smartphones and the rapid development of mobile network communication technology have prompted various types of software to gradually transfer from computer devices to mobile devices, and the number of mobile application users has grown rapidly. With the popularity of mobile phones for mobile shopping, mobile banking, gaming, and social media browsing, various website and app building organizations are emphasizing delivering streamlined and user-friendly experiences through mobile platforms.

As software applications and GPS devices that use digital maps become more readily available, the number of use cases for POI datasets and products is increasing. Location-based applications use GPS, mobile data, or WIFI, and more and more startups will be involved in location-based application development. GPS data can monitor users' walking, cycling, and running routes, and record additional fitness activities such as swimming. Location-based social apps can update and find out what's happening nearby. Applications that integrate AR and location services provide guided tours to users traveling to new cities. Hotel apps using geolocation can provide self-check-in and electronic key services. As trends gain momentum toward vehicle electrification, autonomous driving, and increased supply chain visibility and sustainability, enterprises across industries are integrating location technology into their business systems, operations, and applications. In addition to autonomous vehicles, applications in the automotive industry include logistics control systems, fleet management, and advanced driver assistance systems (ADAS), among others. Additionally, digital maps are becoming increasingly important in emergency response and disaster management.

Region Overview:

In 2022, the share of the Points-of-Interest (POI) Data Solutions market in United States stood at 41.42%.

Company Overview:

The major players operating in the Points-of-Interest (POI) Data Solutions market include Google Cloud, HERE Technologies, Foursquare, Precisely, TomTom, etc. Among which, Google Cloud ranked top in terms of sales and revenue in 2023.

Google Cloud is a suite of public cloud computing services offered by Google that can help organizations go digital. The platform includes a range of hosted services for compute, storage and application development that run on Google hardware. Google Cloud services can be accessed by software developers, cloud administrators and other enterprise IT professionals over the public internet or through a dedicated network connection. Customers can access computer resources housed in Google’s data centers around the world for free or on a pay-per-use basis. Google Cloud offers services for compute, storage, networking, big data, machine learning and IoT, as well as cloud management, security and developer tools.

Segmentation Overview:

By type, Database Platform segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Commercial Use segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Points-of-Interest (POI) Data Solutions market covered in Chapter 3:

Foursquare
ATTOM
HERE Technologies
Google Cloud
AutoNavi (Alibaba Group)
Precisely
Quadrant
SafeGraph
Xtract.io
Environics Analytics
TomTom
Echo Analytics

In Chapter 4 and Chapter 14.2, on the basis of types, the Points-of-Interest (POI) Data Solutions market from 2019 to 2030 is primarily split into:

Database Platform
Modular Customized Reports

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Points-of-Interest (POI) Data Solutions market from 2019 to 2030 covers:

Commercial Use
Industrial Use
Public Utilities

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)