Global Personalized Hydration Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Personalized Hydration Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Personalized hydration solutions replenish the body with water, salt and other nutrients. Compared with traditional sports drinks, the electrolyte content are three times or more,and some products are also rich in vitamins and other substances needed by the human body. Personalized hydration solutions can quickly replenish the body's hydration to the best state after strenuous activity, and are widely used in sports and military fields.

Market Overview:

The latest research study on the global Personalized Hydration Solutions market finds that the global Personalized Hydration Solutions market reached a value of USD 365.02 million in 2022. It’s expected that the market will achieve USD 598.72 million by 2028, exhibiting a CAGR of 8.6% during the forecast period.

Personalized Hydration Solutions Market Impacted by COVID-19 Impact on Global Tourism

In the early days of the COVID-19 pandemic, relevant anti-epidemic policies were formulated around the world, and the implementation of lockdowns restricted the movement of people across the region, resulting in a decrease in the number of people engaged in outdoor sports, thereby hindering the development of the hydration products market and personalized hydration solutions Development of the program industry. However, with the lifting of lockdowns in various regions and the need for a healthy body, the number of people engaged in outdoor sports will gradually increase and is expected to further drive the growth of the global personalized hydration solutions market over the forecast period.

Personalized hydration solutions market growth hampered by COVID-19 outbreak impact on hydration product supply chain

The COVID-19 outbreak has brought unprecedented challenges to all stages of the hydration product supply chain. COVID-19 has impacted the production and processing of hydration products, transportation and logistics, and final consumer demand. In many countries, transportation and logistical challenges disrupt the flow of products. All of these have led to hinder the growth of the personalized hydration solutions market.

Rising military spending drives the growth of the global personalized hydration solutions market

In Europe, the growth of terrorism has led governments across Europe to increase their armed forces with the equipment they need to effectively combat terrorism. The start of the Russia-Ukraine war has led more and more countries to raise their military spending to prepare for emergencies. Military and defense expenses are divided into maintenance, operations, acquisition, military personnel, and R&D activities. The bulk of these costs are allocated to military personnel, the funding of the armed forces, and their operating costs. Operating costs include protective armor and equipment used by the military, including hydration products. Hydration products are able to store water and other beverages that will provide soldiers with additional fluid intake during and after high levels of physical activity. And personalized hydration products have a greater help in the training of soldiers. As a result, increased military spending is expected to increase demand for personalized hydration solutions to keep soldiers hydrated during combat operations.

Hydration Market Players Launch New Products to Gain Competitive Advantage for Personalized Hydration Solutions Market Growth

Due to the growing demand for hydration products and health-related products of mixed electrolytes, several small and well-known brands have entered the global mixed electrolytes market, thereby increasing competition in the market. Some brands also engage in research and development activities to improve the overall quality and effectiveness of their products. Additionally, several beverage companies are diversifying their product ranges to strengthen their foothold in the highly competitive electrolyte mix market. These competitions have contributed to an increase in the market demand for personalized hydration solutions.

Region Overview:

United States dominated the Personalized Hydration Solutions market in 2021, with a market share of 42.66%.

Company Overview:

Gatorade, Nuun Hydration, Liquid IV were the top 3 players in the Personalized Hydration Solutions market in 2022, taking up a market share of 60.01% together.

Gatorade

Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. Products are used to supplement carbohydrates burned by people in intense activities, as well as the combination of water and electrolytes lost through sweat.

Nuun Hydration

Nuun Hydration is a company dedicated to providing customers with as much hydration as possible to help people restore athletic performance and maintain immunity. The company's beverage tablets are enriched with carbonic acid and electrolytes to help keep you healthy and hydrated, all while having a delicious taste. The main customers are runners, surfers, cyclists, yogis and others who love sports.

Segmentation Overview:

By type, Sports segment accounted for the largest share of market in 2021.

Application Overview:

By application, the Offline segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Personalized Hydration Solutions market covered in Chapter 3:

Skratch Labs
Vitalyte
DripDrop
Liquid IV
Precision Hydration Ltd.
Nuun Hydration
Gatorade
Gainful Health Inc.
Infinit Nutrition
Ultima Health Products, Inc

In Chapter 4 and Chapter 14.2, on the basis of types, the Personalized Hydration Solutions market from 2018 to 2029 is primarily split into:

Sports
Military

Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Personalized Hydration Solutions market from 2018 to 2029 covers:

Online
Offline

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)