Global Personalized Gifts Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Personalized Gifts Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A personalized gift in the traditional sense refers to a gift with a person's full name, first name, last name, letter combination or initials. Today, the global market offers many other ways to display personalized gifts, through the use of photos, logos, unique designs and even hand and foot seals. High-tech not only provides more possibilities for personalization, but there are also an unlimited number of projects that can apply this personalization. Personalized gifts can use a variety of styles, colors and techniques to meet personal preferences. The most common personalization techniques are engraving, embroidery, screen printing, etching and embossing.

Market Overview:

The latest research study on the global Personalized Gifts market finds that the global Personalized Gifts market reached a value of USD 30656.56 million in 2022. It’s expected that the market will achieve USD 50598.82 million by 2028, exhibiting a CAGR of 8.71% during the forecast period.

Strengthen online channels

COVID 19 is an infectious disease with flu-like symptoms, including fever, cough, and difficulty breathing. The virus was first detected in Wuhan, Hubei Province, People's Republic of China in 2019, and has spread globally, including Western Europe, North America, and Asia. The measures taken by governments of various countries to curb the spread have led to the cessation of manufacturing activities and the decline of economic activities, and countries have entered a state of blockade. It is expected that throughout 2020 and 2021, the negative impact of the epidemic on most companies will continue.

The outbreak of Coronavirus Disease (COVID-19) has had a negative impact on the personalized gifts market in 2020, as trade and transportation restrictions have disrupted the supply chain, global government blockades have led to a decline in consumption, and many offline stores have ceased operations, causing huge losses . However, the increasing demand for online shopping is expected to contribute to the growth of the personalized gifts market. Companies can now sell their products on a larger platform at a lower cost, which will increase their customer base and promote the growth of the personalized gifts market.

In this case, increasing online investment may be a breakthrough in the current dilemma. Taking this as an opportunity to complete the transformation of distribution channels and improve the online business model is of great significance to the company's subsequent development. But in general, the negative impact of the COVID 19 epidemic on the entire personalized gifts industry is not enough to be offset by the online transformation.

Short-term business operation challenges

Due to the outbreak and rapid spread of COVID-19, many countries in the world announced nationwide blockades and temporary closures of various industries, which seriously affected production and manufacturing. Trade barriers further affected the gap between supply and demand. Many companies operating in the personalized gift market have closed all offline stores and suspended non-essential visits/activities until the COVID-19 outbreak is resolved. However, many companies are continuing their business operations remotely. For example, in key industries such as national defense, food and agriculture, and healthcare, manufacturing has already begun. Even during the early outbreak of the pandemic, some companies such as Resonon (USA) remained open. Therefore, the pandemic will not have a very serious long-term impact on the personalized gift market; however, it will have a short-term negative impact on business operations, mainly due to liquidity restrictions or employee safety restrictions. However, once the restrictions are lifted, business will return to normal.

Region Overview:

Asia-Pacific dominated the Personalized Gifts market in 2021, with a market share of 37.01%.

Company Overview:

Disney is one of the major players operating in the Personalized Gifts market, holding a share of 3.71% in 2022.

Disney

Disney is a diversified multinational media group based in Burbank, California. Its business includes: theme parks, experience and consumer goods department, media and entertainment distribution department, and three content sectors: film industry, mass entertainment, and sports. Mickey Mouse, a cartoon character derived from the company's classic cartoons, has always been the company's main logo and mascot.

Hallmark

Hallmark is a privately held American company headquartered at 2501 McGee Street, Kansas City, Missouri. The company was founded by Joyce Hall in 1910. It is the largest greeting card manufacturer in the United States and has a diversified business portfolio. Today, it is still a private company with family members serving as board members, and Hallmark's business has approximately 27,000 employees worldwide.

Segmentation Overview:

The Non-photo Personalized Gifts segment by type showed a value growth of 9.23% in 2021.

Non-photo Personalized Gifts

When a personalized gift has no personalized photo, it is called a non-photo personalized gift. For example, some wearable devices and accessories, decorations, kitchenware and tableware, stationery and greeting cards, sports equipment and toys, food and beverages, which can be used as personalized gifts, are called non-photographs without the decoration of personalized photos. Personalized gifts.

Photo Personalized Gifts

Photos can commemorate a special experience or a person, and they can serve as an interesting visual reminder of the good old days. Therefore, a personalized photo gift is the perfect way to capture family memories, remember friendships or celebrate romance. When a personalized gift is customized by a personalized photo, it is called photo personalized gifts. Such as cups, jewelry, canvas prints, table tops, paperweights, candles, metal prints and framed art prints. These can be customized by personalized photos, and the customized products are called photo personalized gifts.

Application Overview:

The market's largest segment by application is the segment Offline, with a market share of 58.53% in 2021.

Key Companies in the global Personalized Gifts market covered in Chapter 3:

Funky Pigeon
Hallmark
Shutterfly
PersonalizationMall
Signature Gifts
Uncommon Goods
Zazzle
Things Remembered
Disney
CafePress
Etsy
American Stationery
Redbubble
Cimpress
Getting Personal
Personalized Gift Shop

In Chapter 4 and Chapter 14.2, on the basis of types, the Personalized Gifts market from 2018 to 2029 is primarily split into:

Non-photo Personalized Gifts
Photo Personalized Gifts

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Personalized Gifts market from 2018 to 2029 covers:

Offline
Online

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)