Global Oral Probiotics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Oral Probiotics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Oral Probiotics market finds that the global Oral Probiotics market reached a value of USD 86.0 million in 2022. It’s expected that the market will achieve USD 160.6 million by 2028, exhibiting a CAGR of 10.97% during the forecast period.

The impact of COVID-19 on oral probiotics will involve all major links and all entities in the industry chain. The company's management efficiency has declined, commuting has been severely hindered, production plans have been severely impeded, network expansion has been delayed, marketing has been delayed, brand adjustments have been forced, market sales have declined, and company and employee income have been damaged.

So far, the clear turning point has not yet arrived, and the number of infected people worldwide is still increasing. The OECD expects the global economy to decline by 6%. If the epidemic fluctuates for the second time, the global economy will decline by 7.6%. The final impact on the oral probiotic industry will depend on the global epidemic situation and duration, as well as the implementation of various prevention and control measures by governments around the world.

Strength
Increasing downstream demand:

With the improvement of living standards and the increase of per capita consumption ability, people's demand for healthy oral cavity is increasing. Unhealthy gums will affect consumers' appetite, and bad breath will seriously affect people's social and intimate relationships. Therefore, many consumers believe that poor oral health will have a significant impact on overall health and living conditions, so customers' acceptance of oral care products is increasing. Secondly, more and more people keep pets and hope that the pets can have good oral health. This demand also promotes the development of the industry.
The development of Internet and ecommerce expands sales channels: Traditional marketing methods usually rely on dealers and other channels. However, the rise of the Internet and e-commerce allows companies to establish their own websites to promote brand culture, comprehensively introduce product features to facilitate potential customers to understand in advance or review afterwards, improve corporate exposure and narrow the distance between enterprises and customers. This method can not only increase brand awareness and economic efficiency, but also bring additional profits to the company, thereby promoting the development of the industry.

Weakness
Imperfect regulations:

Probiotics that are used as dietary supplements are not subject to strict standards like drugs. The current regulatory methods are not perfect enough to take into account the complex nature of probiotic products. Probiotic products are dynamic living organisms, and their characteristics vary greatly between species and strains; other complex situations that may occur in multi-species or multi-strain products, where individual components may affect each other. Therefore, it may cause quality and safety problems.
Increased competition:
The industry is competitive. Although the market concentration ratio is relatively high, new entrants will strive for more market shares since the industry is generating profit and there is significant potential downstream demand. Therefore, the competition is expected to be increased. Companies that has already had loyal customers, mature teams and comprehensive understanding of customer needs may be less affected.

Region Overview:

In global comparison, a significant portion of the revenue was generated in North America (48% in 2022).

Company Overview:

BioGaia is one of the major players operating in the Oral Probiotics market, holding a share of 12.3% in 2023.

BioGaia

BioGaia is a Swedish biotechnology company dedicated to developing, marketing and selling a series of products containing probiotics.

Lallemand

Lallemand Inc. is the parent company of Lallemand Health Solution (LHS), a private Canadian company engaged in the development, production and marketing of yeast, bacteria and other ingredients related to these microorganisms or their markets.

Segmentation Overview:

Among different product types, Chewable Tablets segment is anticipated to contribute the largest market share in 2028.

Application Overview:

The market's largest segment by application is the segment Human Use, with a market share of 97.6% in 2022.

Key Companies in the global Oral Probiotics market covered in Chapter 3:

Lallemand
Life Extension
Jarrow Formulas
Hyperbiotics
Now Foods
BioGaia
ProBiora Health
NatureWise
Great Oral Health
TheraBreath

In Chapter 4 and Chapter 14.2, on the basis of types, the Oral Probiotics market from 2018 to 2029 is primarily split into:

Powder
Chewable Tablets
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Oral Probiotics market from 2018 to 2029 covers:

Human Use
Pet Use

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)