Global Oral Hygiene Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Oral Hygiene Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Oral hygiene is the practice of keeping the mouth clean and disease-free. The oral hygiene market covers the overall market size of oral hygiene products such as toothbrushes, floss, interdental brushes, toothpick, oral irrigator, mouthwash and toothpaste.

Market Overview:

The latest research study on the global Oral Hygiene market finds that the global Oral Hygiene market reached a value of USD 35465.02 million in 2022. It’s expected that the market will achieve USD 47309.78 million by 2028, exhibiting a CAGR of 4.92% during the forecast period.

Threat of New Entrants

The good development prospect of oral hygiene is conducive to attracting consumers to enter the market. Enterprises positioned in the low-end market are greatly impacted by new entrants in new industries, while enterprises with advantages in brand awareness, supply chain and core technology are less impacted by new entrants.

Threat of Substitutes

Oral hygiene products are necessary for people's daily oral cleaning, and their substitutability is low, especially for toothpaste and toothbrush products. However, there is some substitution between different oral cleaning products, such as floss and pick.

Bargaining Power of Suppliers

For the oral hygiene industry, the key raw materials of oral hygiene are plastic products. The price of oral hygiene is greatly affected by the fluctuation of raw materials. There are few suppliers of high-quality raw materials, and the market has great demand for high-quality raw materials, so these suppliers have moderate bargaining power.

Bargaining Power of Buyers

The critical source of sustainable competitive advantage to successfully compete in the oral hygiene products market is differentiation, offering products and services that no one else can. In the relatively low-end market, the competition is relatively fierce, consumer switching cost is low and buyers have higher bargaining power.

Intensity of Competitive Rivalry

Oral hygiene industry also faces a fierce competition status, there are companies doing business in this industry, they paid more attention to R&D, product innovation, channel building, customer relationship management, trying to get a bigger market share and competition advantages.

Region Overview:

Asia dominated the Oral Hygiene market in 2021, with a market share of 36.08%.

Company Overview:

Colgate,P&G,Unilever were the top 3 players in the Oral Hygiene market in 2022, taking up a market share of 44.67% together.

Colgate continues to focus on Oral Care, Personal Care, Home Care and Pet Nutrition and sells its products in over 200 countries and territories worldwide.

Procter & Gamble Co engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. The Beauty segment offers hair, skin, and personal care.

Segmentation Overview:

The Toothpaste segment by type showed a value growth of 51.64% in 2021.

Application Overview:

The market's largest segment by application is the segment Hypermarket/Supermarket, with a market share of 26.03% in 2021.

Key Companies in the global Oral Hygiene market covered in Chapter 3:

P&G
Smilelab
Dentalpro
YUNNANBAIYAO
GoSmile
Unilever
TRISA AG
Philips
Jordan
Colgate
Saky
Perrigo
Dentaid (Interprox)
Sunstar
TePe
NYSCPS
Prestige Consumer Healthcare Inc.
Lion
Curaden
Elgydium
BOP

In Chapter 4 and Chapter 14.2, on the basis of types, the Oral Hygiene market from 2018 to 2029 is primarily split into:

Toothbrushes
Floss
Interdental brushes
Toothpicks
Toothpaste
Mouthwash
Oral irrigator
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Oral Hygiene market from 2018 to 2029 covers:

Pharmacy/ Drug Stores
Hypermarket/Supermarket
Online Sales
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)