Global Online Meal Kit Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Online Meal Kit Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Online Meal Kit is an online food subscription service. Consumers can usually choose from a series of meal plans and serving sizes, and the company will send a certain amount of ingredients for consumers to make these meals at home. Consumers can also choose how many meals to receive per week. Some services offer pre-made meals instead of ingredients, which is useful for people who don't necessarily want to cook.

Market Overview:

The latest research study on the global Online Meal Kit market finds that the global Online Meal Kit market reached a value of USD 11859.82 million in 2022. It’s expected that the market will achieve USD 35992.52 million by 2028, exhibiting a CAGR of 20.32% during the forecast period.

Recyclable packaging

The food industry reacts for the increasing demand for healthy and convenient food by developing new and innovative products. Meal kits, that provide pre-measured bundles of raw ingredients usually worth recipe cards to easily prepare a home cooked meal are especially growing in popularity. But they do come with packaging waste. A new study shows consumers prefer fully recyclable packaging of meal kits. Fully recyclable packaging significantly reduces the negative emotions associated with the packaging waste of online meal kits. Consumers perceive fully recyclable packaging as comparable to no packaging waste. With the increasing awareness of environmental issues, food should be consumed to minimize its environmental impact. It is expected that more and more online meal kit companies will adopt environmentally friendly packaging.

Lifestyle change

The customers looking for a convenient option with the advent of a faster lifestyle is another major factor supporting the online meal kit market share growth. Vendors ensure that the meal kit provided to the consumers has easy-to-follow recipes, cooking tips, as well as the exact amount of ingredients required to prepare the meal in a convenient, pre-packaged box. Online meal kit reduces the troubles of grocery shopping and meal planning, and to recreate the restaurant eating experience at one’s own desired place or home.
The online meal kit is also popular among working couples, busy parents, and people with special diet needs who choose consuming pre-planned ingredients or meals so that they can prepare meals easily. Such busy parents or individuals fuel the market growth as they believe that the price, they pay for the services are justified as it provides numerous benefits, and are further expected to increase the market growth of online meal kit in the forthcoming years.

Region Overview:

In 2021, the share of the Online Meal Kit market in North America stood at 55.32%.

Company Overview:

Hello Fresh, Blue Apron, Gousto were the top 3 players in the Online Meal Kit market in 2022, taking up a market share of 81.05% together.

HelloFresh SE is a publicly traded meal kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Australia, Canada, New Zealand, Europe (GB, D-A-CH, Benelux, France, Italy and Scandinavia) and Japan.

Blue Apron Holdings Inc is a United States-based company involved in discovering new recipes, ingredients, and cooking techniques to prepare meals that are sent along with fresh, seasonal ingredients, directly to customers. The company offers its customers two flexible plans, 2 Serving Plan and 4 Serving Plan. Its recipes are accompanied by printed and digital content, including how-to-cook instructions and the stories of its suppliers and specialty ingredients. The company also sells wine, cooking tools, utensils, and pantry items.

Segmentation Overview:

As for product types, the Reprocessed Food segment held the largest market share in 2021.

Application Overview:

By application, the User Age (35-44) segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Online Meal Kit market covered in Chapter 3:

Purple Carrot
Sun Basket
Hungryroot
Quitoque
Hello Fresh
Chefmarket
Territory Foods
Mindful Chef
Gousto
Blue Apron
Marley Spoon
Home Chef
Allplants
Middagsfrid
Gobble

In Chapter 4 and Chapter 14.2, on the basis of types, the Online Meal Kit market from 2018 to 2029 is primarily split into:

Ready-to-eat Food
Reprocessed Food

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Online Meal Kit market from 2018 to 2029 covers:

User Age (Under 25)
User Age (25-34)
User Age (35-44)
User Age (45-54)
User Age (55-64)
User Age (Above 65)

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)