Global Online Brand Protection Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Online Brand Protection Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Brand protection software is the software that processes of protecting the intellectual property rights of companies and their associated brands from counterfeiters, copyright pirates, and other types of IP (such as patents, design rights, color marks, and trade dress) infringers.

Market Overview:

The latest research study on the global Online Brand Protection Software market finds that the global Online Brand Protection Software market reached a value of USD 545.4 million in 2022. It’s expected that the market will achieve USD 1676.71 million by 2028, exhibiting a CAGR of 20.58% during the forecast period.

Slight negative impact

Although enterprise employees can work online, the communication efficiency of home office is low, the communication cost is increased, and the work efficiency of employees is significantly reduced compared with before. At the same time, COVID-19 has hit other industries seriously. Some small and medium-sized downstream customers in the Online Brand Protection Software industry may experience a huge business crisis or even bankruptcy. The reduction of customers will also have a negative impact on the development of the industry.

The industry will create a new order

With the increase in industry integration speed, large enterprises will have a more complete scale and industrial chain after integration, and small enterprises can also find opportunities in it. The crisis of COVID-19 can bring dislocated development opportunities for SMEs who are deeply intensively working in a specific segment.

Obtain development opportunities

In the prevention and control of epidemics, the tremendous role of science and technology has become increasingly apparent. Compared with the impact of many industries on the epidemic, the technology industry is less affected, and many companies even get more opportunities for development. For example, due to the rapid development of various industries in the epidemic, governments of various countries have continuously issued new laws, regulations and regulatory policies. Under this circumstance, the company's brand safety awareness industry has increased, and at the same time it is more favored by technology products. This has led to rapid development of the technology industry such as brand safety software development in this round of the epidemic.

The software industry has huge market size and potential

In the long run, the software industry in many countries has been highly valued and has issued a number of policies to provide vigorous support. The software industry-related industry promotion policies have been continuously refined, the funding support has continued to increase, and intellectual property protection measures have been gradually strengthened. The software industry The strategic position in the national economy continues to increase, and the size of the industry will continue to expand.

The development and maturity of cloud technology

The cloud software platform is software based on the technology of application virtualization. The cloud will virtualize applications. It is the first in the world to introduce personal user fields and create new ways of creating software: no installation, no reinstallation, and no garbage. The continuous development of the cloud can promote the development of software from the side, making the Online Brand Protection Software technology more mature and powerful.

The intelligent trend spawned by the global market

Intelligence can enable the Online Brand Protection Software industry to realize the automatic recognition of knowledge on the basis of massive information, endow the information system with adaptive capabilities, and greatly improve the efficiency of resource allocation. Under the trend of platformization, the competition of software has developed from the competition of a single product to the competition between platforms. In the future, the software industry will build an industry chain around mainstream software platforms. The integration trend has spawned a large number of new technologies, new models, and new formats, creating huge market demand.

Region Overview:

In 2022, the share of the Online Brand Protection Software market in North America stood at 35.03%.

Company Overview:

MarkMonitor is one of the major players operating in the Online Brand Protection Software market, holding a share of 5.18% in 2019.

MarkMonitor

MarkMonitor Inc. provides data security solutions. The Company offers brand protection, anticounterfeiting, antipiracy, antifraud, domain management and consulting, partner compliance, and advisory solutions.

Incopro

Incopro Limited operates an online brand and IP protection platform. The Company offers automated processing and analysis for websites, social media, paid search, and mobile application.

Segmentation Overview:

As for product types, the Cloud-based segment held the largest market share in 2022.

Application Overview:

The market's largest segment by application is the segment Small and Medium Enterprises (SMEs), with a market share of 57.46% in 2022.

Key Companies in the global Online Brand Protection Software market covered in Chapter 3:

Red Points Solutions
ZeroFOX
OpSec Security
BrandVerity
Digimarc
CSC
MarkMonitor
AppDetex
PhishLabs
CounterFind
Scout CMS
RiskIQ
Incopro
Pointer Brand Protection
BrandShield
i-Sight
LashBack

In Chapter 4 and Chapter 14.2, on the basis of types, the Online Brand Protection Software market from 2018 to 2029 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Online Brand Protection Software market from 2018 to 2029 covers:

Small and Medium Enterprises (SMEs)
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)