Global OPO Milk Powder Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global OPO Milk Powder Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

OPO is the Oleic and Palmitic Fatty Acid Structure, which is found in mother milk. It is conserved in all women, regardless of race or nutrition. Its chemical name is 1,3-dioleyl-2-palmitoylglycerol triglyceride fat, which means oleic acid occurs at the sn-1, and sn-3 position of the glycerol backbone and the palmitic acid occurs at the sn-2 position. OPO shares the same structure with the fat structure in mother milk. This structure plays a key role in helping babies digest and absorb milk.

Market Overview:

The latest research study on the global OPO Milk Powder market finds that the global OPO Milk Powder market reached a value of USD 6822.28 million in 2022. It’s expected that the market will achieve USD 9497.64 million by 2028, exhibiting a CAGR of 5.67% during the forecast period.

Influence of COVID-19 Outbreak on OPO Milk Powder Industry Development

The new coronavirus not only threatens the lives of people around the world, causing social anxiety and pessimism, but also affecting the global industrial chain. Pessimists predict that the world economy will never return to the past. This conclusion has certain basis. Since the outbreak of the epidemic in Wuhan, China, China has immediately stopped production and a large number of laborers have ceased operations in China. Even during the Spring Festival, the development of the epidemic still exceeded China's control capacity, resulting in the suspension of China's economic activities for nearly three months.

The epidemic forced factories to stop production, a large amount of raw materials accumulated, the main labor force was isolated at home, and effective production could not be carried out. At the same time, the impact of the epidemic on the demand side is also more negative than positive. COVID-19 affects normal economic activities. Even after the epidemic fades, many companies will lay off staff due to costs. Residents lose their jobs or suspend their jobs and pay, resulting in a decline in disposable income. Although milk powder is a necessity for families with newborns, families may look for other alternatives to reduce stress. Therefore, we expect that the OPO milk powder market will only grow slightly this year.

Strength

Strong downstream demand: Although experts have continuously encouraged breastfeeding in recent years, the demand for milk powder is still strong because some policies have not been implemented. Opo milk powder as the milk powder that is closest to breast milk is the first choice for many families.
Continuous innovation of products: Product innovation is the driving force for the growth of the industry, and it is also the reason why companies can continue to provide good services to customers. Continuous innovation can attract customer attention, cultivate loyalty and create competitive advantages, which is conducive to expanding market share.

Weakness

Fierce competition：The competition in the OPO milk powder industry is fierce. When OPO milk powder first appeared, the company enjoyed a first-hand bonus. However, as OPO milk powder has become widely known, many companies have launched similar products, intensifying competition among similar products. Some companies that have cultivated loyal customers are less affected. However, if the newly entered company does not have a strong capital background and mature sales channels, it is more difficult to gain a place in the market.

Opportunities

Nutritional value, quality and safety are the key: The quality of milk powder not only affects the health of the body, but also affects the future growth to a certain extent. So parents value the nutritional value, quality and safety. High-quality products tend to stand out and gain high sales.
Good substitutes of breastfeeding: Scientific research has proved that breastfeeding has many benefits for the health, social and economic benefits of mothers and children. But because most mothers around the world have not yet received policies to support breastfeeding, such as paid parental leave and breastfeeding time, the breastfeeding rate is actually not high. Although the breastfeeding rate is relatively low, this concept has been established and accepted worldwide, which provides an opportunity for OPO milk powder that is closest to breastfeeding.
Threat Government regulations: Strict government policies sometimes raise the market access threshold and even increase product production costs. For example, in China, due to the occurrence of melamine poisonous milk powder incidents, government supervision has become increasingly strict. The current rules have been tightened. Companies applying for registration must submit clinical evidence to support special ingredients that they wish to add, and the nutritional composition must be marketed in compliance with national safety standards. In addition, regulation prohibits exaggerated or unscientific statements about health benefits.
Decreasing fertility rate and marriage rate: Although milk powder is a necessity for many families, as the birth rate of newborns decreases, the marriage rate declines, and the concept of modern men and women changes, the milk powder market may be threatened in the long run.

Region Overview:

From 2023-2028, Asia Pacific is estimated to witness robust growth prospects.

Company Overview:

Nestle, Feihe, Kabrita (Ausnutria), Biostime and Nutricia are the five key players in the global OPO Milk Powder market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global OPO Milk Powder market in the past 5 years.

NESTLE is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland, with more than 500 factories worldwide. It is one of the largest food manufacturers in the world. It started with the production of baby food, and is famous for its chocolate bars and instant coffee.

Feihe was founded in 1962 and is one of the earliest milk powder companies in China. It took 10 years for Feihe to build the first complete industry chain in China's infant milk powder industry.

Segmentation Overview:

Among different product types, Infant Formula (12-36 Months) segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Cow Milk Powder segment occupied the biggest share from 2018 to 2022.

Key Companies in the global OPO Milk Powder market covered in Chapter 3:

JUNLEBAO
GMP Dairy Limited
Abbott
Kabrita (Ausnutria)
Feihe
Nutricia
Nestle
Deloraine
Biostime
Blackmores
Yili

In Chapter 4 and Chapter 14.2, on the basis of types, the OPO Milk Powder market from 2018 to 2029 is primarily split into:

Infant Formula (0-6 Months)
Infant Formula (6-12 Months)
Infant Formula (12-36 Months)

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the OPO Milk Powder market from 2018 to 2029 covers:

Cow Milk Powder
Goat Milk Powder

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)