Global Multi-Channel Network (MCN) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Multi-Channel Network (MCN) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Multi-Channel Network (MCN) is an organization that cooperates with video platforms (such as YouTube) to provide services such as audience development, content scheduling, creator collaboration, Others, monetization and/or sales. For example, the Multi-Channel Network (MCN) for YouTube creators is a third-party service provider affiliated to multiple YouTube channels. The services provided may include audience development, content programming, creator collaboration, Others, monetization, and/or Sales.

Market Overview:

The latest research study on the global Multi-Channel Network (MCN) market finds that the global Multi-Channel Network (MCN) market reached a value of USD 15253.6 million in 2022. It’s expected that the market will achieve USD 38827.96 million by 2028, exhibiting a CAGR of 16.85% during the forecast period.

Influence of COVID-19 Outbreak on Multi-Channel Network (MCN) Industry Development

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the Multi-Channel Network (MCN) industry will involve all major links and all entities in the industry chain. First of all, for brands, the epidemic has caused problems such as suspension of express delivery and out of stock, which has hindered the marketing and promotion of some brands. During the epidemic period, the intensity of the outbreak varies in different regions. Therefore, when some brands choose a KOL for cooperative promotion, they often first consider the geographical location of the KOL. At the same time, the outage of express delivery caused by the epidemic directly affected downstream customers' mail collection. Even during the epidemic, content creators created traffic and gained customers after publishing the content. However, in the case of express delivery outages and factory shutdowns in the express delivery industry, brands cannot meet customer demand for products. Secondly, for content creators, none of the most severely affected during the epidemic is tourism content creators. During the epidemic, the cooperation between content creators and businesses was basically postponed, and the creative activities encouraged by social media were all related to the epidemic.

Finally, for the MCN agency, during the epidemic, location shooting was interrupted, advertisements were reduced, and most of the activities to be performed were postponed, or even temporarily shelved. At the same time, some MCN companies are preparing charity activities during the epidemic, such as calling content creators to help agricultural products programs. However, the emergence of the epidemic has accelerated the pace of the MCN agency's live broadcast plan. Relatively speaking, online live broadcasting is the least affected by the epidemic. As people were forced to stay at home during the epidemic, the number of viewers of online live broadcasts has skyrocketed. As a result, the various data of many live broadcasts have increased. As a result, during the epidemic, online live broadcasts brought more revenue to MCN institutions.

In the long term, as countries and regions around the world gradually control the epidemic, the impact on the Multi-Channel Network (MCN) industry will gradually weaken. At the same time, the situation of people watching the live broadcast online will be the direction of the continuous development of Multi-Channel Network (MCN) enterprises in the future.

Drivers

For the Multi-Channel Network (MCN) industry, its main advantage is to continuously promote the development of the industry. First of all, for content creators, the MCN organization assists them in continuous content output and monetization. The MCN organization organizes video production in an industrialized production method, and implements professional division of labor, standardized production and process management in each stage of topic selection planning, script creation, shooting and editing, and helps contract creators with content development, technical support, and continuous creativity , User management, etc., and finally realize large-scale and professional content supply, and carry out resource docking and activity operations to realize commercial realization. Through cooperation with multi-channel networks and video platforms, the MCN agency provides various benefits for content creators.

Secondly, the platform is the basis for the survival of MCN and provides support policies for MCN. MCN provides high-quality content for the platform. Building a content ecosystem through MCN is the most efficient way. Both parties obtain more resources and business feedback to achieve a win-win situation. Different platforms have different support mechanisms for MCN organizations. They assist MCNs in realizing cash through various modes such as operational guidance, data support, resource promotion, and traffic support, and enhance the core competitiveness of platform content. For MCN agencies, multi-channel networks make money by reducing the advertising revenue of signed creators. Since MCN organizations can provide more benefits to content creators and their cooperation platforms, MCN organizations have also become the first choice for content creators and platforms to cooperate.

In recent years, the number of Internet users worldwide has continued to increase. According to Statista data, as of January 2021, there are 4.66 billion active Internet users worldwide, accounting for 59.5% of the global population. Among them, 92.6% (4.32 billion) access the Internet through mobile devices. China, India, and the United States lead all other countries in terms of Internet users. At the same time, these Internet users are also increasing their use of the video platform. According to Statista data, nearly 17% of 18 to 25-year-old Internet users watch online videos for more than 20 hours a week. Leading platforms such as YouTube and Vimeo are attracting more and more users, and YouTube is expected to have nearly 2.85 billion users worldwide by 2025. At the same time, during the outbreak of the COVID-19 pandemic, people spend more time at home and need entertainment. As a result, the number of daily active users of the video platform peaked. Through social media challenges, gourmet content, dance videos, and influencer collaborations, TikTok attracts millions of users every day.

With the increasing use of video platforms by Internet users, new growth opportunities have been created for the multi-channel network market ecosystem that provides video content services, such as cross-promotion, E-Commerce Monetization, and audience participation. Therefore, the increasing use of video platforms by Internet users has directly promoted the continuous development of the Multi-Channel Network (MCN) industry.

Region Overview:

United States had the highest growth rate of all regions.

Company Overview:

QianXun Culture is one of the major players operating in the Multi-Channel Network (MCN) market, holding a share of 7.86% in 2021.

Qianxun was established on April 28, 2017 and is the TOP1 new content e-commerce live broadcast organization. At present, there are more than 50 anchors under the company, covering all categories of beauty, life, clothing, etc., with tens of millions of Taobao fans, and accurately reaching the audience in multiple dimensions. Since 2018, Qianxun has repeatedly won many awards such as Top Organization of the Year, Tmall Golden Makeup Award, and Outstanding Partner of the Year 2019, and has consecutively occupied the top 1 list of Alibaba V task organizations and Taoist ranking organizations.

Since 2018, Qian seeks to carry out the direction of group management and develops its business in all directions. It has established a Beijing star live broadcast base and a Hangzhou super supply chain base. Its subsidiary Qianyu Entertainment has opened the channel between traditional entertainment and e-commerce live broadcasts to realize content monetization. The subsidiary Qianxi Culture is responsible for the IP authorization business.

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Segmentation Overview:

By type, Advertising Marketing segment accounted for the largest share of market in 2021.

Application Overview:

By application, the Short Video Platform segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Multi-Channel Network (MCN) market covered in Chapter 3:

BBTV
Fullscreen, Inc.
Disney Digital Network
Warner Music, Inc.
QianXun Culture
Vevo LLC.
Culture Machine Media Pvt. Ltd
The Orchard Enterprises, Inc.
Universal Music Group, Inc.
ZEFR, Inc.
Qyuki Digital Media Private Limited
Awesomeness
Meiwan (Shanghai) Network Technology Co., Ltd.
Studio71

In Chapter 4 and Chapter 14.2, on the basis of types, the Multi-Channel Network (MCN) market from 2018 to 2029 is primarily split into:

Advertising Marketing
E-Commerce Monetization
User Pays
IP Authorization
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Multi-Channel Network (MCN) market from 2018 to 2029 covers:

Social Platforms
Information Platform
Short Video Platform
Live Broadcast Platform
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)