Global Mom and Baby Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Mom and Baby Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Mom and baby products are products designed with the concept of comfort and care for mothers and babies. Every new baby needs a few essentials to keep them healthy and happy. Unfamiliar environments can cause harm to your child's delicate skin, so it is extremely important to take care of it with special mom and baby products. At the same time, novice mothers need to maintain and repair their postpartum bodies and well-designed smart products will make life easier for novice parents. Common mother and baby products include baby clothing, baby food, breast pumps, baby travel products, feminine and baby care products, and more.

Market Overview:

The latest research study on the global Mom and Baby Products market finds that the global Mom and Baby Products market reached a value of USD 543515.57 million in 2022. It’s expected that the market will achieve USD 676287.61 million by 2028, exhibiting a CAGR of 3.71% during the forecast period.

The outbreak of COVID-19 has forced government authorities to take drastic measures to limit the production of mother and baby products and related services to the extent permitted by the lockdown. Like all sectors of the economy, manufacturers of maternal and baby products are responding to the challenges posed by the ongoing pandemic. These include global and domestic supply chain issues such as ocean freight bottlenecks and limited truck availability. As the COVID-19 pandemic has disrupted the supply chains of several manufacturers, the production of mother and baby products has been restricted and there is a huge gap between supply and demand. Many businesses are also facing liquidity issues, which could lead to the complete closure of their production facilities. Products didn't reach customers on time at the start of the pandemic due to supply chain issues. Companies have had to contend with expected higher prices, delivery delays, and global uncertainty. As the epidemic gradually came under control, some factories began to resume work. However, enterprises need to protect the life and health of employees during the production process, such as purchasing masks, disinfectants, and other anti-epidemic materials, disinfecting the working environment before and after production, and measuring the temperature of employees every day to ensure the health of employees. These measures will increase production costs and affect the development of enterprises.

The COVID-19 pandemic has disrupted supply chains and impacted consumer shopping patterns. Babies with chronic illnesses and premature babies are at increased risk of being hospitalized if they contract the virus because babies' immature immune systems are not as good at fighting off the disease. Protective measures for infants, in addition to vaccination with any available COVID vaccines, require regular cleaning of frequently touched surfaces, especially frequent handwashing before breastfeeding. Baby toys also need to be washed. This has increased demand for baby-specific antibacterial soaps, hand sanitizers, wipes, and other cleaning supplies. Additionally, to combat the risk of stock-outs, people have been snapping up all kinds of wipes, including those for babies, in a panic-buying wave. Parents are also stockpiling heavily on baby gear. Kimberly-Clark is one of the largest manufacturers of disposable diapers, producing millions of diapers, wipes, pull-ups, and goodnight tissues in the United States each year. Its executives told USA TODAY that the company is speeding up production by running its facilities around the clock and reducing the number of products it makes. As record unemployment spreads across the globe, more and more families are struggling to afford diapers. Some communities do this by making it possible for families to pick up donated diapers.

Growing concerns about baby health

The mother and baby products market is largely driven by the increasing birth rate in developing countries and rising awareness among consumers regarding baby health. The skin of babies in environmental conditions such as strong ultraviolet radiation, desert areas, and dry environments is very sensitive and easily affected. Skin-related conditions such as heat rash, cradle cap, and atopic eczema are some common conditions. Many doctors recommend that parents regularly use care products to better nourish their baby's skin, such as baby oils, lotions, moisturizers, and more. Baby body lotion helps moisturize and soften the skin, preventing dryness and irritation. Baby shampoo, on the other hand, is gentler and designed to cleanse your baby's delicate skin and hair without stripping moisture. Chemicals are occasionally found in baby wipes and diapers, and they can irritate the skin and cause a rash. As a result, consumer demand for organic baby care products has increased. Manufacturers are also focusing on providing diapers that won't cause baby rashes even with prolonged use. The demand for fortified baby food is increasing along with the increasing disposable income of parents and growing awareness about adequately meeting the nutritional needs of infants. The increase in the female working population has resulted in an increasing demand for highly nutritious baby food. Mothers prefer that their babies' food is nutritious and good for their health. The demand for HMO (human milk oligosaccharide) enriched baby food is also growing in many regions. The rising number of car accidents is driving the demand for infant car seats with unique features. This feature involves car seats, such as anti-rebound bars that keep the seat stable in the event of a crash and foam layers with energy-absorbing properties. As the death toll of children continues to rise, the government is taking precautionary measures, introducing new rules and safety standards. In Europe, for example, United Nations Economic Commission for Europe (UNECE) Regulations 129 and 44 set standards for child restraint systems that every infant car seat must comply with. In countries with low birth rates in Europe and the United States, the government has increased the construction and expenditure of child health care and welfare systems. Hence, the growing concern of individual consumers and the government for the health of babies has led to increased purchasing power and a substantial increase in spending on mother and baby products.

Economic expansion and rapid urbanization have led to an increase in working women

Rapid urbanization creates a range of opportunities for women to achieve economic growth and prosperity. Cities can provide more training, paid employment, or entrepreneurial capital for women. Although women make up nearly half of the U.S. workforce, they still devote, on average, more time than men to housework and childcare, and less time in paid work. According to many economists, family-related career disruptions undermine women's economic prospects in several ways, including exacerbating the gender wage gap and narrowing the pipeline for top jobs. So working women are looking for any lifestyle that can maintain a work-family balance. The rising population of working women, especially in emerging countries such as India, has boosted the growth of the mother and baby products industry. On the one hand, the busy working schedules of the working class along with changing lifestyles are driving the demand for baby packaged food and baby bottles. On the other hand, as maternity wear can ensure comfort and a stylish appearance at the same time, sales are gradually increasing. With more and more celebrities helping to reshape the maternity wear trend, the fashion industry is increasingly influencing the modern mom. At the same time, some top brands are expanding their business through social media and e-commerce platforms. Changes in reproductive rights, a growing momentum in body positivity, and a higher interest in health and wellness are all influencing the way expectant mothers dress. The physical changes of pregnancy, such as a bulging belly, expanding bust, and widening hips, are no longer seen as something to hide. Women are redefining them as symbols of beauty and strength. Therefore, the increase in working women drives the growth of the mother and baby products market.

Expansion of distribution channels

The increasing online availability and internet penetration of mother and baby products have led to the expansion of the global market. Due to their busy lifestyles, consumers are increasingly preferring the convenience of online shopping over going to brick-and-mortar stores. The rising number of smartphone users, easy access to internet connectivity, an increasing number of discounts, increasing use of e-banking systems, and improving logistics services are expected to aid in the sale of baby products through online platforms. Detailed product descriptions, product comparison features, product ratings and reviews, and easy exchange and refund options further increase the sales of mother and baby products through this channel. With the integration of online and offline sales platforms, retail competition will become more intense. Online retailers are launching tailor-made products and cooperating with various large brands to meet the diverse and individual needs of consumers. Including the use of big data, data analysis of online searches and reviews, and specifically optimizing brand products to meet the unique needs of certain markets. Internet penetration has been soaring in major regions of the world over the past decade. Consumers increasingly rely on various online channels to acquire knowledge about products and engage in various social activities. Major mother and baby product manufacturers have gone online to promote and sell their products in the global market. The online advice portal aims to guide new and experienced mothers through their pregnancy and pregnancy stages with expert advice on baby care. In addition, the company has designed products for infants and young children of different age groups. A range of products suitable for the different skin types of babies is better suited to the modern retail distribution channel than any other. For the Chinese market, manufacturers can build a sales network with full coverage of online channels. Including mobile shopping platforms, WeChat platforms (children's official accounts, mini programs), PC shopping platforms, etc. Therefore, the online sales channel will drive the expansion of the mother and baby products market due to the rapid growth of the customer base of online and mobile users.

Region Overview:

In 2022, the share of the Mom and Baby Products market in Europe stood at 24.92%.

Company Overview:

The major players operating in the Mom and Baby Products market include Procter & Gamble, Nestle S.A, Danone S.A., Kimberly-Clark Corporation, Abbott Nutrition, etc. Among which, Procter & Gamble ranked top in terms of sales and revenue in 2023.

Procter & Gamble

The Procter & Gamble Co (P&G) is a manufacturer and marketer of fast-moving consumer goods. The company’s products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners, and air fresheners. It also offers baby wipes, diapers and pants, paper towels, tissues, and toilet paper. The company sells its products through grocery stores, membership club stores, specialty beauty stores, high-frequency stores, online channels, pharmacies, drug stores, and department stores.

Nestle S.A

Nestlé SA is a nutrition, health, and wellness company, which engages in the manufacture, supply, and production of prepared dishes and cooking aids, milk-based products, pharmaceuticals and ophthalmic goods, baby foods, and cereals.

Segmentation Overview:

By type, Baby segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Offline Stores segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Mom and Baby Products market covered in Chapter 3:

Abbott Nutrition
Munchkin Inc
Unilever PLC
Danone S.A.
Beiersdorf
Artsana
Reckitt Benckiser (Mead Johnson & Company, LLC) Application
Kimberly-Clark Corporation
Pigeon Corporation
Procter & Gamble
Johnson & Johnson
Nestle S.A Baby
Medela AG

In Chapter 4 and Chapter 14.2, on the basis of types, the Mom and Baby Products market from 2018 to 2029 is primarily split into:

Mom
Baby

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Mom and Baby Products market from 2018 to 2029 covers:

Online Stores
Offline Stores

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)