Global Mobile Value-added Services (VAS) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Mobile Value-added Services (VAS) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Mobile Value-Added Services (VAS) are mobile services provided by mobile service operators in addition to voice communication services. The mobile value-added service is a service that mobile operators can choose to use based on the basic mobile service and opened for different user groups and market demands.

Market Overview:

The latest research study on the global Mobile Value-added Services (VAS) market finds that the global Mobile Value-added Services (VAS) market reached a value of USD 125335.38 million in 2022. It’s expected that the market will achieve USD 271005.91 million by 2028, exhibiting a CAGR of 13.71% during the forecast period.

Banking and financial industries have a large demand for Mobile Value-Added Services (VAS)

Traditionally, banks have been the source of choice for traditional financial services such as deposit accounts and loans. Today, however, consumer demand has changed and banks' traditional revenue models are under pressure from the low interest rate environment. Banks are increasingly looking to add value to their products by offering customers a range of services. Digital solutions for banks make life easier for everyone involved. Over time, value-added services (VAS) have become a major tool for banks to maintain a competitive advantage.
For industries such as banking and financial services, revenue can be increased through Mobile Value-Added Services (VAS). For example, a mobile banking application can provide many other services besides banking. Through the mobile application, the bank's customers can enjoy a wider range of services, and the bank can also obtain additional benefits, including increasing revenue and gaining customer loyalty.
In addition, user value-added and expansion services for financial institutions first revolve around banking institutions with a large number of cardholders. For example, according to the statistics of the People's Bank of China, as of the end of the third quarter of 2020, the number of Chinese bank cards issued was 8.798 billion. In the first three quarters of 2020, the transaction amount of consumer business reached 235.72 trillion yuan, and the average consumption amount of bank cards was 22,000 yuan, a year-on-year increase of 3.55%. The ever-increasing consumption per card has stimulated banks to pay more and more attention to the development and maintenance of cardholders, and the corresponding user value-added and expansion services have a good market space.
Overall, the demand for Mobile Value-Added Services (VAS) from industries such as banking and financial services is driving the growth of the Mobile Value-Added Services (VAS) industry.

The education industry has expanded the market size of Mobile Value-Added Services (VAS)

Globally, the sudden outbreak of COVID-19 has broken the traditional education method. With the development of 5G, AI and other technologies, the hybrid teaching mode that shifts from offline to online has emerged rapidly, bringing new changes to the education industry.
Mobile education has seen phenomenal growth over the past few years, with unprecedented adoption among millennials. The increasing use of smartphones for virtual training, online classrooms, and podcast learning is increasing the size of the Mobile Value-Added Services (VAS) market.

Region Overview:

In 2021, the share of the Mobile Value-added Services (VAS) market in APAC stood at 24.38%.

Company Overview:

Optasia is one of the major players operating in the Mobile Value-added Services (VAS) market, holding a share of 0.05% in 2022.

Optasia is a global fintech company. Optasia works with mobile network operators, mobile wallet operators and financial institutions globally, enabling them to provide financial services to end customers and SMEs. Optasia was launched in 2012 as Channel VAS and currently operates in more than 30 countries.

Founded in 2002, 6d technologies provides innovative solutions for telecommunications, fintech and enterprise. 6D has customers in more than 80 countries on 6 continents. 6d technologies has a dynamic professional team with extensive experience in engineering real-time, high-availability and scalable platforms.

Intervas is a technology company and leading value-added service provider. By connecting with more than 200 mobile operators around the world, Intervas helps organizations across multiple industries and geographies engage with their customers and employees. Intervas enables secure and compliant SMS, USSD, voice, payment solutions and digital coupon distribution across all devices in the mobile ecosystem (feature phones, smartphones, tablets and desktops).

Segmentation Overview:

By type, Call Completion Services segment accounted for the largest share of market in 2021.

Lending Services

Lending Services are various credit loans provided to users. For example, value-added mortgage loans, microfinance value-added services.

Call Completion Services

Call completion is a telephony feature that allows some form of alternate interaction between parties who are unable to speak to each other directly.

RBT Services

RBT Services allows wireless service subscribers to play their favorite tunes and sounds.

Mega Promo / SMS Challenges

Promotional text messages send exciting deals and upcoming offers to customers, often in a way that captures their attention and interest.

AI Analytics in VAS

AI analytics is the result of automating data analysis using the power of today's artificial intelligence and machine learning technologies.

Mobile advertisement

Mobile advertising refers to any form of advertising that appears on smartphones.

Application Overview:

The market's largest segment by application is the segment Education, with a market share of 19.13% in 2021.

BFSI

Banking, Financial Services and Insurance ( BFSI ) is an industry umbrella term for companies that provide a range of such financial products or services. Mobile value-added services are improving service quality and building customer loyalty in the BFSI industry.

Media and Entertainment

The media and entertainment industry includes movies, television shows, radio shows, news, music, newspapers, magazines, and books, among others. Mobile media and entertainment service providers are gaining huge profits from the mobile value-added service market.

Healthcare

Healthcare refers to services provided to maintain and improve people's health. High-quality healthcare helps prevent disease and improve quality of life. Mobile value-added services have applications in healthcare, such as hospital mobile applications that collect patient feedback and analyze user behavior.

Education

Mobile education is constantly evolving. The increasing use of smartphones for virtual training, online classrooms, and podcast learning is increasing the size of the mobile value-added services market.

Retail

Retailing is when businesses sell goods or services to consumers. In-store specials are a classic value-added service where merchants push notifications with digital offers to consumers via mobile apps.

Others


There are other applications for mobile value-added services (VAS). For example, for government agencies, IT industry, etc.

Key Companies in the global Mobile Value-added Services (VAS) market covered in Chapter 3:

InMobiles
InterVAS
6d technologies
Optasia
Apliman
BlackNgreen
Kirusa
Unifun
Comviva

In Chapter 4 and Chapter 14.2, on the basis of types, the Mobile Value-added Services (VAS) market from 2018 to 2029 is primarily split into:

Lending Services
Call Completion Services
RBT Services
Mega Promo / SMS Challenges
AI Analytics in VAS
Mobile advertisement

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Mobile Value-added Services (VAS) market from 2018 to 2029 covers:

BFSI
Media and Entertainment
Healthcare
Education
Retail

Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)