Global E-Merchandising Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global E-Merchandising Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

E-merchandising is the process of choosing the right product or service in the right placement with the right content in a way to increase sales. In the same way that brick-and-mortar businesses strategically display products, e-merchandising software works to strategically display products on a website to best promote them to buyers (who will, hopefully, become repeat customers). Successful e-merchandising will ensure high customer engagement, low site or shopping cart abandonment, and quality customer conversions. E-merchandising takes cues from traditional product marketing and merchandising. E-merchandising depends on analytics from various touchpoints to deliver a personalized, individualized experience in order to increase engagement, sales, and customer satisfaction. E-merchandising software typically integrates with e-commerce platforms, web content management, inventory management, point of sale (POS), and customer relationship management (CRM) systems.

Market Overview:

The latest research study on the global E-Merchandising Software market finds that the global E-Merchandising Software market reached a value of USD 1851.45 million in 2022. It’s expected that the market will achieve USD 5721.58 million by 2028, exhibiting a CAGR of 20.69% during the forecast period.

The epidemic directly affected the revenue of retail physical stores, and the restaurants, shopping malls, department stores, supermarkets, professional brand stores, cinemas and tourist trips were shut down, resulting in frustration of the consumption categories of fashion luxury goods, alcohol and other scenes. Traditional supermarkets and convenience stores have maintained their business operations in order to protect people's livelihood, but the same traffic is seriously declining. Fixed operating costs such as labor, rent, inventory, etc. occur normally, and interest expenses on bank loans, etc. make cash flow under pressure, and operating profits will fall sharply, directly challenging the survival of enterprises.

In the current digital priority world, the retail experience has changed dramatically due to the change from physical store shopping to online shopping. This change had sprouted before the COVID-19 epidemic, and the epidemic greatly accelerated its development. A large number of retailers will flood into e-commerce to make up for their expected loss of revenue in physical stores. As more and more merchants participate in the online shopping cake competition, multinational companies will face greater pressure, and they must constantly optimize their marketing content.

On the other hand, although the order volume of online shopping platform has risen sharply, the limited price increase and high service standards have suppressed the profits, which will lead to the upside-down situation of increasing the quantity and decreasing the profit.

High-quality merchandising content can be effective in the current situation and even play a more important role than before. Forward-looking retailers have turned to the digital priority model, which involves adopting the overall content cycle covering merchandising.

The merchandising model is more flexible

In the era of network economy, the mode of merchandising management is more flexible. Choosing merchandising mode is equivalent to choosing merchandising strategy and planning. Common merchandising modes are mainly divided into traditional merchandising mode and electronic merchandising mode under the background of network economy development. Compared with the traditional merchandising model, the electronic merchandising model can better meet the shopping needs of consumers in modern society, because it has the flexibility and humanization of the sales model. From the perspective of operation, the traditional merchandising mode is mainly carried out through physical store sales. Apart from the cost of the goods themselves, labor wages and store rental costs are greatly reducing the economic benefits of physical stores, becoming a huge cost. Therefore, the development of physical stores has been stuck in a strange circle of low profits and high expenses for a long time. This bad development mode has affected the promotion degree of physical stores' goods. Even though physical stores have various forms of chain stores and franchise stores, they will be restricted by regional culture, which will lead to the decline of product sales. In the era of network economy, the e-commerce merchandising model is more flexible than the traditional sales model. It allows consumers to shop anytime and anywhere, breaks through the limitation of traditional consumption time and space, stretches the sales space and display infinitely, and can serve more consumers. At the same time, through the display page of E-Merchandising Software, consumers can know all kinds of information and parameters of purchased goods straightforwardly, thus reducing hard costs such as labor wages and shop operating expenses. With the support of network technology, the sales information of goods can also be quickly promoted in a certain range.

Marketing Challenges Brought by Omni-channel E-commerce

In the future, e-commerce will not only be mobile phones and desktop computers, but also need to be covered in all devices. This merchandising of e-commerce also provides great challenges and opportunities. For example, many people will shop online, and then go to physical stores to get goods; When you see the advertisement of a product on the desktop, go to the e-commerce platform in your mobile phone to place an order. The future shopping scene will be more complicated, and whoever can seize this integration opportunity will stand out and become a leader in E-Merchandising Software.

Region Overview:

In global comparison, a significant portion of the revenue was generated in United States(32.45% in 2022).

Company Overview:

Bloomreach is one of the major players operating in the E-Merchandising Software market, holding a share of 9.34% in 2022.

Bloomreach

Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic.

Bluecore

Bluecore is a marketing technology company that’s transforming casual shoppers into lifetime customers for the world's fastest growing retail brands. Through its patented shopper and product matching and the release of Bluecore Communicate™, Bluecore Site™, and Bluecore Advertise™ brands are now able to personalize 100% of communications delivered to consumers through their email, ecommerce and paid media shopping experiences.

Segmentation Overview:

Among different product types, Cloud Based segment is anticipated to contribute the largest market share in 2028.

Application Overview:

In the E-Merchandising Software market, 65.35% of the total value was generated through the SMEs segment by application in 2022.

Key Companies in the global E-Merchandising Software market covered in Chapter 3:

Findify
Oracle
Bluecore
Pepperi
SLI Systems
Nosto
Dynamic Yield
Voyado
Lucidworks
SAP
Clerk.io
Bloomreach
SearchSpring
Algolia
IBM

In Chapter 4 and Chapter 14.2, on the basis of types, the E-Merchandising Software market from 2018 to 2029 is primarily split into:

Cloud Based
On-Premise

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the E-Merchandising Software market from 2018 to 2029 covers:

Large Enterprises
SMEs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)