Global Men's Skincare Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Men's Skincare Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Skincare Products refers to products that protect the integrity of the skin, improve its appearance and relieve skin conditions. Men's Skincare Products are products specially for men, mainly including Shave Care, Creams & Moisturizers, Sunscreen, Cleansers & Face Wash types.

Market Overview:

The latest research study on the global Men's Skincare Products market finds that the global Men's Skincare Products market reached a value of USD 13928.4 million in 2022. It’s expected that the market will achieve USD 20118.3 million by 2028, exhibiting a CAGR of 6.32% during the forecast period.

Drivers

People's income level rises and men's skin care awareness rises With the continuous development of society, men have begun to pay more and more attention to their appearance. A clean and energetic appearance is not only a manifestation of respect for themselves and others, but also a lot for men in the work and social process. Impressive points. Driven by this concept, men are now more willing to use skin care as part of self-care.

Challenges

Brand Building Barriers
Brand barriers refer to the consumer choice barriers established by strong brands in new markets, and the barriers that industry companies need to overcome when entering new markets. From the perspective of consumers, when consumers choose Men’s Skincare Products, they will tend to big brand companies. After years of precipitation and long-term accumulation, the big brand companies in the Men’s Skincare Products market have established a strict product quality control system and a strong product research and development system. In the process of continuous promotion of products and brands, the company has finally won the recognition of consumers for Men’s Skincare Products. Once the corporate brand image is established, it will be stickier to consumers, and consumers will habitually consume products of well-known brands. When new entrants enter the market, they need the psychological cognition of consumers, and there are conversion costs. Therefore, if new entrants want to build a well-known brand in a short period of time, they need not only a large amount of publicity expenses, but also long-term technical accumulation. At present, from the perspective of the global market, the big brand companies of Men’s Skincare Products are mainly European and American companies, and the brand building of companies in other regions is relatively weak. In general, brand is one of the main factors influencing consumer purchases, and how to strengthen brand building is an important challenge for most companies in the Men’s Skincare Products market.

Region Overview:

In 2021, the share of the Men's Skincare Products market in United States stood at 31.34%.

Company Overview:

Beiersdorf
For more than 140 years, Beiersdorf has been accompanying people in their lives, caring for healthy and beautiful skin. Beiersdorf is a global leader in skincare with our global core brands NIVEA, Eucerin, La Prairie and Hansaplast. Featured in brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories and Florena. Beiersdorf launch in Germany in summer 2022 a body cream containing ingredients derived from recycled carbon dioxide. Nivea Men Climate Care Moisturizer contains a total of 14% ethanol, which is extracted from carbon dioxide through a fermentation process.
L'Oréal
L'Oréal Group is a skin care and cosmetics company headquartered in Paris, France. L’Oreal is the world’s largest cosmetics group and one of the Fortune Global 500 companies. L'Oréal Group's business scope covers more than 150 countries and regions. In 2022, London-based esports brand Fnatic announced a partnership with L'Oréal Men Expert. As part of the deal, the parties will develop and deploy engaging creative content and co-branded product activations.

Beiersdorf is one of the major players operating in the Men's Skincare Products market, holding a share of 6.93% in 2022.

Segmentation Overview:

Shave Care
This category refers to various shaving care products, which can mainly include shaving cream.
Creams & Moisturizers
Creams & Moisturizers are semi-solid emulsions of oil and water. These products prevent skin moisture loss and replenish moisture to the skin.
Sunscreen
Sunscreen is a photoprotective topical product for the skin that primarily absorbs or, to a lesser extent, reflects some of the sun's ultraviolet (UV) radiation, thus helping to prevent sunburn and, most importantly, skin cancer.
Cleansers & Face Wash
Cleansers & Face Wash is a cleaning product used to clean water-soluble dirt (sweat, dust, etc.) on the skin.

By type, Cleansers & Face Wash segment accounted for the largest share of market in 2021.

Application Overview:

According to the different sales channels of Men's Skincare, it can be divided into Supermarkets & Hypermarkets, Convenience Stores, Pharmacies, and E-commerce. Among them, Supermarkets & Hypermarkets, Convenience Stores, and Pharmacies belong to offline sales. E-commerce is online sales.

The market's largest segment by application is the segment Supermarkets & Hypermarkets, with a market share of 36.89% in 2021.

Key Companies in the global Men's Skincare Products market covered in Chapter 3:

Shiseido
Estee Lauder Companies, Inc.
Bath & Body Works Direct, Inc.
Clarins Group
Sanofi
Johnson and Johnson
Edgewell Personal Care Company
Beiersdorf AG
Coty, Inc.
Unilever PLC
L'Oreal Group
Procter and Gamble
Kao Corporation

In Chapter 4 and Chapter 14.2, on the basis of types, the Men's Skincare Products market from 2018 to 2029 is primarily split into:

Shave Care
Creams & Moisturizers
Sunscreen
Cleansers & Face Wash
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Men's Skincare Products market from 2018 to 2029 covers:

Supermarkets & Hypermarkets
Convenience Stores
Pharmacies
E-commerce
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)