Global Media Monitoring Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Media Monitoring Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and anything else you consider relevant to your business. Basically, you use social monitoring tools to capture and gather information about what people are posting about you.

Market Overview:

The latest research study on the global Media Monitoring Tools market finds that the global Media Monitoring Tools market reached a value of USD 3760.69 million in 2022. It’s expected that the market will achieve USD 4379.25 million by 2028, exhibiting a CAGR of 2.57% during the forecast period.

Opportunities

With the continuous development of technology, especially the development of intelligence. Media monitoring tools also need to follow the development of the Internet and continue to update to provide more comprehensive media monitoring services. More problems are solved for the customer, which will increase the use of media monitoring tools.
With the development of the economy, competition in all walks of life is strengthening. This requires organizations to more clearly understand the needs of consumption, their own advantages, the dynamics of competitors, and the development trend of the industry. The media monitoring tool can help the enterprise to accomplish these things to a certain extent, find and solve the problem in time, and help to occupy a higher market share.

Region Overview:

From 2023-2028, United States is estimated to witness robust growth prospects.

Company Overview:

The top three companies are Cision, Meltwater, Talkwalker with the revenue market share of 6.09%, 5.00% and 1.86% in 2018.

Cision US Inc. provides information technology services. The company provides cloud-based software, services and tools for influencer identification, news distribution, content marketing, media monitoring and analysis.

Meltwater Partners AS offers infrastructure software services. The Company develops and distributes software to provide social media monitoring, search engine marketing, and analytics. Meltwater Partners serves customers worldwide.

Segmentation Overview:

Among different product types, Software Platform segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Social Media & Print & Broadcast Media segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Media Monitoring Tools market covered in Chapter 3:

YouScan
Mention
Brand 24
Talkwalker
M-Brain
Cision
Ubermetrics Technologies GmbH
Meltwater
TrendKite
Critical Mention
Burrelles
Agility PR Solutions
Hootsuite
Brandwatch

In Chapter 4 and Chapter 14.2, on the basis of types, the Media Monitoring Tools market from 2018 to 2029 is primarily split into:

Software Platform
Professional Services
Consulting Services
Managed Services

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Media Monitoring Tools market from 2018 to 2029 covers:

Social media & Print & Broadcast Media
Entertainment
Telecommunication
BFSI
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)