Global Media Asset Management (MAM) Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Media Asset Management (MAM) Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Media asset management refers to the processes and software used to help brands manage, store, organize, and distribute media files and assets. Media assets include images, audio, video, documents, HTML, etc. MAM solutions address the need to manage large and rich media files. It has become an essential part of video production, enabling companies to store and manage large media libraries from one centralized, reliable source.

Market Overview:

The latest research study on the global Media Asset Management (MAM) Solutions market finds that the global Media Asset Management (MAM) Solutions market reached a value of USD 919.52 million in 2022. It’s expected that the market will achieve USD 1787.68 million by 2028, exhibiting a CAGR of 11.72% during the forecast period.

The spread of the COVID-19 pandemic has spawned a large number of media properties as people become more involved in online content consumption. As the world becomes increasingly digital, the amount of content and media created or consumed has increased dramatically. Online video streaming services, audio consumption, digital marketing, gaming, and social media usage have all seen significant growth. More and more companies are investing more and more in digital marketing campaigns, brand management, PR, social media, audio and video streaming, and advertising, with animation, images, and video being the most prominent. Media asset management has always played an important role in brand management and is becoming the most popular solution for managing, storing, and retrieving digitally proprietary files for any organization. Businesses are increasingly relying on media asset management to improve customer engagement, reach a wider customer base and understand consumer behavior.

At the same time, negative impacts of the COVID-19 pandemic include difficulty troubleshooting software issues due to increased online traffic, inadequate home technology for employees to meet company needs, customer uncertainty about their business, workforce loss due to illness or family responsibilities, and cybersecurity Increased attack. Therefore, MAM software service providers should increase research and development efforts to minimize the technical gap of the software to meet the demanding application needs of users. Software service providers need to sell cloud-enabled platforms to multinational corporations because these customers need to adjust data in real-time. Overall, the cost-effectiveness and timely service of MAM solutions drive the growth of market demand.

Benefits of a MAM solution

MAM solutions provide multiple benefits for teams, media asset managers, and content creators. MAM software is used by organizations and teams that work with rich multimedia files such as voice-over tracks, linked clips, animations, processed MP4s, and more. These technologies are critical to optimizing complex media production workflows, enabling teams to manage large media libraries from one reliable, centralized source. Features of MAM software include seamless collaboration for editorial purposes; built-in file review and approval; cloud editing of proxy files; automatic recording of media files; subtitle production; integration with marketing tools, and more. First, MAM software increases the productivity of media teams by automating tedious manual tasks and managing digital assets more efficiently. Advanced features like AI-powered search help teams spend less time searching for digital assets, simplify content management, and help teams complete collaborative projects faster. Video editors use AI to clean up and cut lengthy footage and quickly create subtitles without hiring costly and time-consuming translators. Second, the integration of MAM solutions with related third-party software solutions allows users to seamlessly manage every part of the media production workflow, run multiple media post-production workflows in parallel, and benefit internal teams with external contractors and freelancers Collaborate on correct file revisions. Also, MAM software can efficiently handle large volumes of content archives, which saves large enterprises from having to recreate content if their asset management systems don't work. Additionally, to keep media assets safe and protect businesses from cyber-attacks, businesses need to choose a MAM solution with good encryption levels, granular permission, and access management, and excellent data storage and protection. Hence, the MAM solutions industry continues to grow as the rich features and numerous benefits of MAM solutions become known to more and more consumers.

Increase in video content and digital marketing

Sandvine's 2023 Global Internet Phenomena Report shows that global Internet traffic will grow by 23%, driven in large part by surging usage of streaming video and traffic across application categories including gaming, cloud, VPN, marketplaces, and conferencing Continued growth. Facebook, Amazon, Google, Apple, Netflix, and Microsoft still generate almost half of all internet traffic, with Google and Netflix taking the lion's share. The video has become an integral part of conferencing, gaming, social networking, messaging, and just about any application that seeks to drive interaction and engagement. To meet the rapidly growing demand for video traffic, telecom companies have accelerated network upgrades and expansions. But a growing number of applications place higher demands on latency, bandwidth, and throughput, putting enormous pressure on networks around the world. To this end, there is a growing demand for advanced MAM solutions from film, TV, broadcast companies, and media organizations looking to improve operational efficiency by streamlining workflows.

Businesses are spending more than ever before on websites, digital commerce, and digital advertising. Both large corporations and SMEs are shifting from traditional advertising to digital advertising. Digital advertising is marketing in text, image, audio, and video formats on websites, streaming media, and other online platforms that help businesses with marketing channels, brand awareness, consumer engagement, and other business operations. According to Wyzowl, 86% of marketing professionals use video as a marketing tool. 92% of video marketers say video gives them a good ROI. For B2B and B2C companies, sharing videos about product details, how-to videos, and explainer videos is an effective way to drive sales. According to a 2021 Statista survey of content marketers using video in the US, 48% of respondents said their organization is not leveraging the full potential of existing video. A lack of in-house skills (e.g. filming, editing) was also cited as a challenge by 43% of respondents, while a lack of budget was cited by 40%. This means that there are many businesses with great potential to use video to grow their business. Additionally, social media is one of the most popular ways to share video content online, and YouTube is the most popular video-sharing platform for marketers, with 89% of marketers saying they plan to market video on YouTube. Facebook, LinkedIn, Instagram, and Twitter are also popular video marketing platforms used by businesses. Hence, the ROI and addressable market of video marketing drive the demand for MAM solutions in terms of advertising and data management services.

Region Overview:

In 2022, the share of the Media Asset Management (MAM) Solutions market in United States stood at 37.21%.

Company Overview:

The major players operating in the Media Asset Management (MAM) Solutions market include NEP Group, Prime Focus Technologies, Dalet, Vidispine (Arvato Systems GmbH), Square Box Systems, etc. Among which, NEP Group ranked top in terms of sales and revenue in 2023.

NEP Group

With a worldwide network of experts and cutting-edge technology, our unique Global Production Ecosystem empowers content creators and rights holders to tell stories in breakthrough ways. We're built on 35 years of trusted experience across broadcast, live events, and virtual production to deliver the solutions you need—anytime, anywhere. Headquartered in the United States, NEP has operations in 25 countries with over 5,000 employees. Together, we have supported productions in over 100 countries on all seven continents, and we’re still growing.
The company's business includes Television Production Solutions, Broadcast Solutions, Broadcast Engineering, LED Screens, Video Display, Studio Production, Flypacks, Broadcast Systems Integration, Crewing, Studio Production, Outside Broadcast, Remote Production, Post-Production, Audio Visual Solutions, Media Management, Media Asset Management, Augmented Reality, Fiber Cabling, Remote Commentary, and Centralized Production.

Prime Focus Technologies

Prime Focus Technologies (PFT), the creator of CLEAR® offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services that help lower their Total Cost of Operations by automating the supply chain. Company business includes AI-led Automation tools, Content Localization, Subtitling, Dubbing, Audio Description, Closed Captioning, Distribution, QC, Compliance, Remastering, Mastering, Foreign Language Mastering, Supply Chain Automation, Cloud, End-to-end Supply Chain Management, Dailies, Screener, Work Order Management, AI, and Postproduction.
PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Hearst Television, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

Segmentation Overview:

By type, Cloud-based segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Large Enterprises segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Media Asset Management (MAM) Solutions market covered in Chapter 3:

Sony
Vizrt
Imagen
VSNExplorer MAM
Vidispine (Arvato Systems GmbH)
Tedial Media IT
Prime Focus Technologies
Blue Lucy
NEP Group
Publitio
SGT
SI MEDIA
Square Box Systems
Dalet

In Chapter 4 and Chapter 14.2, on the basis of types, the Media Asset Management (MAM) Solutions market from 2018 to 2029 is primarily split into:

Cloud-based
On-premise

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Media Asset Management (MAM) Solutions market from 2018 to 2029 covers:

Large Enterprises
Small and Medium Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)