Global Massage Therapy Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Massage Therapy Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Massage therapy software is a program (or sometimes a group of programs) used by spa professionals or massage therapists to manage appointment scheduling, client communications, marketing, and more. Massage therapy software helps alleviate the stress of daily tasks by automating staff scheduling, allowing clients to book their appointments online, and automating their email marketing efforts.

Market Overview:

The latest research study on the global Massage Therapy Software market finds that the global Massage Therapy Software market reached a value of USD 204.13 million in 2022. It’s expected that the market will achieve USD 354.4 million by 2028, exhibiting a CAGR of 9.63% during the forecast period.

Negative influence

Social distancing measures and widespread closures of non-essential businesses have led to a drastic reduction in demand for massage therapy services, which in turn has reduced the demand for software that supports these services. Many massage therapy businesses have been forced to shut down or reduce their operations, leaving them with little need for software solutions. Moreover, even for those massage therapists who have shifted to virtual platforms, the demand for software that supports these services may be limited. Many people may be hesitant to book virtual appointments for massage therapy due to the lack of physical interaction and concerns about the effectiveness of the therapy without in-person touch. Additionally, the economic impact of the pandemic has led to many massage therapists struggling financially, making it difficult for them to invest in new software solutions. This has led to reduced spending on software and a slower pace of innovation in the industry. Overall, the COVID-19 pandemic has presented significant challenges for the massage therapy software industry, with reduced demand and financial difficulties for many businesses. While the industry may recover as the pandemic subsides, it is likely to take time for demand to return to pre-pandemic levels and for the industry to fully bounce back.

Positive influence

The pandemic has accelerated the adoption of technology in the massage therapy industry, as businesses look for ways to maintain operations and engage with clients remotely. This has created new opportunities for massage therapy software companies to develop innovative solutions that can improve the quality and efficiency of virtual massage therapy services. Additionally, the pandemic has highlighted the importance of technology in enabling businesses to adapt to changing circumstances and meet the needs of clients. This has increased awareness of the potential benefits of massage therapy software solutions, leading to greater adoption and investment in these technologies. Overall, while the pandemic has presented significant challenges for the massage therapy industry, it has also created new opportunities for innovation and growth in the software sector. As virtual massage therapy services continue to gain popularity, it is likely that the demand for software solutions to support these services will continue to grow.

Increased demand for massage therapy

In recent years, there has been a growing awareness of the health benefits of massage therapy, which has led to an increase in demand for massage services. People are turning to massage therapy to relieve stress, reduce pain, improve circulation, and promote relaxation. Additionally, massage therapy has been shown to have a positive effect on mental health, including reducing symptoms of anxiety and depression. As a result, the demand for massage therapy has been increasing, with more people seeking out these services to improve their overall well-being.
The increased demand for massage therapy has put pressure on massage therapists and businesses to manage their operations more efficiently and effectively. With more clients to manage, it can become difficult to keep track of appointments, client data, and payments manually. By using massage therapy software, businesses can automate these processes, allowing them to focus on providing quality services to their clients. Additionally, software can help businesses manage their schedules more effectively, reducing the likelihood of double-bookings or missed appointments, which can result in dissatisfied clients and lost revenue. Overall, the increased demand for massage therapy has created a need for more advanced software solutions to help businesses meet the needs of their clients and grow their operations.

Technological Obsolescence

Technological obsolescence is one of the challenge facing the massage therapy software industry. This industry is highly dependent on technology, and as technology evolves rapidly, existing software solutions can quickly become outdated and obsolete. This can lead to decreased demand for the software and loss of market share for companies that are not able to keep up with the latest technological trends.
To remain relevant and competitive, software companies in the massage therapy industry need to stay on top of emerging trends and invest in research and development. This includes keeping abreast of new software development methodologies, programming languages, and frameworks, as well as new technologies such as artificial intelligence and machine learning.
In addition to investing in research and development, software companies also need to ensure that their software solutions are adaptable and flexible enough to integrate with emerging technologies and platforms. This requires a deep understanding of the underlying technology infrastructure and the ability to quickly respond to changing market demands.

Region Overview:

China had the highest growth rate of all regions

In 2022, the share of the Massage Therapy Software market in United States stood at 38.95%.

Company Overview:

MINDBODY is one of the major players operating in the Massage Therapy Software market, holding a share of 10.81% in 2022.

MINDBODY

MINDBODY is a developer of business management software intended for fitness and wellness businesses. The company's technology platform allows wellness industry clients to discover and book fitness, beauty and integrative health services and industry-leading software for business growth and management.

Fresha (Shedul.com)

Fresha was renamed from Shedul.com, which is a developer of booking software designed to help customers discover, book and pay for beauty and wellness appointments. The company's software helps in appointment scheduling, point-of-sale, reporting and analytics, payment processing, product inventory and financial reporting, enabling professionals to grow sales by attracting new clients online and customers with intelligent marketing tools.

Segmentation Overview:

Monthly Subscription: Monthly subscription software typically requires a recurring monthly payment in exchange for access to the software and its features.

Annual Subscription: Annual subscription software requires a one-time annual payment in exchange for access to the software and its features for a year.

The Monthly Subscription segment by type showed a value growth of 10.41% in 2022.

By type, Monthly Subscription segment accounted for the largest share of market in 2022.

Application Overview:

For Healthcare Enterprises: For healthcare enterprises, massage therapy software can be used to manage a large number of clients, therapists, and appointments.

For Individual Massage Therapists: For individual massage therapists, massage therapy software can help manage their business operations more efficiently.

The For Healthcare Enterprises segment by type showed a value growth of 10.24% in 2022.

By application, the For Healthcare Enterprises segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Massage Therapy Software market covered in Chapter 3:

MassageBook
Fresha (Shedul.com)
Unified Practice
Amidship
Acuity Scheduling
E-laborative Technologies
BookSteam
SimplyBook.me
Bodywork Buddy
StudioCloud
Yocale
MINDBODY

In Chapter 4 and Chapter 14.2, on the basis of types, the Massage Therapy Software market from 2018 to 2029 is primarily split into:

Monthly Subscription
Annual Subscription

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Massage Therapy Software market from 2018 to 2029 covers:

For Healthcare Enterprises
For Individual Massage Therapists

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)