Global Massage Belts Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Massage Belts Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A massage belt is a belt device that helps to relax underlying muscles and stimulate blood flow. It is very useful for muscle conditioning and regeneration. Some belts have an efficient vibration motor for smooth exercise, while the variable strength on the belt ensures that the end user is sufficiently customizable for an immersive experience.

Market Overview:

The latest research study on the global Massage Belts market finds that the global Massage Belts market reached a value of USD 461.79 million in 2022. It’s expected that the market will achieve USD 643.73 million by 2028, exhibiting a CAGR of 5.69% during the forecast period.

Influence of COVID-19 Outbreak on Massage Belts Industry Development

The impact of COVID-19 on the massage belt will involve all major links and all entities in the industrial chain. The company's management efficiency has declined, commuting has been severely impeded, production plans have been severely impeded, network expansion has been delayed, marketing has been delayed, brand adjustments have been forced, market sales have declined, and company and employee income have been damaged.

The final impact on the massage belt industry will depend on when the epidemic subsides. However, so far, the turning point has not arrived, and the negative impact of the epidemic on the global economy has already emerged. The OECD expects the global economy to decline by 6%, or 7.6% if the epidemic fluctuates for the second time before the end of the year. Therefore, we expect the growth of the electric skateboard industry to slow down this year.

Market SWOT Analysis

Increasing downstream demand: As the quality of life rises, per capita consumption purchasing power increases, and the sports and entertainment industries flourish. People are increasingly pursuing a healthy, body-building appearance; in addition, busy work makes people have less time to exercise. In order to maintain and shape the body, some people are looking massage belts to help them out. Meanwhile, the massage belt can also relieve fatigue and is easy to carry. It costs less money and generally offers good user experience, so the demand for massage belts continues to grow.
The integration of ecommerce expands sales channel: Traditional marketing methods usually rely on dealers and other channels. However, e-commerce allows companies to build their own websites or sell products on other major platforms to enhance communication with end customers. This method can not only increase brand awareness, but also help develop new products and brand positioning following market demand, thereby obtaining excess profits.

Region Overview:

Europe had the highest growth rate of all regions.

Company Overview:

SIXPAD is one of the major players operating in the Massage Belts market, holding a share of 10.49% in 2020.

Sixpad is a company that provide products like arm belt, leg belt, Abs belt, foot fit and so on.

Slendertone is a brand of BIO-MEDICAL RESEARCH LTD. BIO-MEDICAL RESEARCH LTD was born in the early 1960s and mainly produces EMS and TENs products.

Segmentation Overview:

Among different product types, EMS Belts segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Shopping mall segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Massage Belts market covered in Chapter 3:

Ameiqa
Slendertone
Vibro Shape
SIXPAD
Kemei
Flex Belt
Beurer
JSB
HealthmateForever
SUNMAS
VibeX
Famidoc

In Chapter 4 and Chapter 14.2, on the basis of types, the Massage Belts market from 2018 to 2029 is primarily split into:

Vibrating Belts
EMS Belts
Fat Burning Belts
Magnetic Belt
Sauna Belts
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Massage Belts market from 2018 to 2029 covers:

Shopping mall
Department Store
EC
Sports Shop
Electronics Mass Retailer
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)