Global Luxury Cut Flowers Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Luxury Cut Flowers Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Cut flowers are plant material such as stems, leaves, flowers, fruits, etc., cut from live plants that have ornamental value and are used to make baskets, bouquets, garlands, wreaths, bottle arrangements, wallflowers, and floral decorations such as boutonnieres. Luxury cut flowers use higher quality flowers as luxury gift or ornament, available in many different guises to suit various venue and various occasion.

Market Overview:

The latest research study on the global Luxury Cut Flowers market finds that the global Luxury Cut Flowers market reached a value of USD 15101.05 million in 2022. It’s expected that the market will achieve USD 39253.0 million by 2028, exhibiting a CAGR of 17.26% during the forecast period.

Influence of COVID-19 Outbreak on Luxury Cut Flowers Industry Development

The coronavirus pandemic is taking a heavy toll on the global cut flower industry. Every stage of the global supply chain has been affected, from the flower fields of Colombia to the tulip auctions in the Netherlands.

When the epidemic hit, it was the worst time for the flower industry. Spring is usually the busiest time for the cut flower industry. Because it's the start of the wedding season, holidays like Easter and Mother's Day are also celebrated in the spring. In previous years, a large number of orders have been received by cut flower suppliers at the beginning of March and are ready for delivery. Demand for cut flowers has crashed this year as the COVID-19 outbreak has caused people everywhere to cancel events and large cut flower orders.

We predict a huge drop in the growth rate of the luxury cut flower industry this year.

The collapse of the Dutch auction, which accounted for 70 per cent of flower exports, and the lockdown in Europe has played a major part in the current crisis. Luxury cut flowers industry, which relies heavily on-air logistics and other modes of transport, has been hit further after the cancellation of flights in various countries or regions. This year's Mother's Day cut flower sales, while saving some cut flower companies' businesses, were still below previous years' levels. A second outbreak of the epidemic, with people shutting down their jobs and schools, and falling incomes reduced market demand for luxury cut flowers.

A rigid demand for holidays and special occasions

Flowers are purchased for a variety of reasons ranging from expressions of love or sympathy to satisfying environmental and Flowers are mostly purchased as gifts for birthdays, Mother's Day, Valentine's Day, first day of school or other holidays. Specialized retail channels require specialized small-volume shipping and logistics. The easiest way to enter the Central and Eastern European market is through Dutch traders who are experienced in these specialist florist suppliers and have a dominant position in these countries. Holidays, such as Christmas, Valentine's Day and Mother's Day, are the times when the largest sales of cut flowers occur. The inherent cultural habits of Europe and the USA make luxury cut flowers in demand in these markets. In addition, special occasions such as birthday parties, weddings and corporate events ensure a constant demand for luxury cut flowers.

Emerging market

The global market for cut flowers is large and growing. The largest buyers of cut flowers are the European Union and the United States. In these regions, per capita consumption is high and the consumer culture demands large quantities of cut flowers for gifts, occasions and everyday use. As a result, the consumption of cut flowers in Europe and America is quite significant. But the largest growers and exporters are the Netherlands, Ecuador, Colombia, Kenya and Ethiopia. As the market as well as the business expands, new geographies will provide cut flower operators with growth opportunities. In South Korea, for example, according to Ministry of Agriculture, Food and Rural Affairs, from 2001 to 2018, imports of cut flowers into South Korea continued to rise and local production of cut flowers maintained a downward trend, due to the price of local flowers in South Korea. The quality and appearance of the product is at a disadvantage compared to imported cut flowers. For this reason, expansion into emerging markets could be one of the key development opportunities for cut flowers producers.

Stringent quality standards

Flowers for luxury cut flowers must be flawless, conform to grading standards in different regions, long vase life. Bunches or bouquets arranged according to pre-set parameters often in agreement with customer (stem length, flower size, petal count, number of flowers or stems, bud opening stage). Color mix and product mix are very important in connection to specific dates No mechanical or pest/ disease damage, this goes beyond quality control as can lead to rejection of product at the border. A stable, continuous cold chain, from farm to sale point, is essential to ensure a long vase life. This can bring significant logistical challenges, particularly when handling different flower types or arrangements. Especially for luxury cut flowers, the quality standards are higher. For cut flowers companies implementing globalization strategies, the sale of luxury cut flowers is subject to stricter restrictions, which poses business challenges.

Region Overview:

From 2023-2028, Europe is estimated to witness robust growth prospects.

Company Overview:

Bouqs Co. is one of the major players operating in the Luxury Cut Flowers market, holding a share of 0.32% in 2023.

Bouqs Co.

Bouqs Co. is an online flower retailer founded by John Tabis and Juan Pablo Montúfar that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide. The Bouqs Company connects farms and florists with consumers and disrupts the traditional supply chain by eliminating unnecessary stops along the way. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.

David Austin Roses

David Austin Roses offers a range of containerized roses and rose bouquets. The Company provides different type of rose with wide range of colors and fragrances.

Segmentation Overview:

As for product types, the Rose segment held the largest market share in 2022.

Rose

Roses are a popular crop for both domestic and commercial cut flowers. Generally, they are harvested and cut when in bud, and held in refrigerated conditions until ready for display at their point of sale.
In temperate climates, cut roses are often grown in greenhouses, and in warmer countries they may also be grown under cover in order to ensure that the flowers are not damaged by weather and that pest and disease control can be carried out effectively. Significant quantities are grown in some tropical countries, and these are shipped by air to markets across the world.

Carnation

Carnations are excellent cut flowers with staying power, outlasting most others in a vase, bouquet, or boutonniere. Carnations are often worn on special occasions, especially Mother's Day and weddings. These pretty blooms are also edible and can be used as decorations on cakes, added to salads for a splash of color, or frozen in ice cubes for a festive cocktail.

Orchid

Orchids make magnificent cut flowers with sprays of long-lasting blooms in dramatic colors and shapes. Orchid plants distributed throughout the world, especially in wet tropics.

Application Overview:

By application, the Home segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Luxury Cut Flowers market covered in Chapter 3:

Blooms by Heinau
The Flower Stand Chelsea
Bouqs Co.
The Flower Studio
Haute Florist
Veldkamp's Flowers
H.Bloom
Kremp Florist
Don de Fleurs
Bridgewater Florist
David Austin Roses
Diamond Rose Box
FLOWERBX

In Chapter 4 and Chapter 14.2, on the basis of types, the Luxury Cut Flowers market from 2018 to 2029 is primarily split into:

Rose
Carnation
Orchid
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Luxury Cut Flowers market from 2018 to 2029 covers:

Home
Commercial

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)