Global Laundry Detergent Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Laundry Detergent Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Laundry detergent is used for cleaning dirty clothes/laundries. Components used in making a laundry detergent powder generally includes builders or water softeners, bleach, surfactants, enzymes, soil anti-deposition agents, optical brighteners, foam regulators, fragrances, dyes, and corrosion inhibitors.

Market Overview:

The latest research study on the global Laundry Detergent market finds that the global Laundry Detergent market reached a value of USD 48001.22 million in 2022. It’s expected that the market will achieve USD 72828.66 million by 2028, exhibiting a CAGR of 7.2% during the forecast period.

Growing awareness of public and personal health and hygiene

With consumers' increasing awareness of public and personal health and hygiene, Laundry Detergent products have gradually become a necessity in consumers' daily lives. Therefore, consumers are more willing to spend on household cleaning and care products to maintain health and hygiene, driving the growth of the Laundry Detergent market. In particular, consumer demand for Laundry Detergent products will continue to grow in the future due to the increasing public awareness of infectious diseases and the important role of disinfection products in combating infectious diseases.

Product Development and Product Portfolio Diversification

In response to changing consumer demand and fierce competition, market players are focusing on product development and product portfolio expansion, launching new product lines or updating existing products. New Laundry Detergent products with features such as concentrated formulas and environmentally friendly solutions will be increasingly favored by consumers. In addition, with the continuous evolution of the Laundry Detergent industry, Laundry Detergent products are developing in the direction of diversification and specialization. To capture market opportunities related to Laundry Detergent products, market players will continue to focus on developing household cleaning care products that can serve specific purposes. Continuously innovative product development and product diversification drive the growth of the overall market.

Region Overview:

In 2021, the share of the Laundry Detergent market in Europe stood at 27.88%.

Company Overview

The Procter & Gamble Co (P&G) is a manufacturer and marketer of fast-moving consumer goods. The company’s products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners. It also offers baby wipes, diapers and pants, paper towels, tissues, and toilet papers. P&G’s major brands names include Head & Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Braun, and Fusion, among others.

Unilever Plc is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food products, beauty, and personal care products, beverages, home care products, vitamins, minerals, and supplements. It markets products under Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants brand names.

Henkel AG & Co. KGaA manufactures industrial, commercial, and consumer chemical products. The Company provides reactive polyurethane and laminating adhesives, labeling for glass and PET plastic bottles, corrosion inhibitors and surface treatments, soaps, skin care products, hair dye, perfumes, detergents, dishwashing soaps, glass cleaners, wallpaper adhesives, and roofing products.

The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA were the top 3 players in the Laundry Detergent market in 2022, taking up a market share of 42.73% together.

Segmentation Overview:

By type, Liquid Detergent segment accounted for the largest share of market in 2021.

Application Overview:

By application, theHouseholds segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Laundry Detergent market covered in Chapter 3:

Aekyung Industrial
Kao Corporation
LG HOUSEHOLD and HEALTH CARE LTD
The Clorox Company
Blue Moon
MUKUNGHWA
Nice Group
Church & Dwight Co., Inc.
Henkel AG & Co. KGaA
Reckitt Benckiser Group Plc
Unilever
The Procter & Gamble Company
CJ Lion Corporation
Liby
Pigeon Corporation

In Chapter 4 and Chapter 14.2, on the basis of types, the Laundry Detergent market from 2018 to 2029 is primarily split into:

Liquid Detergent
Powder Detergent
Soap
Laundry Detergent Pods
Laundry Detergent Sheets

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Laundry Detergent market from 2018 to 2029 covers:

Households
Hotel and Resort
Laundry Service Provider/Dry Cleaners
Hospitals and Clinics

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)