Global Language Learning Application Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Language Learning Application Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Language learning is broadly defined as developing the ability to communicate in the second / foreign language, and in this context includes:

Language learning for specialists. This includes programmes which not only teach language but also a variety of subject ‘content’ related to language such as literature, culture, history and politics at BA or MA level. This also covers programmes and courses involving the teaching of translating and interpreting.

Language learning for non‐specialists or service languages. This includes language teaching options which are available to all interested students, some of which may have a focus on specific topics (e.g. German for Law) or on the enhancement of selected skills (e.g. effective speaking skills). Also included are programmes in which language is a minor part and predominately relates to the learning of language skills rather than related ‘content’ studies, as outlined above (language learning for specialists).

Languages for instruction (including the teaching of the language/s of a host university to non‐native speakers), where the target language is normally used as the language of instruction. For many institutions in the EU this will often relate to the teaching of courses through the medium of English.

Language learning for social purposes. This includes language learning for mobility or where the local language is taught as a foreign language to incoming students. It also relates to language learning for employability, travel (holidays or living abroad) or for heritage/family reasons. In some cases language learning of this type will take place as part of continuing or adult education delivered by higher education institutions.

Language Learning Application uses technology-aided language learning with an integration of sound, voice interaction, text, video, and animation. It empowers self-paced interactive learning environments that enable learners to achieve learning outcomes without being restricted to place or time. Generally, such environments involve numerous opportunities for participation users and multiple methods for motivating their success. Language Learning Application usually includes two types of Android and IOS. With the popularity of mobile Internet, more and more people are paying attention.

Market Overview:

The latest research study on the global Language Learning Application market finds that the global Language Learning Application market reached a value of USD 3757.42 million in 2022. It’s expected that the market will achieve USD 8985.18 million by 2028, exhibiting a CAGR of 15.64% during the forecast period.

The negative impact of the COVID-19 on the language learning application industry is mainly reflected in the industry's operations. The COVID-19 has dealt a big blow to the offline language learning market, especially to small and medium-sized institutions in the offline market. On the one hand, they have insufficient financial reserves to cover teachers' salaries and other office expenses without income for a long period of time. On the other hand, their scale does not support the large investment in new technologies for the online education, making the transition difficult. During the epidemic, a number of local small and medium-sized and even regional leading institutions went out of business.

In addition, the postponement of some crucial language competence exams has put pressure on the language learning industry. For example, in response to the prevention and control of the new coronavirus pneumonia, IELTS officials have issued a notice on February 14 to cancel the March 2020 IELTS exams in mainland China.

From another perspective, however, the outbreak of the epidemic has brought a breakthrough in online language learning. The epidemic has caused schools of all levels and types to postpone the start of classes, against the backdrop of the complete suspension of the offline classes, increasing urgent needs for language learning has prompted demand of online language learning application to be encouraged. Moreover, the epidemic also unexpectedly accelerated the development of online learning application, or will eliminate parents' doubts about online classes, and improve the recognition of students and parents, especially those in lower-tier cities, for online classes. We believed that the popularity of online language learning application will accelerate, which will benefit enterprises providing relevant technology and content services; online education and training institutions are expected to seize this development opportunity in the online education industry and reduce customer acquisition and business development costs in the future.

In the long run, although the epidemic has brought new opportunities to online learning, it is important to do a good job in online learning, improve its quality and quantity, and enhance the personality and interactivity. If these problems were unsolved, after the epidemic, students are prone to learning offline.

More language learning demand will be leaded by the globalization

With the continuous development of globalization in the world, the audience for language learning is constantly changing and expanding, effectively driving the demand for language learning, especially English learning. English is the most widely studied second language in the world, and the increasing number of English learners can be attributed to globalization, urbanization, and the prospect of better educational and employment opportunities. On the one hand, with the tide of global economic integration, global Globalization and internationalization have given birth to the desire of the public to communicate with the world, and the demand for English in all industries has increased sharply. The understanding of primary and secondary schools in areas where English is not a native language and even English education at the enlightenment stage is constantly deepening. At present, the age group of students has dropped drastically, from the original middle school age group and above, to 3 to 6 years old. On the other hand, internationalization has given birth to the desire of the masses to communicate with the world, and the adult and middle-aged and elderly markets are also expanding. The result of this is that the consumer group has generally expanded significantly, bringing continuous market dividends to the language learning industry.

The shortage of outstanding teachers

There is a huge demand for language teachers in most undeveloped areas. Although there are many job opportunities in these regions, the quality of teachers varies and overall is poor. Most regions are lack of a certification system to ensure quality, so under uncertified programs many institutions continue to recruit and train pre-service teachers. Even in teacher education programs, the requirements is also very different, and few countries adopt standardized methods.

In addition, the professional development choices of language teachers also face problems of evaluation and continuity. There are opportunities for domestic training and overseas training throughout the region. For example, Colombia, Panama, and Peru are implementing national programs for English teachers to receive training abroad, while Colombia also has a national immersion program at home. The Ceibal enInglés program in Uruguay and the American Education Partnership (IAPE) in Mexico both use international connections to provide high-quality training. Although opportunities are increasing, there is little evidence of the positive impact. Many new plans in the region also prevent the continuity of previous plans.

This situation is more obvious in the minority language learning application market, where most minority language learning application companies are relatively small. The minority language profession itself has very few people, and even fewer are willing to become teachers. In addition, cultivating teachers requires a lot of explicit or hidden costs. This small-scale high-cost model is unbearable for most start-up minority language applications. The offline model is also unsustainable due to the impact of the 2020 epidemic, and the minority language training industry is facing a reshuffle.

Region Overview:

Geographically, North America held the largest market share – 35.61% in 2022.

Company Overview:

Rosetta Stone is one of the major players operating in the Language Learning Application market, holding a share of 8.13% in 2023.

Rosetta Stone

Rosetta Stone Inc. is dedicated to changing people's lives through the power of language and literacy education. The company's innovative digital solutions drive positive learning outcomes for the inspired learner at home or in schools and workplaces around the world.

Liulishuo

Liulishuo is an AI-driven educational technology company that helps users to learn English more efficiently and communicate with the world.

Segmentation Overview:

Among different product types, Offline segment is anticipated to contribute the largest market share in 2028.

Application Overview:

The market's largest segment by application is the segment Individual Learners, with a market share of 87.6% in 2022.

Key Companies in the global Language Learning Application market covered in Chapter 3:

Mango Languages
Drops
Quizlet
Babbel
Lingvist
Memrise
Mondly
LinguaLeo
Busuu
Lingokids
Transparent Language
Duolingo
Rosetta Stone
Wall Street English
Liulishuo

In Chapter 4 and Chapter 14.2, on the basis of types, the Language Learning Application market from 2018 to 2029 is primarily split into:

Offline
Online

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Language Learning Application market from 2018 to 2029 covers:

Individual Learners
Institutional Learners

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)