Global Interactive Fitness Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Interactive Fitness Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Interactive fitness brings gaming technology to the commercial fitness market. It offers several benefits, such as body coordination and the strengthening of the abdominal muscles. Moreover, interactive fitness products provide better flexibility to consumers, which, in turn, can help prevent major body injuries and aches and pains. Thus, growing health awareness is expected to drive the growth of the market.

Market Overview:

The latest research study on the global Interactive Fitness market finds that the global Interactive Fitness market reached a value of USD 6425.05 million in 2022. It’s expected that the market will achieve USD 10328.71 million by 2028, exhibiting a CAGR of 8.23% during the forecast period.

The global spread of the COVID-19 epidemic has brought an unprecedented severe test to the development of the global economy, and the global economy is facing greater downward pressure. The impact of the epidemic on the economy has led to the stagnation or slowdown of economic activities in many countries, the global demand has decreased, trade and investment have declined significantly, and the global industrial chain has been affected.

The new coronavirus pneumonia has profoundly affected many aspects of global socio-economic. For the manufacturing industry, the production and sales of products will be greatly affected in the short term. The direct impact on manufacturing is mainly reflected in the shortage of labor and raw materials. The end of the global epidemic and the effectiveness of the response policies of countries around the world directly determine the recovery time and recovery efforts of various manufacturing industries.
Affected by COVID-19, the process of economic digitization is accelerating, especially the smart manufacturing industry. Labor-intensive industries and enterprises will be more affected in this epidemic. The future manufacturing industry is also facing a big change. Automation and intelligence will undoubtedly greatly reduce the dependence on manpower, and can better resume production and work in the event of an epidemic. Therefore, “smart” will become the future trend of the industry.

Increased short-term demand caused by the epidemic

During COVID-19, almost all regions of the world were affected. In order to reduce the risk of mutual infection, the government required each household to isolate themselves for up to two or three months. In order to meet the needs of a large number of family sports, a large amount of demand appears in the interactive fitness market in the short term to achieve the conditions of home fitness. This quickly promoted the development of the interactive fitness industry in a short time.

The scale barrier is relatively high

The scale effect of interactive fitness products production is more obvious. Enterprises need to reach a certain production scale to effectively reduce production costs and ensure a reasonable profit margin. Especially under the OEM model, in the face of rising labor costs, raw material price fluctuations, export tax rebate rate adjustments, and other factors, only companies with strong cost control capabilities and scale advantages can maintain certain profitability in market competition. Newly-entered manufacturers are unable to form advantages in terms of cost and scale in a short time, and their ability to resist risks is weak. On the other hand, well-known brand operators generally have large orders, which requires high-quality, high-quality and fast delivery capabilities of suppliers, and it is difficult for newly-entered enterprises to achieve the corresponding production scale and delivery capacity in the short term.

Region Overview:

Geographically, North America held the largest market share – 64.39% in 2021.

Company Overview:

Peloton Interactive is one of the major players operating in the Interactive Fitness market, holding a share of 14.36% in 2022.

Peloton Interactive

Peloton Interactive, Inc. provides recreational facilities and services. The Company offers workout bikes for indoor cycling, as well as other fitness related instruments.

Echelon Fitness LLC

Developer of a fitness platform designed to offer studio like fitness experience. The company's platform offers a workout routine which consists of various programs such as studio level cycle classes, yoga, home indoor exercise bikes and other core strengthening programs and it consistently fits user's schedule and can be carried out in home, enabling them to stay fit and healthy all while working out from just home.

Segmentation Overview:

As for product types, the Cardiovascular Equipment segment held the largest market share in 2021.

Application Overview:

The market's largest segment by application is the segment Household, with a market share of 81.61% in 2021.

Key Companies in the global Interactive Fitness market covered in Chapter 3:

SMARTfit Inc.
LifeFitness
Tonal Systems
Interactive Fitness Holdings
Mirror
Peloton Interactive
EGym GmbH
Echelon Fitness
Nexersys

In Chapter 4 and Chapter 14.2, on the basis of types, the Interactive Fitness market from 2018 to 2029 is primarily split into:

Cardiovascular Equipment

Strength

Training Machine

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Interactive Fitness market from 2018 to 2029 covers:

Facility
Household

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)