Global Household Cleaning Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Household Cleaning Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Household Cleaning Products market finds that the global Household Cleaning Products market reached a value of USD 116520.0 million in 2022. It’s expected that the market will achieve USD 139910.0 million by 2028, exhibiting a CAGR of 3.1% during the forecast period.

Diversified distribution channels

Online shopping is not limited by time and space and has the convenience of home delivery services and quick returns. With the rapid development of Internet shopping and the logistics industry, diversified distribution channels are also one of the important drivers to promote the development of the Household Cleaning Products market.

Limitations

When consumers use household cleaning products, they should keep the product out of the reach of children, wash their hands thoroughly after using the product, and do not mix decontamination products with ammonia, chlorine bleach or other household cleaners. Some chemical mixtures may release irritating gases. In addition, consumers need to pay attention to what items should and should not be used, as well as proper water temperature and washing cycle to achieve better cleaning results. Some injuries or negative effects caused by improper use of the downstream market will affect the development of the reform market to a certain extent. For manufacturers, it will seriously affect the brand.
Therefore, it is especially important for manufacturers to put appropriate labels on the packaging of household cleaning products. In addition, it is necessary to do a good job of brand promotion and related product precautions. In addition, due to consumer concerns about environmental protection and health, governments around the world are taking action to eliminate or reduce the content of harmful chemicals in household cleaning products, and manufacturers will spend more on raw material selection and manufacturing.

Opportunities

In recent years, environmental products have become a major global consumer trend. Awareness of healthy and hygienic lifestyles is growing and is expected to expand the range of household cleaning products. Consumers have shifted their preference from chemicals to environmentally friendly green products. To save energy, water, easy to wash, efficient, multi-function, environmental protection and safety as the leading in the development of new products. Vigorously develop various forms and forms of energy-saving and resource-saving concentrated washing products, save resources, expand the use of renewable resources and their derivatives in products, expand the development of product lines.
Manufacturers, for example, are mixing natural ingredients (such as natural aromatic oils) and plant extracts into products (such as dishwashing detergent). These products are also free of alcohol, harmful chemicals and other toxic substances. These are in line with contemporary consumer product requirements and expectations. Therefore, the demand for such household cleaning products will increase during the forecast period as consumers' awareness of the use of environmental products increases and the consumption trend of environmental products develops.

Region Overview:

Europe dominated the Household Cleaning Products market in 2022, with a market share of 29.84%.

Company Overview:

Procter & Gamble is one of the major players operating in the Household Cleaning Products market, holding a share of 19.55% in 2023.

Procter & Gamble

The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.

Unilever

Unilever N.V. manufactures branded and packaged consumer goods, including food, detergents, fragrances, home, and personal care products. Dually listed with ULVR LN.

Segmentation Overview:

As for product types, the Fabric Washing Products segment held the largest market share in 2022.

Fabric Washing Products

Fabric Washing Products are those Detergents (powder, liquid, etc.), Soaps, Bleach, Stain removers and Optical Brighteners with cleaning functions.

Dishwashing Products

Different types of dishwashing detergents can be used in the industry, including hand and machine detergents and certain special products. These different types of detergents come in various forms, such as liquids, gels, powders and solids. Dishwashing Products include Cleaning Agents, Film Removers, Lime & Rust Removers, Dishwashing Cleaning Powder, Dishwashing Cleaning Liquid, and Dishwashing Cleaning Products used for washing dishes

Application Overview:

By application, the Non-online Sales segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Household Cleaning Products market covered in Chapter 3:

Guangzhou Liby Group
Lion Corporation
Unilever
Kao Corporation
Nice Group
Reckitt Benckiser
The Clorox Company
S. C. Johnson & Son, Inc.
Henkel
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Procter & Gamble

In Chapter 4 and Chapter 14.2, on the basis of types, the Household Cleaning Products market from 2018 to 2029 is primarily split into:

Fabric Washing Products
Dishwashing Products
Other Products

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Household Cleaning Products market from 2018 to 2029 covers:

Non-online Sales
Online Sales

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)